本文選題：音樂選秀 + 形態(tài)設計�。� 參考：《曲阜師范大學》2015年碩士論文

【摘要】：音樂選秀類電視節(jié)目作為真人秀節(jié)目的一類,具有真人秀節(jié)目的紀實性、原生態(tài)等共性特征,也具有自己獨特的選秀性。音樂選秀電視節(jié)目作為21世紀新出現(xiàn)的節(jié)目形態(tài),引起了全世界觀眾的共同關注,顯示出了強大的生命力和良好的發(fā)展前景。自2004年《超級女聲》在湖南衛(wèi)視開播后,音樂選秀節(jié)目經(jīng)過接近十年的實踐探索,在曲折中前進著,涌現(xiàn)出了大量高收視率的節(jié)目,如《我型我秀》《我是歌手》《中國好聲音》《中國好歌曲》等,現(xiàn)已成為我國數(shù)量最多的真人秀類節(jié)目。我國真人秀類電視節(jié)目在呈現(xiàn)出一片繁榮景象的同時也暴露出了一些問題。目前真人秀類電視節(jié)目缺乏比較系統(tǒng)的理論指導,呈現(xiàn)出一定的盲目性。本文從音樂選秀電視節(jié)目的創(chuàng)作設計和傳播角度出發(fā),用相關的傳播學和敘事學理論,結合案例分析法、敘事分析法、例證法等研究方法,大致從以下五個方面進行了研究。首先是對音樂選秀類電視節(jié)目進行了總的概述,在這部分對音樂選秀節(jié)目進行了大致的界定,總結現(xiàn)在音樂選秀節(jié)目的發(fā)展現(xiàn)狀以及發(fā)展趨勢。其次是對音樂選秀類電視節(jié)目的形態(tài)設計進行分析,分別從節(jié)目的主題、參與節(jié)目的人物和節(jié)目的規(guī)則三個方面對音樂選秀類節(jié)目的形態(tài)進行了研究。第三部分是音樂選秀類電視節(jié)目的敘事策略,運用敘事學相關理論并結合相關的案例,對音樂選秀類節(jié)目的敘事主體、敘事框架、敘事模式和敘事強化四個方面做了詳細的分析。第四部分是音樂選秀節(jié)目的傳播策略,運用傳播學相關知識對選秀類節(jié)目的傳播視角、傳播理念、傳播渠道和營銷模式加以闡述,分析音樂選秀節(jié)目在傳播策略上的成功之道。最后是對目前音樂選秀節(jié)目存在的問題進行分析,并針對出現(xiàn)的問題提出發(fā)展的建議,以期能為音樂選秀類節(jié)目質量的提升提供一定的借鑒。
[Abstract]:As a kind of reality TV programs, music TV shows have the common features of reality shows, original ecology and so on, and also have their own unique talent. As a new program form in the 21st century, music talent TV shows great vitality and good development prospect. Since "Super Girl" was broadcast on Hunan Satellite TV in 2004, after nearly ten years of practice and exploration, the music draft program has been advancing through twists and turns, and a large number of programs with high ratings have emerged. For example, "I am the singer", "the Chinese sound", "the Chinese good song" and so on, has now become the largest number of reality shows in our country. Reality TV shows in our country present a prosperous scene at the same time also exposed some problems. At present, reality TV programs lack systematic theoretical guidance, showing a certain degree of blindness. From the point of view of the design and dissemination of music talent TV programs, this paper studies the following five aspects by using the relevant theories of communication and narratology, combined with the methods of case analysis, narrative analysis and exemplification. The first part is a general overview of the music talent TV programs, in this part of the music talent shows are roughly defined, summed up the current development of music talent shows and development trends. Secondly, it analyzes the form design of the music draft TV program, and studies the form of the music talent show from the following three aspects: the theme of the program, the characters involved in the program and the rules of the program. The third part is the narrative strategy of the music draft TV program, using the narratology related theory and the related cases, the narrative subject and the narrative frame of the music talent show. Four aspects of narrative mode and narrative strengthening are analyzed in detail. The fourth part is the communication strategy of the music talent show, using the related knowledge of communication to explain the communication angle, the communication idea, the communication channel and the marketing mode of the talent show, and analyze the successful way of the music talent show in the communication strategy. Finally, this paper analyzes the problems existing in the current music talent shows, and puts forward some suggestions for the development of the problems, in order to provide some reference for the improvement of the quality of the music talent shows.
【學位授予單位】：曲阜師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G222

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本文編號：1831180