本文選題：中原地區(qū) + 農(nóng)產(chǎn)品流通　； 參考：《鄭州大學(xué)》2015年碩士論文

【摘要】：糧棉油等農(nóng)產(chǎn)品流通是關(guān)系國(guó)計(jì)民生的重要問題,農(nóng)產(chǎn)品流通營(yíng)銷鏈銜接農(nóng)民和消費(fèi)者,農(nóng)產(chǎn)品的豐收往往造成產(chǎn)地農(nóng)產(chǎn)品的大量滯銷,而同時(shí)銷地農(nóng)產(chǎn)品的價(jià)格卻遠(yuǎn)遠(yuǎn)高于產(chǎn)地價(jià)格,這讓我國(guó)目前出現(xiàn)了兩難困境：一方面,農(nóng)業(yè)比較收益持續(xù)下降；另一方面,農(nóng)產(chǎn)品價(jià)格仍舊是百家之傷。防止谷賤傷農(nóng),同時(shí)又要防止米貴傷民,是一個(gè)重要問題,這也顯露出需要盡快改進(jìn)我國(guó)農(nóng)產(chǎn)品流通模式的緊迫性,如何發(fā)展新型高效的農(nóng)產(chǎn)品流通營(yíng)銷鏈模式是一個(gè)重要問題,關(guān)系農(nóng)產(chǎn)品種植及價(jià)格的穩(wěn)定。本文以中原糧棉油交易市場(chǎng)為例,研究中原地區(qū)農(nóng)產(chǎn)品企業(yè)流通營(yíng)銷模式。首先,對(duì)中原糧棉油交易市場(chǎng)存在的宏觀、微觀環(huán)境進(jìn)行探析,這種環(huán)境亟需一種新的交易模式的出現(xiàn)。其次,分析中原糧棉油交易市場(chǎng)營(yíng)銷模式現(xiàn)存的優(yōu)勢(shì)及在運(yùn)行過程中出現(xiàn)的問題。最后,在借鑒國(guó)內(nèi)外糧棉油交易營(yíng)銷模式運(yùn)營(yíng)經(jīng)驗(yàn)的基礎(chǔ)上,通過與金融機(jī)構(gòu)的合作,為企業(yè)及會(huì)員單位創(chuàng)新融資方式以及糧棉油交易市場(chǎng)倉(cāng)儲(chǔ)物流信息創(chuàng)新及物流無縫對(duì)接等,對(duì)中原糧棉油交易市場(chǎng)的營(yíng)銷模式進(jìn)行完善。通過一系列分析認(rèn)為：交易市場(chǎng)可以作為當(dāng)前農(nóng)產(chǎn)品的流通營(yíng)銷主體,也是適合中原地區(qū)的一種流通營(yíng)銷模式,但是當(dāng)前的交易市場(chǎng)已經(jīng)不能適應(yīng)當(dāng)前快速發(fā)展的營(yíng)銷模式,應(yīng)該對(duì)現(xiàn)有的交易市場(chǎng)流通營(yíng)銷進(jìn)行改進(jìn)升級(jí)：在借鑒國(guó)際成熟流通營(yíng)銷模式基礎(chǔ)上,應(yīng)傾向于建立一個(gè)能為客戶提供信息、質(zhì)檢、交易、結(jié)算、運(yùn)輸?shù)热谭⻊?wù)的平臺(tái)；建立一個(gè)高起點(diǎn)、現(xiàn)代化、多功能、綜合性、廣輻射的交易市場(chǎng),發(fā)展先進(jìn)農(nóng)產(chǎn)品現(xiàn)代物流配送中心,與現(xiàn)代商業(yè)業(yè)態(tài)實(shí)行聯(lián)合,以擴(kuò)大農(nóng)產(chǎn)品的流通規(guī)模,減少流通環(huán)節(jié),降低流通成本。應(yīng)用合理的流通營(yíng)銷模式,改善現(xiàn)代新型交易市場(chǎng)。本文在國(guó)內(nèi)、國(guó)際當(dāng)前農(nóng)產(chǎn)品流通營(yíng)銷狀況的背景下,分析了中原糧棉油交易市場(chǎng)的現(xiàn)狀及存在問題,通過對(duì)國(guó)際農(nóng)產(chǎn)品流通營(yíng)銷模式的對(duì)比分析,找出適合中原地區(qū)農(nóng)產(chǎn)品流通營(yíng)銷模式。針對(duì)本文的局限,最后提出了將來的研究方向。
[Abstract]:The circulation of agricultural products, such as grain, cotton, oil and other agricultural products, is an important issue related to the national economy and the people's livelihood. The distribution and marketing chain of agricultural products links farmers with consumers. At the same time, the price of local agricultural products is far higher than the price of origin, which makes our country face a dilemma at present: on the one hand, the comparative income of agriculture continues to decline; on the other hand, the price of agricultural products is still a hundred injuries. It is an important issue to prevent untouchable grain from hurting farmers and at the same time to prevent Migui from hurting people. This also reveals the urgency of the need to improve the circulation pattern of agricultural products in our country as soon as possible. How to develop a new and efficient marketing chain model of agricultural products circulation is an important issue, which is related to the stability of agricultural products planting and price. Taking the grain, cotton and oil market of Zhongyuan as an example, this paper studies the circulation marketing mode of agricultural products enterprises in Central Plains. Firstly, the macro and micro environment of grain, cotton and oil market in Zhongyuan is analyzed, which needs a new trading model. Secondly, the paper analyzes the existing advantages of grain, cotton and oil trading model and the problems in operation. Finally, on the basis of the experience of grain, cotton and oil trading and marketing mode at home and abroad, through the cooperation with financial institutions, The marketing mode of grain cotton oil trading market in Zhongyuan is perfected for the innovation of financing mode of enterprises and member units as well as the innovation of warehouse logistics information and seamless connection of logistics in grain cotton and oil trading market in Zhongyuan. Through a series of analyses, it is concluded that the trading market can be regarded as the main body of circulation marketing of current agricultural products, and it is also a kind of circulation marketing mode suitable for the Central Plains region, but the current trading market can no longer adapt to the current rapid development of the marketing model. On the basis of the international mature circulation marketing mode, we should establish a platform which can provide customers with information, quality inspection, transaction, settlement, transportation and so on. The existing market circulation marketing should be improved and upgraded: on the basis of international mature circulation marketing mode, we should establish a platform that can provide customers with information, quality inspection, transaction, settlement, transportation and so on; To establish a high starting point, modernization, multifunction, comprehensive and broad radiation trading market, to develop modern logistics and distribution centers for advanced agricultural products, and to combine them with modern commercial forms in order to expand the circulation scale of agricultural products and reduce circulation links, Reduce circulation costs. Apply reasonable circulation marketing mode to improve modern new trading market. Under the background of domestic and international current agricultural product circulation and marketing situation, this paper analyzes the current situation and existing problems of the grain cotton oil trading market in Zhongyuan, and through the comparative analysis of the international agricultural product circulation marketing model, To find out suitable for the circulation of agricultural products in the Central Plains marketing model. In view of the limitations of this paper, the future research direction is proposed.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F326.6

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