本文選題：新常態(tài)　切入點：國產(chǎn)雪茄　出處：《山東社會科學》2016年S1期 　論文類型：期刊論文

【摘要】：煙草新常態(tài)是中國經(jīng)濟新常態(tài)的縮影,卷煙增速下滑的根本原因是趨勢性的,是過去高速增長積累的問題逐步凸顯和釋放后的迫切要求,是基本面悄然變換后的必然結果。煙草增速轉換檔位,不是亂轉彎,不是急轉彎,而是綜合分析國家經(jīng)濟社會發(fā)展總體趨勢并審視自身整體狀況后的有清晰目標的主動提質優(yōu)化。國產(chǎn)雪茄煙作為煙草行業(yè)提質優(yōu)化的重要部分,作為國家財政利稅新的增長點和卷煙的有益補充,關注度重視度得到前所未有的提升。文章以新常態(tài)下務實高效地夯實國產(chǎn)雪茄營銷基礎的路徑為題,主要圍繞中國國內雪茄消費現(xiàn)狀,國產(chǎn)雪茄面臨的機遇與挑戰(zhàn),夯實國產(chǎn)雪茄營銷基礎的策略方法等內容展開論述,得出了幾點結論,希望能為國產(chǎn)雪茄營銷提供一點參考和借鑒。
[Abstract]:The new normal of tobacco is the epitome of the new normal of China's economy. The fundamental reason for the decline of cigarette growth rate is the trend, which is the urgent requirement of the rapid growth and accumulation of tobacco in the past. This is the inevitable result of the quietly changing fundamentals. Tobacco growth rates change gears, not random turns, not sharp turns. It is a comprehensive analysis of the overall trend of national economic and social development and an active optimization of quality improvement with clear objectives after examining the overall situation of the country. Domestic cigars are an important part of the optimization of quality improvement in the tobacco industry. As the new growth point of national fiscal interest and tax and the beneficial supplement of cigarette, the attention has been raised to an unprecedented extent. This article is about the path of consolidating the marketing foundation of domestic cigar under the new normal condition. This paper mainly discusses the current situation of cigar consumption in China, the opportunities and challenges faced by domestic cigars, the strategies and methods of tamping the marketing foundation of domestic cigars, and draws several conclusions. Hope to provide some reference and reference for domestic cigar marketing.
【作者單位】： 山東中煙工業(yè)有限責任公司雪茄煙制造中心;
【分類號】：F274;F426.8
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本文編號：1646920