本文選題：大數(shù)據(jù)　切入點：大數(shù)據(jù)變革　出處：《軟科學(xué)》2015年05期 　論文類型：期刊論文

【摘要】：選取3家知名火鍋連鎖企業(yè)作為研究對象,根據(jù)mapreduce原理收集、處理樣本數(shù)據(jù);采用在線分析處理(OnLine Analytical Processing,OLAP)技術(shù)從時間、區(qū)域、滿意度三個指標(biāo)維度來實現(xiàn)大數(shù)據(jù)環(huán)境下顧客網(wǎng)絡(luò)滿意度的可視化。對3家企業(yè)顧客網(wǎng)絡(luò)滿意度評價進(jìn)行比較分析,指出在不同時間、區(qū)域存在的差異。結(jié)果表明,OLAP技術(shù)能夠以最直觀的方式反應(yīng)大數(shù)據(jù)環(huán)境下顧客網(wǎng)絡(luò)滿意度的差異及變化趨勢,能夠為企業(yè)網(wǎng)絡(luò)口碑建設(shè)及網(wǎng)絡(luò)營銷策略的制定提供直接的參考依據(jù)。
[Abstract]:Three famous hot pot chain enterprises are selected as the research object. According to the principle of mapreduce, the sample data are collected and processed, and the online analysis and processing OnLine Analytical processing OLAP technology is used to process the data from time, area, and area. In order to realize the visualization of customer network satisfaction under big data environment, this paper makes a comparative analysis of customer network satisfaction evaluation of three enterprises, and points out that at different times, The results show that the OLAP technology can reflect the difference and trend of customer network satisfaction in big data environment in the most intuitionistic way. It can provide direct reference for the construction of network word-of-mouth and the formulation of network marketing strategy.
【作者單位】： 中國科學(xué)院大學(xué)管理學(xué)院;
【基金】：國家自然科學(xué)基金項目(71302126)
【分類號】：F719.3;F274

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本文編號：1577552