本文選題：汽車市場(chǎng)　切入點(diǎn)：營(yíng)銷　出處：《知識(shí)經(jīng)濟(jì)》2016年17期 　論文類型：期刊論文

【摘要】：汽車產(chǎn)業(yè)一直是我國(guó)重工業(yè)的重要組成部分,但近些年隨著我國(guó)經(jīng)濟(jì)開放程度的加深,卻發(fā)現(xiàn)我國(guó)本土汽車企業(yè)的市場(chǎng)份額日益減少,而德國(guó)、日本等外國(guó)汽車品牌卻已占據(jù)了我國(guó)汽車市場(chǎng)的半壁江山。究其原因在于我國(guó)的汽車營(yíng)銷模式過(guò)于單一,企業(yè)不善于創(chuàng)新,對(duì)外引進(jìn)僅限于照搬,未形成一個(gè)完整的汽車營(yíng)銷體系�；诖宋覀冃枰獙�(duì)我國(guó)汽車市場(chǎng)營(yíng)銷問(wèn)題進(jìn)行研究分析,從而找到適合我國(guó)汽車市場(chǎng)發(fā)展的對(duì)策。
[Abstract]:The automobile industry has always been an important part of our heavy industry, but in recent years, with the deepening of the opening up of our economy, we find that the market share of our native automobile enterprises is decreasing day by day, while Germany, However, foreign automobile brands such as Japan have occupied half of the automobile market in China. The reason is that China's automobile marketing model is too single, the enterprises are not good at innovation, and their foreign imports are limited to copying. Based on this, we need to study and analyze the problems of automobile marketing in our country, so as to find the countermeasures suitable for the development of automobile market in our country.
【作者單位】： 西北政法大學(xué)商學(xué)院;
【分類號(hào)】：F426.471;F274

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