本文選題：去哪兒　切入點：匿名性　出處：《電影評介》2015年10期

【摘要】：正隨著互聯(lián)網(wǎng)時代技術(shù)的革新與發(fā)展,新媒體也隨之高速發(fā)展起來。尤為值得一提的是,2007年以來,在電視、廣播、報紙、通信等為主的傳統(tǒng)媒體之外,“裂變式”發(fā)展的微博以迅雷不及掩耳之勢躋身新媒體陣營,在一定程度上拓展了信息的傳播速度、占有空間和受眾范圍。微博以其即時分享的快捷性、信息傳播的匿名性、隨時發(fā)布的便利性而成為廣大網(wǎng)民的新寵,成為當(dāng)下最重要的社交方式之一。一、《爸爸去哪兒》官方微博營銷
[Abstract]:With the innovation and development of technology in the Internet age, new media has also developed rapidly. It is especially worth mentioning that since 2007, in television, radio, newspapers, In addition to the traditional media, such as communications, Weibo, who has developed "fission", has joined the new media camp with the tendency of "fission", and to a certain extent has expanded the speed of information dissemination. With its rapidity of instant sharing, anonymity of information dissemination, convenience of publishing at any time, Weibo has become a new favorite of the vast number of Internet users. Become one of the most important ways to socialize right now. First, the official Weibo marketing
【作者單位】： 西北師范大學(xué)傳媒學(xué)院;

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