本文關(guān)鍵詞：太原重工油膜軸承業(yè)務(wù)經(jīng)營戰(zhàn)略研究　出處：《蘭州交通大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 太原重工 油膜軸承業(yè)務(wù) 重型機械行業(yè) 運營戰(zhàn)略

【摘要】：太原重工作為國有大型企業(yè)是我國重型機械行業(yè)的第一家上市公司,被譽為“國之瑰寶”和“國民經(jīng)濟的開路先鋒”。公司主要產(chǎn)品有起重設(shè)備、軋鋼設(shè)備、鍛壓設(shè)備、挖掘設(shè)備、焦爐設(shè)備、煤化工設(shè)備、風力發(fā)電設(shè)備、油膜軸承、齒輪傳動、鐵路輪軸、鑄鍛件等,其中,太原重工的TZ牌油膜軸承是具有自主知識產(chǎn)權(quán)的拳頭產(chǎn)品,對于結(jié)束我國軋機油膜軸承依賴進口的歷史、促進世界冶金業(yè)均衡發(fā)展具有重要意義。雖然TZ牌油膜軸承是在美國技術(shù)的基礎(chǔ)上進行自主創(chuàng)新的,但這也為其國際化提供了便利。太原重工在2000年對自己進行大規(guī)模的技術(shù)改造后已經(jīng)成為全球最大的油膜軸承制造商,其在國內(nèi)的市場占有率已經(jīng)超過了80%。伴隨著復(fù)雜多變的國際經(jīng)濟形勢和經(jīng)濟增速放緩的國內(nèi)經(jīng)濟形勢,我國的鋼鐵市場逐漸疲軟,與鋼鐵企業(yè)業(yè)績息息相關(guān)的太原重工也深受影響。在國內(nèi)市場上,雖然全國有79家鋼廠的154條軋機生產(chǎn)線使用油膜軸承,但是隨著國內(nèi)鋼鐵產(chǎn)能的逐漸過剩,靠投資拉動的新項目已經(jīng)不可能開工建設(shè),預(yù)計這種情況在五年內(nèi)將不會有所轉(zhuǎn)變;此外,摩根公司、達涅利公司、西馬克公司已經(jīng)在國內(nèi)投資建廠,新產(chǎn)品將會對太原重工的市場占有率和價格造成較大沖擊。在國際市場上,雖然太原重工的軋機油膜軸承能夠出口到十五個國家和地區(qū),但是在出口過程中也面臨著國外廠商的專利壁壘,目前太原重工只有借助中間商的力量才能獲取有限的油膜軸承備件訂貨。論文首先對目前國內(nèi)外油膜軸承技術(shù)的發(fā)展現(xiàn)狀進行了梳理,并對相關(guān)戰(zhàn)略分析工具進行了介紹;然后,運用PEST分析模型和波特五力競爭模型分別對太原重工油膜軸承業(yè)務(wù)的宏觀環(huán)境和產(chǎn)業(yè)環(huán)境進行了分析;其次,在介紹了太原重工發(fā)展歷程的基礎(chǔ)上,對其財務(wù)能力、營銷能力、組織管理能力和生產(chǎn)管理能力進行了分析,并結(jié)合外部環(huán)境中的機會和威脅、太原重工自身的優(yōu)勢和劣勢建立了SWOT矩陣;再次,論文提出了太原重工應(yīng)當選擇的經(jīng)營戰(zhàn)略:在總體戰(zhàn)略層面,太原重工應(yīng)當組建戰(zhàn)略聯(lián)盟,進入新興的國際市場;在競爭戰(zhàn)略層面,太原重工應(yīng)當選擇成本領(lǐng)先戰(zhàn)略和服務(wù)差異化戰(zhàn)略;在職能戰(zhàn)略層面,太原重工應(yīng)當重新進行市場定位、構(gòu)建合理的人力資源計劃、降低融資成本。最后,在戰(zhàn)略實施過程中,太原重工應(yīng)當建立扁平化的組織結(jié)構(gòu)、重塑與國際化經(jīng)營戰(zhàn)略相適應(yīng)的企業(yè)文化。
[Abstract]:Taiyuan heavy Industry, as a large state-owned enterprise, is the first listed company in the heavy machinery industry of our country. It is praised as "the treasure of the country" and "the pioneer of the national economy". The main products of the company are lifting equipment and rolling equipment. Forging equipment, excavating equipment, coke oven equipment, coal chemical equipment, wind power equipment, oil film bearing, gear transmission, railway axle, casting forging, etc. The TZ oil film bearing of Taiyuan heavy Industry is the leading product with independent intellectual property rights, which ends the history of imported rolling mill oil film bearings in China. It is important to promote the balanced development of the world metallurgical industry, although TZ oil film bearings are based on American technology for independent innovation. But this has also facilitated its internationalization. Taiyuan heavy Industries has become the world's largest manufacturer of oil-film bearings since its massive technological transformation in 2000. Its market share in the domestic market has exceeded 80%. With the complex and changeable international economic situation and the domestic economic situation of slowing economic growth, the steel market of our country is gradually weakening. Taiyuan heavy Industries, which is closely linked to the performance of iron and steel enterprises, is also deeply affected. In the domestic market, though there are 154 rolling mill lines in 79 steel mills across the country, oil film bearings are used. But with the gradual overcapacity of domestic steel, investment-led new projects are no longer possible to start construction, this situation is not expected to change in five years; In addition, Morgan, Danieri and Seimak have invested in building factories at home. The new products will have a strong impact on Taiyuan heavy Industries' market share and prices. Although Taiyuan heavy Industries rolling mill oil film bearings can be exported to 15 countries and regions, but in the export process also faces the patent barriers of foreign manufacturers. At present, Taiyuan heavy Industry can only obtain limited oil film bearing spare parts order with the help of middlemen. Firstly, the development status of oil film bearing technology at home and abroad is combed in this paper. And related strategic analysis tools are introduced; Then, the macro environment and industrial environment of oil film bearing business of Taiyuan heavy industry are analyzed by using PEST analysis model and Porter's five-force competition model. Secondly, on the basis of introducing the development course of Taiyuan heavy Industry, it analyzes its financial ability, marketing ability, organization management ability and production management ability, and combines the opportunities and threats in the external environment. The SWOT matrix is established by Taiyuan heavy Industry's own advantages and disadvantages. Thirdly, the paper puts forward the management strategy that Taiyuan heavy Industry should choose: at the overall strategic level, Taiyuan heavy Industry should set up strategic alliance to enter the emerging international market; At the level of competition strategy, Taiyuan heavy Industry should choose cost leading strategy and service differentiation strategy. At the functional strategic level, Taiyuan heavy Industry should re-market positioning, build a reasonable human resources plan, reduce financing costs. Finally, in the implementation of the strategy. Taiyuan heavy Industry should establish a flat organizational structure and reshape the corporate culture suitable to the international management strategy.
【學(xué)位授予單位】：蘭州交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.4

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