本文選題：經(jīng)濟(jì)新常態(tài)　切入點(diǎn)：轉(zhuǎn)型升級(jí)　出處：《企業(yè)經(jīng)濟(jì)》2015年07期 　論文類型：期刊論文

【摘要】：經(jīng)濟(jì)新常態(tài)具有宏觀、微觀以及兩者之間的關(guān)系等三個(gè)層面的含義,解讀、適應(yīng)和應(yīng)對(duì)經(jīng)濟(jì)新常態(tài)是當(dāng)前中國(guó)企業(yè)轉(zhuǎn)型升級(jí)和結(jié)構(gòu)調(diào)整的客觀要求,也是企業(yè)轉(zhuǎn)型升級(jí)戰(zhàn)略取向的出發(fā)點(diǎn)。市場(chǎng)變化非連續(xù)性和企業(yè)成長(zhǎng)連續(xù)性的矛盾,導(dǎo)致市場(chǎng)低速化和企業(yè)成熟化并存,轉(zhuǎn)型升級(jí)戰(zhàn)略取向的根本性變革是經(jīng)濟(jì)新常態(tài)下中國(guó)企業(yè)持續(xù)發(fā)展的關(guān)鍵。面對(duì)經(jīng)濟(jì)新常態(tài),企業(yè)不僅要實(shí)施產(chǎn)品研發(fā)和品牌營(yíng)銷等經(jīng)營(yíng)策略,而且要聚焦于企業(yè)戰(zhàn)略導(dǎo)向、經(jīng)營(yíng)機(jī)能和管理系統(tǒng)等方面,通過(guò)營(yíng)造新的市場(chǎng)感知力、價(jià)值創(chuàng)造力和組織控制力等來(lái)應(yīng)對(duì)已經(jīng)逼近的嚴(yán)峻經(jīng)營(yíng)局面。
[Abstract]:The new normal state of economy has the meanings of macro, micro and the relationship between them. Understanding, adapting and responding to the new normal of economy are the objective requirements of the transformation and structural adjustment of Chinese enterprises. It is also the starting point of the strategic orientation of enterprises' transformation and upgrading. The contradiction between the discontinuity of market changes and the continuity of enterprise growth leads to the coexistence of low market and mature enterprises. The fundamental transformation of strategic orientation of transformation and upgrading is the key to the sustainable development of Chinese enterprises under the new normal state of economy. Facing the new normal state of economy, enterprises should not only implement product development and brand marketing, but also focus on the strategic orientation of enterprises. In the aspects of management function and management system, we should build new market perception, value creativity and organizational control to deal with the approaching severe management situation.
【作者單位】： 東華大學(xué)旭日工商管理學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目“區(qū)際產(chǎn)業(yè)轉(zhuǎn)移及其對(duì)我國(guó)區(qū)域經(jīng)濟(jì)關(guān)系的影響”(批準(zhǔn)號(hào):10BJL044) 教育部人文社科基金項(xiàng)目“東西部商務(wù)成本結(jié)構(gòu)比對(duì)及其對(duì)產(chǎn)業(yè)轉(zhuǎn)移的影響研究”(批準(zhǔn)號(hào):09YJA790033)
【分類號(hào)】：F279.2;F272

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