本文選題：售電側(cè)改革 + 售電公司��； 參考：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2017年碩士論文

【摘要】：隨著售電側(cè)改革的持續(xù)深入,售電市場化進(jìn)程正在迅猛向前。售電業(yè)務(wù)作為電力消費(fèi)的核心環(huán)節(jié),既是電力生產(chǎn)的出口,又是用戶服務(wù)的入口,因此成為了資本投資追逐的熱點(diǎn)。綜觀2016年售電市場改革脈絡(luò),各方參與主體已經(jīng)形成了一個多元化的競爭格局,提前布局售電業(yè)務(wù)的企業(yè)通過競價交易已經(jīng)取得了成果頗豐的收益,新一輪電改的巨大紅利正在持續(xù)釋放。但是受電改初期具體交易機(jī)制不健全,售電公司準(zhǔn)入與退出流程機(jī)制不完善等政策因素的影響,以及多數(shù)售電公司存在發(fā)展戰(zhàn)略不明晰,缺乏競爭性電量營銷經(jīng)驗,相關(guān)專業(yè)人才儲備不足等狀況,售電企業(yè)仍然面臨著極大的運(yùn)營壓力以及戰(zhàn)略風(fēng)險。基于這樣的行業(yè)背景,本文通過對一家傳統(tǒng)發(fā)電企業(yè)所屬售電公司的全面剖析,著重研究了以下幾方面內(nèi)容:(1)梳理新一輪電改的各項政策,分析售電行業(yè)現(xiàn)狀,總結(jié)售電公司的未來發(fā)展趨勢。(2)利用波特五力模型、SWOT分析法等方法,對研究對象進(jìn)行戰(zhàn)略發(fā)展分析,總結(jié)該企業(yè)面臨的風(fēng)險和機(jī)遇,為售電公司的運(yùn)營提供參考和幫助。(3)結(jié)合企業(yè)自身實際情況,為售電企業(yè)轉(zhuǎn)型綜合能源服務(wù)商的發(fā)展戰(zhàn)略,提出增強(qiáng)營銷能力,調(diào)整組織結(jié)構(gòu),優(yōu)化資金配置,加快專業(yè)人才儲備培養(yǎng)等保障措施。
[Abstract]:With the continuous deepening of the reform of the power sale side, the marketization process of the electricity sale is moving forward rapidly. As the core link of electricity consumption, electricity sale is not only the export of electricity production, but also the entrance of customer service, so it has become a hot spot in the pursuit of capital investment. Looking at the context of the electricity market reform in 2016, the parties involved have formed a diversified competition pattern, and enterprises that have arranged their electricity sales business ahead of time have already made fruitful gains through bidding transactions. The huge dividend of a new round of electricity reform is continuing to be unleashed. However, due to some policy factors, such as imperfect trading mechanism in the early stage of electricity reform, imperfect mechanism of access and exit process for power sale companies, and lack of competitive marketing experience, most of the power sale companies have unclear development strategies and lack of competitive electricity marketing experience. With the shortage of related professionals, the enterprises are still facing great operational pressure and strategic risks. Based on the background of this industry, this paper, through a comprehensive analysis of the power sale company owned by a traditional power generation enterprise, focuses on the following aspects: 1) combing the policies of the new round of electricity reform, and analyzing the current situation of the electricity sales industry. Summing up the future development trend of the power sale company. (2) using the Porter five Force Model and SWOT analysis method, the strategic development analysis of the research object is carried out, and the risks and opportunities faced by the enterprise are summarized. To provide reference and help for the operation of the power sale company. (3) combining with the actual situation of the enterprise, this paper proposes to strengthen the marketing ability, adjust the organizational structure, and optimize the allocation of funds for the development strategy of the comprehensive energy service provider in the transformation of the power sale enterprise. Speed up professional talent reserve training and other safeguards.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.61;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 曾鳴;;能源互聯(lián)網(wǎng)推動能源變革[J];中國電力企業(yè)管理;2016年19期

2 王冬容;;世界電改演進(jìn)與中國能源互聯(lián)網(wǎng)的引領(lǐng)[J];中國電力企業(yè)管理;2016年19期

3 李士臣;;萊西:專業(yè)協(xié)同構(gòu)建“大服務(wù)”機(jī)制[J];中國電力企業(yè)管理;2016年16期

4 左東輝;;成立售電公司的可行性分析[J];廣東經(jīng)濟(jì);2016年07期

5 陳雅晶;;售電側(cè)市場改革方向與售電企業(yè)經(jīng)營對策分析[J];質(zhì)量探索;2016年06期

6 武魏楠;徐沛宇;;售電“大時代”[J];能源;2016年06期

7 臧寧寧;;電力體制改革下售電公司如何搭建市場營銷體系[J];中國能源;2016年04期

8 吳啟明;;關(guān)于電力體制改革形勢下競爭售電市場的思考[J];現(xiàn)代國企研究;2016年08期

9 劉小平;;售電企業(yè)的前景與盈利模式[J];四川水力發(fā)電;2016年01期

10 陳臻;葛志堅;;發(fā)電企業(yè)進(jìn)入售電市場的解決之道[J];能源;2016年01期

相關(guān)重要報紙文章 前1條

1 馬莉;薛松;張曉萱;;售電側(cè)改革，，這幾個問題值得關(guān)注[N];國家電網(wǎng)報;2016年

本文編號：1827799