本文選題：圖書(shū)營(yíng)銷(xiāo)　切入點(diǎn)：圖書(shū)社群　出處：《出版發(fā)行研究》2017年07期

【摘要】：互聯(lián)網(wǎng)時(shí)代,圖書(shū)用戶(hù)逐步呈現(xiàn)部落化、社群化的特點(diǎn),網(wǎng)絡(luò)社群的崛起與社群電商的構(gòu)建正在以我們意想不到的速度與能量改變著出版業(yè)的業(yè)態(tài)和規(guī)則。在圖書(shū)的社會(huì)化商業(yè)運(yùn)行中,對(duì)圖書(shū)社群營(yíng)銷(xiāo)而言,至關(guān)重要的是用戶(hù)的體驗(yàn)與認(rèn)同,以及基于社群提供的會(huì)員制增值服務(wù),遵循的法則是以人為本。
[Abstract]:In the Internet era, the library users gradually present the characteristics of tribalization and communitalization. The rise of the network community and the construction of the community e-commerce are changing the publishing industry with unexpected speed and energy.In the social commercial operation of books, it is very important for the community marketing of books to experience and identify with the users, and to provide the value-added service based on the membership system based on the community, following the principle of "people-oriented".
【作者單位】： 河南大學(xué)新聞與傳播學(xué)院;
【分類(lèi)號(hào)】：G239.2
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本文編號(hào)：1683225