本文關(guān)鍵詞： 飲食文化 越南飲食文化 文化傳播 傳播策略和傳播模式　出處：《西南大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：越南屬于東南亞地區(qū),物產(chǎn)豐富,人民安樂,不僅歷史文史悠久,根底深厚,而且孕育了獨特的、內(nèi)涵豐富越南飲食文化。越南飲食文化是越南文化的一個重要組成部分,在飲食器具,飲食習(xí)俗等等方面都體現(xiàn)了越南的精神文化。水稻是最重要的越南的飲食文化的載體,越南飲食文化在國內(nèi)和世界的影響變得越來越重要。但餐飲業(yè)日益繁榮的經(jīng)濟增長背后,越南傳統(tǒng)飲食文化的意義和內(nèi)容面臨著現(xiàn)代新生文化元素的沖擊和融合。越南飲食文化如何更好的繼承和創(chuàng)新,以達到經(jīng)濟利益和文化的平衡,我們需要探討越南飲食文化傳播和溝通策略。本論文基于越南當(dāng)?shù)?從傳播學(xué)的角度,結(jié)合當(dāng)?shù)氐拿袼琢?xí)慣,以廣告、文化產(chǎn)業(yè)、旅游、營銷、管理等等專業(yè)知識為基礎(chǔ),首先闡述了越南飲食文化系統(tǒng)的組成,包括飲食文化元素和越南飲食文化結(jié)構(gòu),并通過對接與越南的文化內(nèi)涵,深入探討越南飲食文化的特點,和越南飲食文化傳播教育,經(jīng)濟,文化,審美價值：其次介紹了越南飲食文化傳播的現(xiàn)狀和問題,本論文最后一章提出利用CIS理論塑造越南飲食文化品牌形象,使用專業(yè)教育提高服務(wù)人員的綜合素質(zhì),建立越南飲食文化傳播的良性生態(tài)系統(tǒng),加強政府部門的監(jiān)管和服務(wù)功能,構(gòu)建景觀系統(tǒng)的越南飲食文化傳播,形成機各種媒體聯(lián)動的傳播機制和溝通策略。本論文結(jié)合媒體的特點、現(xiàn)代媒體的發(fā)展以及觀眾的媒體使用,采用內(nèi)容分析法,對越南的飲食文化進行了理論探討和實證研究,為了使傳輸渠道或方式符合大眾媒體接觸習(xí)慣,并提出越南飲食文化傳播的策略,以有效地繼承和發(fā)揚越南飲食文化,并賦予其當(dāng)代越南精神,使越南飲食文化可以準(zhǔn)確地把握時代的特征,總是站在時代和實踐前沿,繼承發(fā)展的大膽探索。
[Abstract]:Vietnam belongs to Southeast Asia, rich in products, people happy, not only has a long history, deep roots, but also gave birth to a unique. Vietnamese food culture is an important part of Vietnamese culture, which is an important part of eating utensils. Food customs and other aspects reflect the Vietnamese spiritual culture. Rice is the most important carrier of Vietnamese diet culture. Vietnamese food culture has become increasingly important both at home and around the world. But the growing economic growth of the catering industry is behind it. The significance and content of Vietnamese traditional diet culture is facing the impact and integration of modern new culture elements. How to inherit and innovate the Vietnamese diet culture better to achieve the balance of economic interests and culture. We need to discuss the communication strategies of Vietnamese food culture. This paper is based on Vietnamese local, from the perspective of communication, combining local customs, advertising, cultural industry, tourism, marketing. Management and other professional knowledge as the foundation, first elaborated the Vietnamese diet culture system composition, including the diet culture element and the Vietnamese diet culture structure, and through the docking with Vietnam's cultural connotation. The characteristics of Vietnamese diet culture, and Vietnamese diet culture communication education, economy, culture, aesthetic value: secondly, introduced the status quo and problems of Vietnamese diet culture communication. The last chapter of this paper proposes to use CIS theory to shape the brand image of Vietnamese food culture, to use professional education to improve the comprehensive quality of service personnel, and to establish a sound ecological system of Vietnamese diet culture communication. Strengthen the supervision and service function of government departments, build the landscape system of Vietnamese food culture communication, form the communication mechanism and communication strategy of various media linkage. This paper combines the characteristics of the media. The development of modern media and the media use of the audience, using the content analysis method, the food culture in Vietnam has carried on the theoretical discussion and the empirical research, in order to make the transmission channel or the way accord with the mass media contact custom. And put forward the Vietnamese diet culture communication strategy, in order to effectively inherit and carry forward the Vietnamese diet culture, and endow it with the contemporary Vietnamese spirit, so that Vietnamese food culture can accurately grasp the characteristics of the times. Always stand at the forefront of the times and practice, inheriting the development of bold exploration.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TS971

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本文編號：1484648