本文選題：議題結(jié)構(gòu)　切入點：政務(wù)微博　出處：《傳媒》2017年09期

【摘要】：政務(wù)微博根據(jù)社交媒體的特性搭建起政府與群眾之間溝通的橋梁,就政務(wù)管理問題形成與群眾互動良好的信息通路。在"互聯(lián)網(wǎng)+環(huán)境"下,政府愈加重視政務(wù)微博發(fā)布信息的有效性與影響力,以滿足政府部門與群眾之間的雙重需求。運用營銷學中的品牌視角審視政務(wù)微博,可探究其如何達成良好的傳播目的與口碑。本文在對太原市公安局消防支隊開設(shè)的"太原消防"作為研究樣本的分析中,運用內(nèi)容分析法,對其微博的議題構(gòu)成、敘事方式、主體元素展開論述,并基于此探尋政務(wù)微博的品牌運營策略。
[Abstract]:According to the characteristics of social media, government affairs Weibo has built a bridge between the government and the masses, and has formed a good information channel to interact with the masses on the issue of government administration. The government pays more and more attention to the effectiveness and influence of the information released by Weibo in order to meet the dual needs between the government and the masses. In the analysis of Taiyuan Fire Protection set up by the Fire Detachment of Taiyuan Public Security Bureau as a research sample, the content analysis method is used to analyze the topic composition and narrative mode of Weibo. The main elements are discussed, and based on this to explore the brand operation strategy of government affairs Weibo.
【作者單位】： 山西大學商務(wù)學院;
【分類號】：D63

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本文編號：1665771