本文關(guān)鍵詞： 體育經(jīng)紀(jì)人 法律制度 職能創(chuàng)新　出處：《集美大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著體制改革進(jìn)一步深入,經(jīng)濟(jì)和社會(huì)的快速發(fā)展,人們生活水平逐步提高,體育消費(fèi)在當(dāng)今世界已發(fā)展成為領(lǐng)導(dǎo)大眾文化的一種潮流。2014年國(guó)務(wù)院出臺(tái)各項(xiàng)政策加快體育產(chǎn)業(yè)發(fā)展,加速體育改革的進(jìn)程。作為體育市場(chǎng)的核心組成部分,競(jìng)賽表演市場(chǎng)的發(fā)展有利于推動(dòng)體育產(chǎn)業(yè)整體的發(fā)展。運(yùn)動(dòng)員作為當(dāng)今競(jìng)賽市場(chǎng)的核心,是當(dāng)前市場(chǎng)上營(yíng)銷的焦點(diǎn)。體育經(jīng)紀(jì)人在運(yùn)動(dòng)員經(jīng)紀(jì)、商業(yè)代理、賽事經(jīng)紀(jì)等領(lǐng)域的作用至關(guān)重要。體育經(jīng)紀(jì)市場(chǎng)是體育中介市場(chǎng)的核心,對(duì)體育產(chǎn)業(yè)健康快速地發(fā)展起到巨大的推動(dòng)作用。從行業(yè)整體上看,體育經(jīng)紀(jì)人促進(jìn)了體育生產(chǎn)和消費(fèi)在流通領(lǐng)域的增長(zhǎng),不僅加快了業(yè)余體育向職業(yè)體育的轉(zhuǎn)變,也更好的開發(fā)出體育競(jìng)技比賽中的商業(yè)價(jià)值,使體育市場(chǎng)蒸蒸日上,體育產(chǎn)業(yè)興旺發(fā)達(dá)。體育經(jīng)紀(jì)行為的有序開展,不僅充分保障和發(fā)揮了運(yùn)動(dòng)員的運(yùn)動(dòng)潛力,還幫助運(yùn)動(dòng)員在比賽中取得優(yōu)異的成績(jī),并從中獲得可觀的經(jīng)濟(jì)收入。并且通過(guò)專業(yè)化的市場(chǎng)營(yíng)銷手段以及科學(xué)的賽事組織管理手段,挖掘出更多體育賽事的市場(chǎng)效益。但是,我國(guó)體育市場(chǎng)發(fā)展較歐美發(fā)達(dá)國(guó)家相對(duì)落后,體育經(jīng)紀(jì)人的作用尚未凸顯,并且受到諸多困境的制約,我國(guó)體育經(jīng)紀(jì)人在摸索中尋求符合中國(guó)實(shí)際情況的發(fā)展模式。因此,我國(guó)在推動(dòng)體育產(chǎn)業(yè)發(fā)展過(guò)程中,應(yīng)當(dāng)借鑒發(fā)達(dá)國(guó)家體育經(jīng)紀(jì)市場(chǎng)的發(fā)展模式,結(jié)合我國(guó)國(guó)情,通過(guò)構(gòu)建和完善體育經(jīng)紀(jì)人管理制度和立法體系,為促進(jìn)我國(guó)體育經(jīng)紀(jì)活動(dòng)的有序開展和健康發(fā)展提供體制和機(jī)制的保障。與此同時(shí),中外體制有別,中國(guó)特色的社會(huì)主義市場(chǎng)經(jīng)濟(jì)決定了我國(guó)體育經(jīng)紀(jì)人應(yīng)當(dāng)承擔(dān)更多的角色,并且在當(dāng)前形勢(shì)下對(duì)我國(guó)體育經(jīng)紀(jì)人職能進(jìn)行創(chuàng)新。
[Abstract]:With the deepening of the reform of the system and the rapid development of economy and society, people's living standards have been gradually improved. Sports consumption has developed into a trend of leading mass culture in the world today. In 2014, the State Council issued various policies to accelerate the development of sports industry. Speed up the process of sports reform. As a core part of the sports market, the development of competition performance market is conducive to promote the overall development of the sports industry. Athletes as the core of today's competition market. Sports broker plays an important role in the field of athlete broker, commercial agent, event broker and so on. The sports broker market is the core of the sports intermediary market. On the whole, sports brokers promote the growth of sports production and consumption in the circulation field. Not only accelerate the transformation of amateur sports to professional sports, but also better develop the commercial value of competitive sports, make the sports market prosperous, the sports industry flourishing, and the orderly development of sports brokerage behavior. It not only fully guarantees and exerts the athletes' sports potential, but also helps the athletes to achieve excellent results in the competition. And from which to obtain considerable economic income. And through the professional marketing means and scientific means of organization and management of events, to tap out more market benefits of sports events. However. Compared with the developed countries in Europe and the United States, the development of sports market in China is relatively backward, the role of sports brokers has not been highlighted, and is restricted by many difficulties. Therefore, in the process of promoting the development of sports industry, we should learn from the development model of sports brokerage market in developed countries. Combined with the national conditions of our country, by constructing and perfecting the management system and legislative system of sports broker, we can provide the guarantee of system and mechanism for promoting the orderly development and healthy development of sports broker activities in our country at the same time. Chinese and foreign systems differ, and the socialist market economy with Chinese characteristics determines that Chinese sports brokers should assume more roles and innovate the functions of Chinese sports brokers under the current situation.
【學(xué)位授予單位】：集美大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G80-05

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