本文選題：亞光集團(tuán)　切入點(diǎn)：經(jīng)營模式　出處：《云南師范大學(xué)》2015年碩士論文

【摘要】：本文分析了亞光集團(tuán)經(jīng)營模式及其相關(guān)因素,并利用這些經(jīng)營模式和相關(guān)因素來研究亞光集團(tuán)經(jīng)營模式的發(fā)展過程和決定應(yīng)該采用何種經(jīng)營模式,通常情況下,對(duì)外直接投資和出口,進(jìn)出口貿(mào)易都是亞光集團(tuán)常用的經(jīng)營模式。為了使文章簡潔明了,充分表達(dá)出作者的研究主旨和方法,讓讀者對(duì)文章有更加深刻的理解,我們以山東省比較有代表性的企業(yè)為研究對(duì)象來研究他的貼牌出口的經(jīng)營模式的發(fā)展過程和他的戰(zhàn)略思想。全文包括五個(gè)部分:第一部分是導(dǎo)論部分,主要講述的是該論文的研究背景和研究思路及框架;第二部分為相關(guān)理論綜述,來構(gòu)建一些相關(guān)的理論基礎(chǔ);第三章是對(duì)亞光集團(tuán)經(jīng)營模式和出口進(jìn)行研究,對(duì)亞光集團(tuán)的現(xiàn)實(shí)情況進(jìn)行分析;第四部分是亞光集團(tuán)貼牌出口經(jīng)營存在的問題,通過分析來自競爭對(duì)手的壓力和自身存在的問題,通過對(duì)其經(jīng)營模式方法的研究,找到支撐該論文的依據(jù);第五部分是分析亞光集團(tuán)的優(yōu)勢與劣勢,最后提出亞光集團(tuán)應(yīng)該細(xì)分市場,生產(chǎn)各種層次的產(chǎn)品,進(jìn)行主動(dòng)性的生產(chǎn)和營銷等相關(guān)的建議和決策。
[Abstract]:This paper analyzes the business model and its related factors of the Asian Guang Group, and makes use of these business models and relevant factors to study the development process of the business model of the Asian Gloss Group and to decide what kind of business model should be adopted. Foreign direct investment, export and import and export trade are the common business models used by the Asian Guang Group. In order to make the article clear and concise, to fully express the author's main purpose and methods, and to enable readers to have a deeper understanding of the article, We take the representative enterprises of Shandong Province as the research object to study the development process and strategic thought of his brand export business model. The full text includes five parts: the first part is the introduction. The research background, research ideas and framework of this paper are mainly described. The second part is a summary of relevant theories to construct some relevant theoretical basis. Chapter three is to study the business model and export of Asian Guang Group. The fourth part is about the problems existing in the export management of the Asian Guang Group, through the analysis of the pressure from its competitors and its own problems, and through the study of its business model and methods. The fifth part is to analyze the advantages and disadvantages of the group, and finally put forward that the group should subdivide the market, produce products of various levels, carry on the initiative production and marketing and other related suggestions and decisions.
【學(xué)位授予單位】：云南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F752.62;F279.26

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