本文選題：儀器儀表　切入點：競爭戰(zhàn)略　出處：《山東大學》2015年碩士論文　論文類型：學位論文

【摘要】：現(xiàn)如今,能源危機、環(huán)境污染和資源浪費成為全世界共同關注的話題,而且嚴重制約著經(jīng)濟的發(fā)展。水是生命的起源,作為自然資源的重要組成部分,水資源浪費和短缺問題日益突出,加強水計量技術的研究、提高水計量產(chǎn)品的性能是減輕水資源緊缺難題的重要措施之一。環(huán)境保護、節(jié)能減排等相關工作的推進,智慧城市、新型城鎮(zhèn)化建設的需要,物聯(lián)網(wǎng)行業(yè)的發(fā)展,有利的宏觀經(jīng)濟及社會文化條件等都為計量儀表行業(yè)帶來新的發(fā)展機遇。與此同時,技術的不斷更新,國家相關計量法律法規(guī)對行業(yè)規(guī)范的逐步完善,整個行業(yè)競爭日趨激烈的事實,給儀表企業(yè)的發(fā)展又帶來新的挑戰(zhàn)。因此,如何抓住有利機遇,選擇合適的競爭戰(zhàn)略,提高參與競爭的競爭力水平,更好地迎接挑戰(zhàn),已經(jīng)成為水表行業(yè)多數(shù)企業(yè)都重點關注和思考的問題。水表行業(yè)是關系到國計民生的計量行業(yè),對于我國經(jīng)濟發(fā)展起到不容忽視的作用。SARON公司是已有十四年發(fā)展史的水、熱、電和天然氣終端儀器儀表制造企業(yè),而且水表作為創(chuàng)造收益的主要業(yè)務,為了順應市場信息化的需求,建立自己的競爭優(yōu)勢,需要從終端制造商向儀表設備及配套系統(tǒng)解決方案提供商轉型,在角色轉變過程中,如何把握住良好的機遇,從容應對激烈的競爭,努力開拓市場空間,最終制定切實可行的戰(zhàn)略,更加有利于順利實現(xiàn)產(chǎn)品轉型的成功,是本文寫作的初衷。本文在系統(tǒng)的戰(zhàn)略管理理論研究基礎上,以實際的企業(yè)為研究對象,運用SWOT分析、PEST分析、五力模型等一系列經(jīng)典的戰(zhàn)略工具和分析方法,對企業(yè)的外部宏觀環(huán)境、行業(yè)環(huán)境、競爭環(huán)境及公司的內(nèi)部資源環(huán)境進行深入分析,采用SWOT分析矩陣分析競爭戰(zhàn)略的可行性,并最終選擇符合現(xiàn)階段競爭環(huán)境要求的聚焦差異化競爭戰(zhàn)略。競爭戰(zhàn)略的成功實施離不開保障措施的有效執(zhí)行,通過建立柔性組織結構、加強企業(yè)信息化建設、建立創(chuàng)新型企業(yè)文化、實行戰(zhàn)略人力資源管理及建立完善的市場營銷體系五個方面詳細制定保證措施,構建能夠抵御競爭對手的競爭優(yōu)勢,為競爭戰(zhàn)略的成功實施奠定良好的基礎。現(xiàn)階段,針對儀器儀表行業(yè)進行企業(yè)競爭戰(zhàn)略的研究不多,尤其是對中小型儀器儀表公司進行企業(yè)競爭戰(zhàn)略的分析也較少。本文便結合具體的企業(yè),從實際情況出發(fā),研究制定符合本企業(yè)的競爭戰(zhàn)略,筆者希望通過對SARON公司水表企業(yè)競爭戰(zhàn)略選擇和實施的研究,一方面幫助企業(yè)發(fā)現(xiàn)有利可圖的市場空間,順利實現(xiàn)產(chǎn)品轉型的成功,在未來競爭中取得良好的市場表現(xiàn)；另一方面,希望能為同行業(yè)企業(yè)競爭戰(zhàn)略的選擇以及水表行業(yè)的健康有序發(fā)展提供一些有價值的參考。
[Abstract]:Nowadays, the energy crisis, environmental pollution and waste of resources have become the common concern of the world, and seriously restrict the economic development. Water is the origin of life, as an important part of natural resources. The problem of water resources waste and shortage is increasingly prominent. Strengthening the research of water metering technology and improving the performance of water metering products is one of the important measures to alleviate the shortage of water resources. The needs of new urbanization construction, the development of the Internet of things industry, the favorable macroeconomic and social and cultural conditions all bring new development opportunities for the metrology industry. The fact that the national relevant metrology laws and regulations have gradually perfected the industry norms and the competition in the whole industry is becoming increasingly fierce has brought new challenges to the development of instrumentation enterprises. Therefore, how to seize the favorable opportunities and choose the appropriate competitive strategy, To improve the competitive ability to participate in the competition and to better meet the challenge has become the focus of attention and thinking of most enterprises in the water meter industry. The water meter industry is a metering industry related to the national economy and the people's livelihood. SARON is a water, heat, electricity and natural gas terminal instrument manufacturing enterprise, which has been developing for 14 years, and water meter is the main business of generating income. In order to meet the needs of market informatization and establish its own competitive advantage, it is necessary to transform from terminal manufacturer to instrument equipment and supporting system solution provider, how to grasp the good opportunity in the process of role transformation. It is the original intention of this paper to deal with the fierce competition, to open up the market space and finally to formulate the feasible strategy, which is more conducive to the success of the product transformation. Taking the actual enterprise as the research object, using a series of classic strategic tools and methods such as SWOT analysis pest analysis, five-force model and so on, the paper analyzes the external macro environment and the industry environment of the enterprise. The competitive environment and the internal resource environment of the company are deeply analyzed, and the feasibility of the competitive strategy is analyzed by using the SWOT analysis matrix. And finally select the focus differentiation competition strategy which meets the requirements of the present competition environment. The successful implementation of the competition strategy can not be separated from the effective implementation of the safeguard measures. Through the establishment of flexible organizational structure, the enterprise information construction is strengthened. Establish innovative enterprise culture, implement strategic human resource management and establish a perfect marketing system to establish five aspects of the guarantee measures to build a competitive advantage that can resist competitors. It lays a good foundation for the successful implementation of the competitive strategy. At present, there are few researches on the enterprise competitive strategy for the instrument industry. Especially, there is less analysis on the competitive strategy of the small and medium-sized instrument company. This paper, based on the actual situation, studies and formulates the competitive strategy in line with the enterprise. The author hopes that through the research on the choice and implementation of the competition strategy of the water meter enterprise of SARON Company, on the one hand, it can help the enterprise to find the profitable market space, realize the success of the product transformation smoothly, and obtain the good market performance in the future competition. On the other hand, we hope to provide some valuable reference for the choice of competitive strategy and the healthy and orderly development of water meter industry.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F426.46;F271

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