本文選題：石河子墾區(qū)　切入點(diǎn)：觀光農(nóng)業(yè)　出處：《石河子大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：觀光農(nóng)業(yè)是一種新興產(chǎn)業(yè),它是農(nóng)業(yè)與旅游業(yè)相互融合的產(chǎn)業(yè),提高了農(nóng)業(yè)產(chǎn)業(yè)和旅游產(chǎn)業(yè)的附加值;它和傳統(tǒng)農(nóng)業(yè)和旅游業(yè)既有聯(lián)系又有區(qū)別,為農(nóng)業(yè)拓展了新的領(lǐng)域,也為旅游業(yè)開辟了新的空間,可以保持農(nóng)業(yè)持續(xù)發(fā)展,使農(nóng)業(yè)更加高效,又為旅游業(yè)發(fā)展領(lǐng)域有了一個(gè)選擇。它適應(yīng)了居民消費(fèi)結(jié)構(gòu)升級的需要,能將城市資金引導(dǎo)到農(nóng)村進(jìn)行投資和消費(fèi),能夠促進(jìn)產(chǎn)業(yè)結(jié)構(gòu)調(diào)整,增加農(nóng)民收入,市場發(fā)展前景廣闊。從改革開發(fā)到現(xiàn)今,石河子墾區(qū)積極響應(yīng)中央、兵團(tuán)政策,采取多方式解決團(tuán)場發(fā)展問題,實(shí)施職工承包土地政策,鼓勵(lì)團(tuán)場招商引資,推進(jìn)團(tuán)場城鎮(zhèn)化進(jìn)程,團(tuán)場改制等等,團(tuán)場發(fā)展加快,農(nóng)業(yè)生產(chǎn)獲得極大進(jìn)步,這些使團(tuán)場連隊(duì)職工的生活狀況得到了極大的改變。但是墾區(qū)農(nóng)業(yè)在近年遇到了發(fā)展瓶頸,團(tuán)場農(nóng)牧職工就業(yè)問題和持續(xù)增收問題在相當(dāng)長的時(shí)間內(nèi)將成為墾區(qū)急需解決的重點(diǎn)。觀光農(nóng)業(yè)為墾區(qū)農(nóng)業(yè)發(fā)展提供了一個(gè)發(fā)展途徑。墾區(qū)發(fā)展觀光農(nóng)業(yè)有利于高效農(nóng)業(yè)的實(shí)現(xiàn),有利于農(nóng)業(yè)可持續(xù)發(fā)展,而且可以極大的改善生態(tài)環(huán)境,為生態(tài)旅游的發(fā)展打下堅(jiān)實(shí)基礎(chǔ),拓寬石河子墾區(qū)旅游業(yè)的發(fā)展空間。最重要的在于其社會(huì)和經(jīng)濟(jì)意義,有利于提高團(tuán)場農(nóng)牧職工的生活水平和收入水平,加快團(tuán)場城鎮(zhèn)化進(jìn)程,豐富市民精神文化生活,實(shí)現(xiàn)城市與團(tuán)場的和諧發(fā)展。本文介紹了石河子墾區(qū)觀光農(nóng)業(yè)發(fā)展的現(xiàn)狀,針對典型觀光農(nóng)業(yè)點(diǎn)—桃園生態(tài)園進(jìn)行了問卷調(diào)查分析,分析了桃園生態(tài)旅游區(qū)的游客特征,懫用SWOT模型分析了影響石河子墾區(qū)觀光農(nóng)業(yè)發(fā)展的因素,外部環(huán)境有國家“絲綢之路經(jīng)濟(jì)帶”戰(zhàn)略提出、政府政策支持、市場需求旺盛等機(jī)遇及區(qū)域間市場競爭激烈、生態(tài)環(huán)境惡化等威脅;內(nèi)部能力具有大農(nóng)業(yè)休閑旅游優(yōu)勢、適宜休閑的人口結(jié)構(gòu)、良好的消費(fèi)市場基礎(chǔ)、具體特色的軍墾文化、西部旅游集團(tuán)成為旅游業(yè)龍頭企業(yè)等優(yōu)勢及基礎(chǔ)設(shè)施落后、項(xiàng)目開發(fā)深度不夠、經(jīng)營模式單一、品牌知名度不高、產(chǎn)業(yè)未形成規(guī)模、人才培養(yǎng)不足等劣勢。然后針對SWOT模型分析結(jié)論為墾區(qū)觀光農(nóng)業(yè)發(fā)展提出了總體發(fā)展思路,墾區(qū)觀光農(nóng)業(yè)發(fā)展應(yīng)將石河子市區(qū)及整個(gè)石河子周邊團(tuán)場作為一個(gè)整體,科學(xué)合理的對觀光農(nóng)業(yè)開發(fā)的地域進(jìn)行布局,做到有層次有重點(diǎn)地進(jìn)行開發(fā)。將143團(tuán)、北泉鎮(zhèn)、152團(tuán)、150團(tuán)作為石河子墾區(qū)觀光農(nóng)業(yè)重點(diǎn)發(fā)展區(qū)。做到發(fā)展資源種類不同、適應(yīng)人群不同、項(xiàng)目方向不同、發(fā)展重點(diǎn)各異的具有各自特色的觀光農(nóng)業(yè),同時(shí)加強(qiáng)區(qū)域間項(xiàng)目的協(xié)作,串聯(lián)不同類型的旅游項(xiàng)目和景點(diǎn),精心謀劃,打造精品旅游線路,做到點(diǎn)、線、面結(jié)合,充分發(fā)揮群體優(yōu)勢,提高市場競爭。最后從政策引導(dǎo)、總體規(guī)劃、加強(qiáng)基礎(chǔ)建設(shè)、保護(hù)生態(tài)環(huán)境、加強(qiáng)營銷宣傳、突出地域特色、注重人才培養(yǎng)等九個(gè)方面提出了建議。
[Abstract]:Sightseeing agriculture is a new industry, it is the integration of agriculture and tourism industry, increase the added value of agricultural and tourism industries; and traditional agriculture and tourism have both similarities and differences, expand the new field of agriculture, but also opened up a new space for the tourism industry, can keep the sustainable development of Agriculture, make agriculture more efficient, but also for the development of the tourism industry has a choice. It meets the need of the upgrading of consumption structure, the city channel funds to rural investment and consumption, to promote the adjustment of industrial structure, increase farmers' income and market development prospects. From reform and development to the present Shihezi reclamation area, positive response to the central policy, to solve the Corps, corps development and implementation of workers contracted land policy, encourage farm investment, promote the mission field of the urbanization process, restructuring and so on farms, farms Accelerate the development of agricultural production, obtained great progress, so that these farms company workers living conditions have been greatly changed. But agricultural encountered