本文選題：后發(fā)企業(yè)　切入點(diǎn)：能力補(bǔ)缺　出處：《管理學(xué)報(bào)》2015年01期

【摘要】：以事件路徑為線(xiàn)索,抽取了一個(gè)典型企業(yè)40年發(fā)展歷史的生產(chǎn)質(zhì)量與市場(chǎng)營(yíng)銷(xiāo)的1 299個(gè)事件,應(yīng)用扎根理論工具把事件劃分為4類(lèi)和3個(gè)階段,描出事件演進(jìn)的趨勢(shì)點(diǎn)圖。此四類(lèi)事件(內(nèi)部實(shí)現(xiàn)、質(zhì)量交付、顧客反饋和需求輸入)構(gòu)成后發(fā)企業(yè)價(jià)值循環(huán)的基本過(guò)程。研究表明,后發(fā)企業(yè)的價(jià)值循環(huán)中伴隨能力補(bǔ)缺的反向過(guò)程,它們共同形成"價(jià)值-能力"的雙向循環(huán)結(jié)構(gòu);開(kāi)放時(shí)期技術(shù)引進(jìn)與顧客需求形成的替代渠道,它對(duì)"價(jià)值-能力"雙向循環(huán)同時(shí)兼具推動(dòng)和阻礙作用;在市場(chǎng)爆發(fā)期雙向循環(huán)過(guò)程被阻斷,進(jìn)入顧客鎖定困境。
[Abstract]:Based on the clue of event path, 1 299 events of production quality and marketing in a typical enterprise of 40 years' development history were selected. The events were divided into 4 classes and 3 stages by using the rooted theory tool, and the trend point diagram of event evolution was drawn.These four types of events (internal implementation, quality delivery, customer feedback and demand input) constitute the basic process of the value cycle of the late enterprise.The research shows that the reverse process of capacity filling in the value cycle of the latecomer enterprises forms a two-way circular structure of "value-ability", and an alternative channel between technology introduction and customer demand in the open period.It promotes and impedes the bidirectional cycle of Value-ability simultaneously, and it blocks the two-way circulation process during the period of market outburst and enters the dilemma of customer locking.
【作者單位】： 電子科技大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金資助項(xiàng)目(71272131) 中央高�；究蒲袠I(yè)務(wù)費(fèi)資助項(xiàng)目(A03010023801135)
【分類(lèi)號(hào)】：F273.1;F274

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本文編號(hào)：1714630