本文關(guān)鍵詞： 銀行理財產(chǎn)品 投資者定位 市場開發(fā) 策略建議　出處：《農(nóng)村經(jīng)濟(jì)與科技》2016年21期 　論文類型：期刊論文

【摘要】：商業(yè)銀行理財業(yè)務(wù)已經(jīng)成為了我國商業(yè)銀行提高盈利水平的重要途徑,但對各家銀行而言理財產(chǎn)品仍然面臨著強烈的市場競爭壓力。商業(yè)銀行作為金融中介機(jī)構(gòu),更應(yīng)基于投資者需求對理財產(chǎn)品設(shè)計、發(fā)行以及營銷進(jìn)行新的探索。通過對商業(yè)銀行理財產(chǎn)品投資者(或潛在投資者)的背景情況的分析進(jìn)行投資者定位,進(jìn)而為商業(yè)銀行理財產(chǎn)品市場開發(fā)提供更具針對性的策略建議。
[Abstract]:Financial management of commercial banks has become an important way to improve the profitability of commercial banks in China, but financial products are still facing strong market competition pressure. It is necessary to explore the design, distribution and marketing of financial products based on the needs of investors. Through the analysis of the background of investors (or potential investors) of financial products in commercial banks, And then provide more targeted strategic advice for the commercial bank financial products market development.
【作者單位】： 南京審計大學(xué);
【分類號】：F832.2
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本文編號：1524777