本文選題：大棚蔬菜 + 互聯(lián)網(wǎng)　； 參考：《青島大學(xué)》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)經(jīng)濟(jì)的快速發(fā)展,我國農(nóng)業(yè)經(jīng)濟(jì)發(fā)展也進(jìn)入了新的階段,這就要求農(nóng)產(chǎn)品的產(chǎn)銷要及時(shí)引入市場營銷思路和技術(shù),適應(yīng)市場經(jīng)濟(jì)的發(fā)展變化。近年來,互聯(lián)網(wǎng)營銷覆蓋范圍慢慢地由二產(chǎn)工業(yè)產(chǎn)品向一產(chǎn)農(nóng)產(chǎn)品擴(kuò)展,配套環(huán)境、信息基礎(chǔ)設(shè)施建設(shè)及政策法規(guī)也逐步發(fā)展完善,著實(shí)為農(nóng)產(chǎn)品開展互聯(lián)網(wǎng)營銷創(chuàng)造了良好的外部環(huán)境。大棚蔬菜產(chǎn)業(yè)有著良好的經(jīng)濟(jì)和社會(huì)效益,以壇山大棚蔬菜互聯(lián)網(wǎng)營銷作為研究對象,具有一定的代表性,對于拓寬我國東部地區(qū)大棚蔬菜營銷渠道、提高經(jīng)濟(jì)收益有重要的借鑒意義。本文以實(shí)地調(diào)查的方法,以互聯(lián)網(wǎng)營銷理論、壇山街道政策環(huán)境和現(xiàn)有互聯(lián)網(wǎng)條件為基礎(chǔ)進(jìn)行實(shí)證分析,找出其互聯(lián)網(wǎng)營銷模式不足之處,設(shè)計(jì)出適合當(dāng)?shù)卮笈锸卟嘶ヂ?lián)網(wǎng)營銷的新模式,為提高大棚蔬菜經(jīng)濟(jì)效益奠定基礎(chǔ)。本文主要分為六個(gè)部分,開篇是緒論和國內(nèi)外文獻(xiàn)理論綜述,主要闡述了選題的背景、研究方法、國內(nèi)外文獻(xiàn)和互聯(lián)網(wǎng)營銷相關(guān)理論,而后通過研究對比分析的方法找出制約壇山街道大棚互聯(lián)網(wǎng)營銷的主要因素,而后針對壇山街道蔬菜大棚產(chǎn)銷實(shí)際,對互聯(lián)網(wǎng)營銷模式進(jìn)行了探索,并從互聯(lián)網(wǎng)建設(shè)內(nèi)容和健全互聯(lián)網(wǎng)服務(wù)功能兩個(gè)方面進(jìn)行延伸,而后從保障大棚蔬菜互聯(lián)網(wǎng)營銷實(shí)施的角度提出了合理化建議,壇山蔬菜大棚將以增加經(jīng)濟(jì)和社會(huì)效益為重點(diǎn),以滿足市場需求為著眼點(diǎn),推進(jìn)大棚蔬菜營銷信息化發(fā)展,推動(dòng)農(nóng)村和農(nóng)業(yè)經(jīng)濟(jì)的協(xié)調(diào)穩(wěn)定可持續(xù)發(fā)展,最后對研究整體工作進(jìn)行總結(jié)和展望。
[Abstract]:With the rapid development of Internet economy, the development of agricultural economy in China has entered a new stage, which requires the production and marketing of agricultural products to introduce marketing ideas and technologies in time to adapt to the development and changes of market economy. In recent years, the Internet marketing coverage has been gradually expanded from secondary industrial products to primary agricultural products, supporting environment, information infrastructure construction and policies and regulations have also been gradually developed and improved. Really for agricultural products to carry out Internet marketing to create a good external environment. Greenhouse vegetable industry has good economic and social benefits. Taking Tangshan greenhouse vegetable Internet marketing as the research object, it has certain representativeness, which can widen the marketing channel of greenhouse vegetable in the eastern region of our country. Raising economic income has important reference significance. In this paper, based on the method of field investigation, the theory of Internet marketing, the policy environment of Tan Shan Street and the existing Internet conditions, the author makes an empirical analysis, and finds out the deficiency of Internet marketing model. A new model suitable for the Internet marketing of greenhouse vegetables was designed, which laid a foundation for improving the economic benefits of greenhouse vegetables. This paper is divided into six parts, the beginning is the introduction and domestic and foreign literature review, mainly elaborated the background of the topic, research methods, domestic and foreign literature and Internet marketing related theory, Then through the method of comparative analysis to find out the main factors that restrict the Internet marketing of Tangshan Street shed, and then to explore the Internet marketing model in view of the actual production and marketing of the vegetable shed in Tan Shan Street. It also extends from two aspects: the content of Internet construction and the improvement of Internet service function, and then puts forward some reasonable suggestions from the point of view of ensuring the implementation of Internet marketing of greenhouse vegetables, which will focus on increasing economic and social benefits. In order to meet the needs of the market, promote the development of greenhouse vegetable marketing information, promote the coordinated and sustainable development of rural and agricultural economy, and finally summarize and prospect the whole research work.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F326.13;F724.6

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