本文選題：中小企業(yè) + 互聯(lián)網(wǎng)�。� 參考：《遼寧科技大學(xué)》2015年碩士論文

【摘要】：現(xiàn)階段,大多數(shù)企業(yè)在發(fā)展中累積了一定的財(cái)富之后,就存在小富即安的思想,忽視了創(chuàng)新對(duì)企業(yè)發(fā)展的重要性。在當(dāng)前競爭日益激烈的市場經(jīng)濟(jì)環(huán)境下,創(chuàng)新對(duì)企業(yè)的發(fā)展更是不容忽視,如企業(yè)營銷微創(chuàng)新的提出,更是加劇了企業(yè)之間的競爭。那么,如何做好客戶營銷,讓客戶在產(chǎn)品的體驗(yàn)中認(rèn)同企業(yè)產(chǎn)品,提升企業(yè)形象,提高企業(yè)競爭能力,對(duì)當(dāng)前企業(yè)的發(fā)展來說至關(guān)重要。但當(dāng)前對(duì)于“微創(chuàng)新”的理解和管理方面,多是在停留在感性層面,鮮有對(duì)其進(jìn)行學(xué)理上的解釋和分析。基于上述,本文對(duì)中小企業(yè)營銷的微創(chuàng)新進(jìn)行研究探討,通過本文的研究論述,一方面為深化微創(chuàng)新這一新概念做些有益的研究工作,另一方面,也為推動(dòng)企業(yè)健康發(fā)展做些有益的研究嘗試。具體而言,本文的主要論述思路圍繞提出問題、分析問題以及解決問題的主線進(jìn)行,本文運(yùn)用營銷理論對(duì)企業(yè)微創(chuàng)新問題進(jìn)行了探討,在論述中,首先就本文研究的相關(guān)概念進(jìn)行了概述,然后就我國企業(yè)營銷創(chuàng)新問題進(jìn)行了深入的分析,并就企業(yè)微創(chuàng)新問題結(jié)合了相關(guān)案例進(jìn)行了例證分析,最后根據(jù)研究的結(jié)論就如何開拓企業(yè)微創(chuàng)新方法、提升企業(yè)發(fā)展水平提出了一些對(duì)策和建議,為推動(dòng)我國企業(yè)營銷創(chuàng)新盡一點(diǎn)綿薄之力�？傊�,通過本文對(duì)企業(yè)微創(chuàng)新問題進(jìn)行研究探討,不僅為我國對(duì)微創(chuàng)新有關(guān)文獻(xiàn)研究的豐富做出了一些有益的貢獻(xiàn),對(duì)本人而言,也有效的鞏固了本人所學(xué)營銷理論知識(shí),并將理論應(yīng)用指導(dǎo)工作實(shí)踐起到了很好的作用。
[Abstract]:At present, after most enterprises accumulate certain wealth in the development, there exists the idea of "little rich and safe", neglecting the importance of innovation to the development of enterprises. Under the increasingly competitive market economy environment, innovation can not be ignored for the development of enterprises, such as the proposal of micro-innovation in enterprise marketing, which intensifies the competition among enterprises. Therefore, how to do well in customer marketing, let customers identify with enterprise products in the experience of products, enhance the image of enterprises, improve the competitiveness of enterprises, is very important to the development of enterprises. However, at present, the understanding and management of "micro innovation" is mostly on the perceptual level, and there are few theoretical explanations and analyses on it. Based on the above, this paper studies the micro-innovation in the marketing of small and medium-sized enterprises. Through the research and discussion of this paper, on the one hand, we do some useful research work for deepening the new concept of micro-innovation, on the other hand, Also to promote the healthy development of enterprises to do some useful research attempt. Specifically, the main ideas of this paper focus on raising problems, analyzing problems and solving problems. This paper uses marketing theory to discuss the problem of micro-innovation in enterprises. First of all, it summarizes the related concepts of this paper, and then makes a deep analysis on the problem of enterprise marketing innovation in our country, and illustrates and analyzes the enterprise micro-innovation problem combined with relevant cases. Finally, according to the conclusion of the research, the author puts forward some countermeasures and suggestions on how to open up the micro-innovation method of enterprises and improve the level of enterprise development, which will do a little bit of work to promote the marketing innovation of our country's enterprises. In a word, this paper not only makes some useful contributions to the study of micro-innovation in our country, but also effectively consolidates my knowledge of marketing theory. And the application of theory to guide the work practice has played a very good role.
【學(xué)位授予單位】：遼寧科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F274;F276.3

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