a bottleneck in the development in recent years, farming and animal husbandry staff employment and income problems will become the focus of reclamation area urgently needed to solve in quite a long period of time. Provides a way of development for agricultural sightseeing agriculture development. In the development of sightseeing agriculture is conducive to the realization of efficient agriculture, is conducive to the sustainable development of agriculture, but also can greatly improve the ecological environment, a solid foundation for the development of eco tourism development lay, broaden the space of Shihezi reclamation area of tourism. The most important is its social and economic significance, is conducive to the improvement of farming and animal husbandry staff's living level and income level, accelerate the farm urbanization process, enrich the cultural life of the people, to achieve the harmonious development of city and state farms Show. This paper introduces the current situation of the development of sightseeing agriculture in Shihezi reclamation area, the typical sightseeing agriculture - Taoyuan ecological park has carried on the questionnaire survey analysis, analysis of the Taoyuan ecological tourism area tourist characteristics, Zhi analyzed the influence factors of the development of sightseeing agriculture in Shihezi reclamation area by SWOT model, the external environment has put forward the national "Silk Road Economic Belt" strategy, government policy support, market demand and other regional opportunities and fierce competition in the market, such as deterioration of the ecological environment threat; internal capacity with large agricultural leisure tourism advantages, suitable population structure of leisure consumption, good market foundation, the specific characteristics of the army culture, the Western Tourism Group has become the leading tourism enterprises and advantages the backward infrastructure project development, the depth is not enough, a single business model, brand awareness is not high, the industry has not formed the scale, personnel training and other disadvantages. Then not enough According to the SWOT model analysis results put forward the overall development ideas for the development of sightseeing agriculture in reclamation area, the development of sightseeing agriculture in reclamation area should be in the city of Shihezi and surrounding farms throughout Shihezi as a whole, the scientific and reasonable development of sightseeing agriculture regional layout, it focuses on the development level. The 143 regiment, Beiquan Town, 152 as a group, 150 groups in Shihezi reclamation area. It focus on the development of sightseeing agriculture development resources of different types, different projects to adapt to the crowd, different direction, focus on the development of different characteristics with their sightseeing agriculture, and strengthen regional cooperation between projects, series of different types of tourism projects and attractions, careful planning, to create high-quality tourist routes, do point, line, surface binding, give full play to the advantage, improve market competition. Finally, from the policy guidance, overall planning, strengthening infrastructure construction, ecological environment protection, strengthen the camp Suggestions are put forward in the nine aspects of marketing publicity, highlighting regional characteristics and paying attention to the training of talents.

【學(xué)位授予單位】：石河子大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F323.4

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