本文選題：體育賽事　切入點：“一帶一路”　出處：《北京體育大學(xué)學(xué)報》2017年07期 　論文類型：期刊論文

【摘要】：在"一帶一路"和體育產(chǎn)業(yè)政策的雙向驅(qū)動下,契合"一帶一路"戰(zhàn)略的體育賽事面臨一些不足和問題亟待解決和尋求發(fā)展之道。有鑒于此,主要采用文獻(xiàn)資料法,對"一帶一路"背景下體育賽事發(fā)展的價值、面臨的困境與發(fā)展對策進(jìn)行探討。研究認(rèn)為,體育賽事在促進(jìn)"一帶一路"戰(zhàn)略實施中的價值體現(xiàn)在:1)體育賽事是"一帶一路"民心相通的突破口和切入點;2)舉辦體育賽事有利于進(jìn)一步擴(kuò)大對外體育交流與合作;3)舉辦體育賽事有利于鞏固夯實"一帶一路"戰(zhàn)略成果;4)舉辦體育賽事有助于打造"一帶一路"特色賽事品牌。發(fā)展困境表現(xiàn)在:1)體育賽事舉辦國家和地區(qū)分布失衡,體育賽事集中在中國境內(nèi)且主要為重點省份和主要城市,"一帶一路"沿線國家和地區(qū)稀少;2)體育賽事參與國家和地區(qū)來源不廣,"一帶一路"沿線國家和地區(qū)體育代表隊和運動員不足;3)體育賽事辦賽規(guī)模有限且比賽項目單一,賽事營銷和體育贊助以及賽事支持力度參差不齊,體育賽事辦賽規(guī)格和影響力亟待提升;4)體育賽事自主知識產(chǎn)權(quán)意識不強(qiáng),體育賽事品牌開發(fā)程度不夠,賽事無形資產(chǎn)沒有得到充分利用和保護(hù),尚未樹立賽事品牌理念。針對賽事發(fā)展存在的問題,提出發(fā)展策略:打破體育賽事本土壟斷局面;突出"一帶一路"宗旨和理念;提高體育賽事辦賽規(guī)格和水平;著力打造自主知識產(chǎn)權(quán)的體育賽事和保持體育賽事常態(tài)化。
[Abstract]:Driven by the policy of "Belt and Road" and sports industry, the sports events in line with the "Belt and Road" strategy face some shortcomings and problems to be solved and seek the way to develop. In view of this, the literature method is mainly adopted. This paper probes into the value of the development of sports events under the background of "Belt and Road", the difficulties faced by them and the development countermeasures. The value of Sports events in promoting the implementation of "Belt and Road" Strategy is reflected in: 1) Sports events are the breakthrough point and breakthrough point of the people's hearts and minds of "Belt and Road". Holding sports events is conducive to further expanding sports exchanges and exchanges with foreign countries. Cooperation 3) the holding of sports events is conducive to consolidating and consolidating the strategic achievements of "Belt and Road". The holding of sports events helps to build the brand of "Belt and Road" sports events. The development dilemma is manifested in: 1) the imbalance between the distribution of countries and regions in the holding of sports events. Sports events are concentrated in China and are mainly in key provinces and major cities. There are few countries and regions along "Belt and Road" to participate in sports events. The number of teams and athletes is insufficient. 3) the scale of running sports events is limited and the competition events are single. The marketing, sponsorship and support of sports events are uneven, the standards and influence of running sports events need to be improved urgently) the awareness of independent intellectual property rights of sports events is not strong, and the level of brand development of sports events is not enough. The intangible assets have not been fully utilized and protected, and the brand concept of the event has not been set up. In view of the problems existing in the development of the competition, the development strategies are put forward: breaking the local monopoly situation of sports events, highlighting the aim and idea of "Belt and Road"; To improve the standard and level of running sports events, to build independent intellectual property rights of sports events and to maintain the norm of sports events.
【作者單位】： 首都體育學(xué)院期刊部;西藏民族大學(xué)體育學(xué)院;
【基金】：北京市屬高等學(xué)校高層次人才引進(jìn)與培養(yǎng)計劃項目—“長城學(xué)者”培養(yǎng)計劃(CIT&TCD20150324)
【分類號】：G808.2

【相似文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 趙娣;“一帶一路”戰(zhàn)略格局下寧夏向西開放問題研究[D];寧夏大學(xué);2016年

2 薛棟超;實施“一帶一路”戰(zhàn)略的稅收問題研究[D];中國財政科學(xué)研究院;2016年

，

本文編號：1593780