本文選題：電視電商　切入點(diǎn)：TO　出處：《傳媒》2017年19期

【摘要】：在"互聯(lián)網(wǎng)+"大放異彩的時(shí)代,受到新媒體沖擊的傳統(tǒng)電視媒體如何用互聯(lián)網(wǎng)思維轉(zhuǎn)型升級(jí),已成為一個(gè)嚴(yán)峻的問題。隨著電商平臺(tái)的騰飛,電視媒體電商化成為不少電視轉(zhuǎn)型的新嘗試:從F2O傍焦?fàn)I銷模式到T2O模式,進(jìn)而到T2O2O模式,電視借力"互聯(lián)網(wǎng)+"轉(zhuǎn)型的嘗試逐漸多樣。本文首先梳理"電視+電商"的合作模式發(fā)展歷程,進(jìn)而著重研究T2O模式的現(xiàn)狀和主要特征,在此基礎(chǔ)上思考電視媒體借助電商轉(zhuǎn)型的前景與挑戰(zhàn)。
[Abstract]:In the era of "Internet", it has become a serious problem how to use the Internet to transform and upgrade the thinking of traditional TV media under the impact of new media.With the rapid development of e-commerce platform, TV media commercialization has become a new attempt of many TV transformation: from F2O near coke marketing mode to T2O mode, and then to T2O2O mode, the attempts of TV transformation with "Internet" gradually varied.This paper first combs the development course of the cooperation mode of "TV e-commerce", and then studies the current situation and main characteristics of T2O mode, and then thinks about the prospect and challenge of TV media transformation with the help of e-commerce.
【作者單位】： 三亞學(xué)院傳媒與文化產(chǎn)業(yè)學(xué)院;
【分類號(hào)】：F724.6;G229.2-F

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本文編號(hào)：1713225