發(fā)布時(shí)間：2018-04-01 19:06

  本文選題：“中國(guó)制造2025”　切入點(diǎn)：國(guó)際化　出處：《貴州財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：隨著世界經(jīng)濟(jì)進(jìn)入后金融危機(jī)時(shí)代,世界各國(guó)經(jīng)濟(jì)復(fù)蘇無(wú)力,各國(guó)企業(yè)也備受煎熬。雖說(shuō)中國(guó)經(jīng)濟(jì)在此次經(jīng)濟(jì)危機(jī)中仍能保持一定的增長(zhǎng)速度,但是仍顯現(xiàn)出來(lái)中國(guó)企業(yè)當(dāng)下的劣勢(shì)——?jiǎng)?chuàng)新不足、無(wú)國(guó)際知名品牌、低成本優(yōu)勢(shì)逐漸喪失等特點(diǎn)。由此,在2015年3月份,中國(guó)總理李克強(qiáng)同志順勢(shì)提出“中國(guó)制造2025”,利用10年的時(shí)間大力發(fā)展中國(guó)制造業(yè),集中精力為中國(guó)企業(yè)補(bǔ)課,將中國(guó)企業(yè)核心競(jìng)爭(zhēng)力的提升作為當(dāng)前中國(guó)企業(yè)國(guó)際化的重中之重�！爸袊�(guó)制造2025”產(chǎn)業(yè)升級(jí)及創(chuàng)新理論的提出是有根據(jù)的,在國(guó)際方面,美國(guó)由于經(jīng)濟(jì)危機(jī)的影響,經(jīng)濟(jì)復(fù)蘇無(wú)力,為了提高就業(yè)率和企業(yè)核心競(jìng)爭(zhēng)力提出“再工業(yè)化”戰(zhàn)略以及德國(guó)為了保持在工業(yè)方面的國(guó)際領(lǐng)頭羊的地位提出“工業(yè)4.0”的發(fā)展戰(zhàn)略;國(guó)內(nèi)方面,國(guó)內(nèi)消費(fèi)者對(duì)產(chǎn)品質(zhì)量的日益增長(zhǎng)需求,此前粗放式的企業(yè)發(fā)展戰(zhàn)略難以為繼,需要找到企業(yè)長(zhǎng)久的生存之道,所以當(dāng)前中國(guó)制造企業(yè)不得不對(duì)自己提出了更高的要求,于是在此情況下“中國(guó)制造2025”強(qiáng)國(guó)策略應(yīng)運(yùn)而生。本文在當(dāng)前國(guó)際和國(guó)內(nèi)的大背景下,通過(guò)梳理國(guó)內(nèi)外的研究理論和企業(yè)國(guó)際化經(jīng)驗(yàn)、通過(guò)SWOT分析以及案例分析等多種方法相結(jié)合的方式,通過(guò)對(duì)我國(guó)企業(yè)國(guó)際化現(xiàn)狀分析和特征的總結(jié),并在此基礎(chǔ)上對(duì)我國(guó)企業(yè)在“中國(guó)制造2025”背景下進(jìn)行SWOT分析,最終對(duì)我國(guó)企業(yè)國(guó)際化戰(zhàn)略提出了幾條思路:一是中國(guó)企業(yè)國(guó)際化的創(chuàng)新驅(qū)動(dòng)戰(zhàn)略,創(chuàng)新戰(zhàn)略在我國(guó)未來(lái)經(jīng)濟(jì)發(fā)展的增長(zhǎng)形勢(shì),是促進(jìn)企業(yè)進(jìn)一步升級(jí)管理的重要方法;二是,中國(guó)企業(yè)品牌化戰(zhàn)略,中國(guó)雖然號(hào)稱(chēng)“世界工廠(chǎng)”但是大多從事的是低端的加工環(huán)節(jié),為國(guó)外品牌從事生產(chǎn),自我品牌確實(shí)寥寥,故,中國(guó)企業(yè)實(shí)行國(guó)際化應(yīng)從打造自身國(guó)際知名品牌著手;三是,從中國(guó)企業(yè)營(yíng)銷(xiāo)戰(zhàn)略角度出發(fā),利用當(dāng)前互聯(lián)網(wǎng)優(yōu)勢(shì),打造中國(guó)國(guó)際化的電商營(yíng)銷(xiāo)渠道,從而使得中國(guó)企業(yè)在國(guó)際化的過(guò)程中,降低營(yíng)銷(xiāo)成本,擴(kuò)寬營(yíng)銷(xiāo)方式。
[Abstract]:As the world economy enters the post-financial crisis era, the recovery of the world economy is weak and the enterprises are suffering.Although the Chinese economy can still maintain a certain rate of growth in the current economic crisis, it still shows the current weaknesses of Chinese enterprises-lack of innovation, lack of international well-known brands, loss of low-cost advantage and so on.As a result, in March 2015, Chinese Premier Li Keqiang put forward "made in China 2025" to devote 10 years' time to developing Chinese manufacturing industry and concentrating on making up lessons for Chinese enterprises.The promotion of the core competence of Chinese enterprises is the most important part of the internationalization of Chinese enterprises.The theory of "made in China 2025" industry upgrading and innovation is well founded. In the international arena, because of the impact of the economic crisis, the economic recovery of the United States is weak."Reindustrialization" strategy in order to increase employment and core competitiveness of enterprises and Germany's "industrial 4.0" development strategy in order to maintain its position as an international leader in industry; at the domestic level,The increasing demand for product quality from domestic consumers is beyond the reach of the extensive enterprise development strategy and needs to find a way for enterprises to survive for a long time. Therefore, at present, Chinese manufacturing enterprises have to set higher demands on themselves.In this case, the "made in China 2025" power strategy came into being.In the current international and domestic background, through combing the domestic and foreign research theory and enterprise internationalization experience, through the SWOT analysis and case analysis and other methods combined,Based on the analysis of the current situation and characteristics of the internationalization of Chinese enterprises, the SWOT analysis of Chinese enterprises under the background of "made in China 2025" is carried out.Finally, several ideas are put forward for the internationalization strategy of Chinese enterprises: first, the innovation drive strategy of Chinese enterprises, the growth situation of innovation strategy in the future economic development of our country, is the important method to promote the further upgrading and management of enterprises; the second is,Chinese enterprises brand strategy, although China is known as the "world factory", but mostly engaged in low-end processing links, for foreign brands engaged in production, self-brand is indeed very few, so,The internationalization of Chinese enterprises should begin with the creation of their own international well-known brands. Third, from the perspective of the marketing strategy of Chinese enterprises, they should make use of the current Internet advantages to create an international e-commerce marketing channel for China.In order to make Chinese enterprises in the process of internationalization, reduce marketing costs and broaden marketing methods.
【學(xué)位授予單位】：貴州財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F272;F425

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