本文選題：媒體官方微博　切入點(diǎn)：內(nèi)蒙古日?qǐng)?bào)　出處：《內(nèi)蒙古大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：在互聯(lián)網(wǎng)技術(shù)不斷普及和應(yīng)用的過(guò)程中,最受六億網(wǎng)民關(guān)注和使用的網(wǎng)絡(luò)應(yīng)用之一就是微博,它為社會(huì)大眾提供了能夠進(jìn)行充分溝通的媒介平臺(tái),宏觀層面引發(fā)了政府管理、企業(yè)營(yíng)銷(xiāo)、新聞生產(chǎn)等不同行業(yè)日常運(yùn)作的改變,微觀層面改變著人們信息接收、表達(dá)、交流以及思考的方式,還給予社會(huì)話語(yǔ)極大地表達(dá)和生存空間。在微博這個(gè)共同的平臺(tái)和數(shù)量龐大的微博用戶中,媒體官方微博應(yīng)運(yùn)而生,出現(xiàn)迅猛發(fā)展之勢(shì)。本文以內(nèi)蒙古地區(qū)最具代表性的媒體微博《內(nèi)蒙古日?qǐng)?bào)》官方微博作為研究對(duì)象,對(duì)2014年1-7月期間發(fā)布的微博進(jìn)行抽樣,從運(yùn)行情況,內(nèi)容構(gòu)成和傳播效果三個(gè)方面,對(duì)樣本中微博的發(fā)布時(shí)間、發(fā)布工具、微博內(nèi)容(包括內(nèi)容組合方式、報(bào)道主題、消息來(lái)源等)、轉(zhuǎn)發(fā)量、評(píng)論量、點(diǎn)贊量等變量進(jìn)行統(tǒng)計(jì)分析,歸納總結(jié)出《內(nèi)蒙古日?qǐng)?bào)》官方微博傳播分析結(jié)果和存在的問(wèn)題。最后,以目前國(guó)內(nèi)運(yùn)營(yíng)良好,影響力最大的媒體官方微博《人民日?qǐng)?bào)》官方微博為學(xué)習(xí)和借鑒對(duì)象,對(duì)存在的問(wèn)題相對(duì)應(yīng)地提出合理化的措施和建議。
[Abstract]:In the process of the continuous popularization and application of Internet technology, one of the network applications most concerned and used by 600 million Internet users is Weibo, which provides a media platform for the public to communicate fully, leading to government management at the macro level. The changes in the daily operation of different industries, such as enterprise marketing and news production, change the way people receive, express, communicate and think about information at the micro level. It also gives social discourse a great deal of expression and living space. Among Weibo, a common platform and a large number of Weibo users, the media official Weibo emerged as the times require. There is a trend of rapid development. In this paper, the most representative media in Inner Mongolia, Weibo "Inner Mongolia Daily" official Weibo, as the research object, from 2014 to July to issue a sample of Weibo, from the operation of the situation. In three aspects of content composition and dissemination effect, this paper makes a statistical analysis of Weibo's release time, publishing tools, Weibo content (including content combination method, report subject, source, etc.), forwarding quantity, comment quantity, likes quantity and other variables in the sample. Summing up the results of the analysis of the dissemination and analysis of the official Weibo of the "Inner Mongolia Daily" and the existing problems. Finally, taking the media official Weibo, who has a good domestic operation and the most influential media at present, as the object of study and reference, Corresponding to the existing problems put forward rationalization measures and suggestions.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G210.7

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本文編號(hào)：1644167