本文選題：中小企業(yè)　切入點(diǎn)：微營銷　出處：《商業(yè)經(jīng)濟(jì)研究》2016年23期 　論文類型：期刊論文

【摘要】：微時代的到來推動中小企業(yè)積極創(chuàng)新傳統(tǒng)營銷方法,建立起適應(yīng)互聯(lián)網(wǎng)生存環(huán)境下的以客戶為中心的營銷新模式。本文闡述中小企業(yè)微營銷模式的內(nèi)涵及意義,從微營銷的口碑傳播風(fēng)險、微營銷的信息受眾局限性和微營銷信息過載等方面解釋中小企業(yè)在實施微營銷模式過程中遭遇的風(fēng)險,提出流量引入策略、客戶溝通策略和精準(zhǔn)促銷策略等具體策略,以優(yōu)化中小企業(yè)微營銷模式的運(yùn)作流程。
[Abstract]:The arrival of the micro-era promotes the small and medium-sized enterprises to actively innovate the traditional marketing methods and establish a new customer-centered marketing model adapted to the living environment of the Internet. This paper expounds the connotation and significance of the micro-marketing model of the small and medium-sized enterprises. This paper explains the risks encountered by small and medium-sized enterprises in the process of implementing micro-marketing model from the aspects of word-of-mouth communication risk of micro-marketing, limitation of micro-marketing information audience and information overload of micro-marketing, and puts forward the strategy of introducing traffic. Specific strategies such as customer communication strategy and precise promotion strategy are used to optimize the operation process of micro-marketing mode for small and medium-sized enterprises.
【作者單位】： 內(nèi)蒙古商貿(mào)職業(yè)學(xué)院;
【分類號】：F274;F276.3
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本文編號：1643119