本文選題：在線評(píng)論　切入點(diǎn)：醫(yī)學(xué)類(lèi)圖書(shū)　出處：《現(xiàn)代出版》2015年01期

【摘要】：圖書(shū)營(yíng)銷(xiāo)早已從實(shí)體店擴(kuò)展到網(wǎng)絡(luò),如何讓客戶更好地了解書(shū)刊內(nèi)容、體驗(yàn)服務(wù)質(zhì)量從而提升銷(xiāo)售,這正是互聯(lián)網(wǎng)時(shí)代我們需要考慮的問(wèn)題。醫(yī)學(xué)類(lèi)圖書(shū)因其專(zhuān)業(yè)性強(qiáng)等特點(diǎn),出版方通過(guò)"在線評(píng)論"進(jìn)行營(yíng)銷(xiāo)時(shí),可以借助及時(shí)更新圖書(shū)推介信息、充實(shí)產(chǎn)品數(shù)量、發(fā)起網(wǎng)絡(luò)活動(dòng)等方式引導(dǎo)正面評(píng)論,進(jìn)而推動(dòng)銷(xiāo)售。
[Abstract]:Book marketing has long been extended from physical stores to the network, how to better understand the content of books and periodicals, experience the quality of service to improve sales, this is the Internet era we need to consider the problem.Because of its strong specialty, the publishers can guide the positive comments by updating the information of book promotion, enriching the quantity of products, initiating network activities and so on, and then promote the sales.
【作者單位】： 北京大學(xué)醫(yī)學(xué)出版社市場(chǎng)營(yíng)銷(xiāo)部;
【分類(lèi)號(hào)】：G239.2-F
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本文編號(hào)：1705235