本文關(guān)鍵詞：學(xué)生抱怨度視角下高職教育質(zhì)量實(shí)證研究——基于8P服務(wù)營(yíng)銷要素模型　出處：《職教論壇》2017年24期 　論文類型：期刊論文

  更多相關(guān)文章： 抱怨度 高職教育 服務(wù)營(yíng)銷 PS要素模型

【摘要】：教育是一種服務(wù),學(xué)生作為教育主體,其態(tài)度評(píng)價(jià)對(duì)學(xué)校提高教育質(zhì)量有重要參考意義。文章在8ps服務(wù)營(yíng)銷要素模型基礎(chǔ)上,以學(xué)生抱怨度為切入點(diǎn),構(gòu)建以學(xué)生為評(píng)價(jià)主體的高等職業(yè)教育服務(wù)質(zhì)量模型,對(duì)高等職業(yè)教育服務(wù)質(zhì)量的影響因素及影響作用進(jìn)行研究。采用問卷調(diào)查法對(duì)227名學(xué)生展開調(diào)查,運(yùn)用AMOS結(jié)構(gòu)方程模型驗(yàn)證模型和假設(shè),運(yùn)用SPSS進(jìn)行ANOVA方差分析,對(duì)不同性別、學(xué)科、年級(jí)類別下高職教育質(zhì)量影響因素的差異及顯著性進(jìn)一步進(jìn)行分析,依據(jù)數(shù)據(jù)分析結(jié)果,對(duì)高等職業(yè)教育質(zhì)量管理提出下列對(duì)策和建議:建立統(tǒng)一的高職教育服務(wù)質(zhì)量評(píng)價(jià)指標(biāo);健全高職教育服務(wù)質(zhì)量測(cè)評(píng)體系,結(jié)果與過程并重;堅(jiān)持以顧客(學(xué)生)為導(dǎo)向的高職教育服務(wù)質(zhì)量測(cè)評(píng)方法;重視學(xué)生對(duì)高職教育服務(wù)質(zhì)量的抱怨度水平。
[Abstract]:Education is a kind of service, students as the main body of education is of important significance to improve the attitude of evaluation on the quality of school education. Based on the 8Ps elements of service marketing model, the students complained about the degree as the starting point, construction of higher occupation education service quality model with students as the main body of evaluation, to study the factors influencing the service quality of higher occupation education and influence. The investigation on 227 students by questionnaire, using AMOS structural equation model to verify the model and hypothesis, the use of SPSS ANOVA analysis of variance, subjects of different gender, grade, affecting the quality of Higher Vocational Education under the category differences and were further analyzed according to the results of data analysis, put forward the following countermeasures and suggestions on the quality management of Higher Occupation Education: the establishment of service quality evaluation indexes of Higher Vocational Education in Higher Vocational Education and improve the unified service quality measurement; The evaluation system is equal to the result and the process. It adheres to the evaluation method of the service quality of the higher vocational education guided by the customers (students), and attaches importance to the students' complaining degree to the service quality of higher vocational education.

【作者單位】： 天津職業(yè)技術(shù)師范大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：天津職業(yè)技術(shù)師范大學(xué)科研發(fā)展基金資助項(xiàng)目“基于服務(wù)營(yíng)銷理念的高等職業(yè)教育感知質(zhì)量評(píng)價(jià)體系研究”(編號(hào):SK13-12),主持人:郝海
【分類號(hào)】：G717
【正文快照】： 一、前言高等職業(yè)教育肩負(fù)著培養(yǎng)面向生產(chǎn)、建設(shè)、服務(wù)和管理第一線需要的高素質(zhì)技術(shù)技能型人才的重任,在我國(guó)現(xiàn)代化建設(shè)中有著極其重要和特殊的作用�！爸袊�(guó)制造2025”是我國(guó)為緊跟國(guó)際產(chǎn)業(yè)發(fā)展趨勢(shì)的背景下提出的,其目的是實(shí)現(xiàn)中國(guó)由制造大國(guó)向制造強(qiáng)國(guó)的轉(zhuǎn)變,建設(shè)高水平、，

本文編號(hào)：1393751