發(fā)布時(shí)間：2018-04-18 07:45

  本文選題：媒體融合 + 出版模式��； 參考：《出版廣角》2015年11期

【摘要】：從全球范圍看,傳統(tǒng)出版媒體融合普遍經(jīng)歷了三個(gè)階段:第一階段為使用技術(shù)手段對(duì)內(nèi)容進(jìn)行改造的數(shù)字化過(guò)程;第二階段為紙質(zhì)媒體與數(shù)字媒體的聯(lián)動(dòng)發(fā)展過(guò)程;第三階段為出版流程重構(gòu)和新媒體出版物迅猛發(fā)展的媒體融合過(guò)程。在媒體融合時(shí)代,大型互聯(lián)網(wǎng)公司向出版業(yè)跨界襲來(lái),小型技術(shù)公司通過(guò)出版模式的創(chuàng)新以及互聯(lián)網(wǎng)用戶(hù)理念、營(yíng)銷(xiāo)手法的升級(jí)也占據(jù)了一定的出版市場(chǎng)。美國(guó)的出版社如何應(yīng)對(duì),又對(duì)我國(guó)的出版有何啟示,本文進(jìn)行了相應(yīng)的調(diào)研,從用戶(hù)、內(nèi)容、營(yíng)銷(xiāo)、技術(shù)等角度進(jìn)行了闡述分析。
[Abstract]:From a global perspective, the integration of traditional publishing media has generally experienced three stages: the first stage is the digitization process of using technical means to transform the content, the second stage is the linkage development process between paper media and digital media.The third stage is the process of reconstructing the publishing process and the rapid development of new media publications.In the era of media convergence, large Internet companies are coming across the border to the publishing industry. Through the innovation of publishing mode and the concept of Internet users, small technology companies have also occupied a certain publishing market with the upgrading of marketing techniques.How to deal with and how to enlighten the publishing of our country, this article has carried on the corresponding investigation, from the user, the content, the marketing, the technology and so on angle has carried on the elaboration analysis.
【作者單位】： 中版集團(tuán)數(shù)字傳媒有限公司;
【分類(lèi)號(hào)】：G239.1
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本文編號(hào)：1767462