本文關(guān)鍵詞：基于技術(shù)協(xié)同創(chuàng)新的高技術(shù)企業(yè)縱向產(chǎn)品創(chuàng)新策略研究　出處：《北方工業(yè)大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

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【摘要】：創(chuàng)新是企業(yè)生存之本。隨著市場(chǎng)競(jìng)爭(zhēng)的加劇和產(chǎn)品更新?lián)Q代的加快,產(chǎn)品創(chuàng)新、市場(chǎng)營(yíng)銷(xiāo)和服務(wù)的增值作用明顯提高,有效的縱向產(chǎn)品創(chuàng)新日益成為高技術(shù)企業(yè)未來(lái)發(fā)展的核心競(jìng)爭(zhēng)力。論文從技術(shù)協(xié)同創(chuàng)新角度,以梳理高技術(shù)企業(yè)縱向產(chǎn)品創(chuàng)新策略為目標(biāo),采用案例研究方法,結(jié)合問(wèn)卷調(diào)查信息和二手?jǐn)?shù)據(jù),對(duì)案例企業(yè)與其相關(guān)顧客、供應(yīng)鏈企業(yè)以及合作的科研院所在技術(shù)協(xié)同創(chuàng)新活動(dòng)中的行為進(jìn)行分析,揭示了案例企業(yè)縱向產(chǎn)品創(chuàng)新過(guò)程的一般規(guī)律,提煉了高技術(shù)企業(yè)縱向產(chǎn)品創(chuàng)新策略,因此,對(duì)于技術(shù)協(xié)同創(chuàng)新背景下的高技術(shù)企業(yè)縱向產(chǎn)品創(chuàng)新策略的研究具有理論及實(shí)踐上的意義。文中對(duì)高技術(shù)企業(yè)縱向產(chǎn)品創(chuàng)新策略進(jìn)行了分析,指出:縱向產(chǎn)品創(chuàng)新策略主要包括創(chuàng)意階段縱向產(chǎn)品創(chuàng)新策略、研發(fā)階段縱向產(chǎn)品創(chuàng)新策略、生產(chǎn)階段縱向產(chǎn)品創(chuàng)新策略和營(yíng)銷(xiāo)階段產(chǎn)品創(chuàng)新策略。在對(duì)產(chǎn)品創(chuàng)意階段策略的分析中,發(fā)現(xiàn)應(yīng)采取滿(mǎn)足需求或?qū)崿F(xiàn)技術(shù)轉(zhuǎn)化為主的縱向產(chǎn)品創(chuàng)新策略,企業(yè)通過(guò)與高校科研院所協(xié)同,利用新技術(shù)轉(zhuǎn)化實(shí)現(xiàn)創(chuàng)意構(gòu)想,或者引入顧客參與創(chuàng)意構(gòu)想,進(jìn)行更好的技術(shù)應(yīng)用實(shí)現(xiàn)創(chuàng)意。在對(duì)產(chǎn)品研發(fā)階段策略的研究中,確定了要素轉(zhuǎn)移、共建研發(fā)實(shí)體或?qū)＠Ｊ綖橹鞯目v向產(chǎn)品研發(fā)策略,企業(yè)可以選擇與高校及科研院所、供應(yīng)鏈企業(yè)或顧客合作,增強(qiáng)企業(yè)研發(fā)能力,研發(fā)出符合市場(chǎng)或者顧客需求的創(chuàng)新產(chǎn)品。對(duì)產(chǎn)品生產(chǎn)階段策略的研究中,指出采取外包為主或自主生產(chǎn)為主的縱向產(chǎn)品生產(chǎn)策略:根據(jù)企業(yè)的經(jīng)濟(jì)實(shí)力和生產(chǎn)經(jīng)營(yíng)理念與供應(yīng)鏈企業(yè)建立良好的合作關(guān)系,完成全部或部分創(chuàng)新產(chǎn)品的生產(chǎn)制造或?qū)a(chǎn)品生產(chǎn)制造環(huán)節(jié)外包。對(duì)營(yíng)銷(xiāo)階段策略進(jìn)行了分析,發(fā)現(xiàn)企業(yè)可采用獲取顧客反饋或塑造品牌形象為主的縱向產(chǎn)品營(yíng)銷(xiāo)策略:通過(guò)與顧客或者供應(yīng)商加強(qiáng)營(yíng)銷(xiāo)合作,前者更加注重用戶(hù)體驗(yàn)和反饋,獲取用戶(hù)對(duì)產(chǎn)品的改進(jìn)建議,為進(jìn)行新一輪的產(chǎn)品創(chuàng)新提供方案;后者注重對(duì)產(chǎn)品品牌和特性等的宣傳推廣,為企業(yè)塑造良好的品牌形象,從而贏得市場(chǎng)認(rèn)可,穩(wěn)固產(chǎn)品的市場(chǎng)地位。
[Abstract]:Innovation is the basis of enterprise survival. With the intensification of market competition and the acceleration of product upgrading, the value-added role of product innovation, marketing and service is obviously improved. Effective vertical product innovation is increasingly becoming the core competitiveness of the future development of high-tech enterprises. From the perspective of technological collaborative innovation, this paper aims at combing the vertical product innovation strategies of high-tech enterprises, and adopts a case study method. Based on questionnaire survey information and second-hand data, this paper analyzes the behavior of case enterprises and their related customers, supply chain enterprises and cooperative research institutes in technological collaborative innovation activities. This paper reveals the general rules of the vertical product innovation process of the case enterprises, and abstracts the vertical product innovation strategies of the high-tech enterprises. It is of theoretical and practical significance to study the vertical product innovation strategies of high-tech enterprises under the background of technological collaborative innovation. This paper analyzes the vertical product innovation strategies of high-tech enterprises. It is pointed out that the vertical product innovation strategy mainly includes the vertical product innovation strategy in the creative stage and the vertical product innovation strategy in the R & D stage. In the analysis of the strategy of product creative stage, it is found that the vertical product innovation strategy should be adopted to meet the demand or realize the technology transformation. Through cooperating with scientific research institutes of colleges and universities, enterprises can realize creative ideas by using new technology transformation, or by introducing customers to participate in creative ideas, so as to carry out better technology application to realize creativity. In the research of strategy of product development stage. Determine the elements transfer, co-build R & D entity or patent-oriented vertical product R & D strategy, enterprises can choose to cooperate with universities and research institutes, supply chain enterprises or customers to enhance the R & D capabilities of enterprises. Develop innovative products that meet the needs of the market or customers. It is pointed out that the vertical production strategy of outsourcing or self-production should be adopted: according to the economic strength and production and management concept of the enterprise, a good cooperative relationship should be established with the supply chain enterprise. Complete all or part of the production of innovative products or outsourcing the production and manufacturing of products. The marketing strategy is analyzed. It is found that enterprises can adopt vertical product marketing strategy of obtaining customer feedback or shaping brand image: through strengthening marketing cooperation with customers or suppliers, the former pays more attention to user experience and feedback. To obtain customer suggestions for product improvement to provide a solution for a new round of product innovation; The latter pays attention to the promotion of product brand and characteristics, so as to create a good brand image for enterprises, thus winning market recognition and stabilizing the market position of products.
【學(xué)位授予單位】：北方工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F276.44;F273.1

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