本文選題：移動客戶端 + 社交媒體　； 參考：《傳媒》2017年18期

【摘要】：正微電影作為一種在Web2.0時代受社交媒體不斷發(fā)展,以及受眾自我意識不斷覺醒等諸多因素影響下而產(chǎn)生的新型媒介手段,在Web3.0時代具有極強的營銷傳播效果。尤其是在以4G技術(shù)為推手的移動互聯(lián)網(wǎng)時代,產(chǎn)生了巨量的對移動客戶端高度依賴的群體。微電影是為以移動客戶端為主體的新媒體平臺量身打造的傳播方式,擁有著完備的播出平臺和新興的產(chǎn)品形態(tài),在以滿足受眾對視頻節(jié)目快捷、便利需求為特點的微時代,微電
[Abstract]:As a new media means which is produced by the constant development of social media in the era of Web2.0 and the constant awakening of the audience's self-consciousness, it has a strong effect of marketing communication in the era of Web3.0. Especially in the era of mobile Internet, which is driven by 4G technology, a large number of mobile clients are highly dependent. Microfilm is a new media platform with mobile client as the main body of the communication mode, with a complete broadcast platform and emerging product form, in the micro-era, which is characterized by satisfying the audience to the video program fast, convenient demand for the characteristics of micro-electricity.
【作者單位】： 南昌大學(xué)管理學(xué)院;信息日報社;江西日報社;
【基金】：江西省社會科學(xué)“十三五”(2016年)規(guī)劃項目“微電影產(chǎn)業(yè)化融合平臺建設(shè)”(項目編號:16YS15)的研究成果
【分類號】：J905
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本文編號：1788972