本文關(guān)鍵詞：試論現(xiàn)代市場(chǎng)營(yíng)銷觀念　出處：《赤峰學(xué)院學(xué)報(bào)(自然科學(xué)版)》2016年01期 　論文類型：期刊論文

  更多相關(guān)文章： 市場(chǎng)營(yíng)銷 觀念 關(guān)系營(yíng)銷 創(chuàng)造需求

【摘要】：在市場(chǎng)營(yíng)銷中,最主要的營(yíng)銷原則就是做到令顧客滿意,保證高質(zhì)量的服務(wù),因此,在現(xiàn)代的市場(chǎng)營(yíng)銷過(guò)程中,應(yīng)該以一種新的營(yíng)銷觀念開(kāi)創(chuàng)市場(chǎng)的發(fā)展,而關(guān)系營(yíng)銷就是本文中重點(diǎn)討論的內(nèi)容,關(guān)系營(yíng)銷強(qiáng)調(diào)了顧客、服務(wù)以及產(chǎn)品之間的關(guān)系,并且進(jìn)一步闡述了其中的重要性,這樣便能夠在今后的發(fā)展中創(chuàng)造更大的社會(huì)價(jià)值,不僅滿足了社會(huì)發(fā)展的需要,同時(shí)還能夠?yàn)樾庐a(chǎn)品的創(chuàng)新提供了有利的保障.希望通過(guò)本文的論述能夠?yàn)槠髽I(yè)提供嶄新的思路,滿足創(chuàng)造性的需求.
[Abstract]:In the marketing, the most important marketing principle is to make the customer satisfied and guarantee the high quality service. Therefore, in the modern marketing process, we should create the market development with a new marketing concept. Relationship marketing is the focus of this paper, relationship marketing emphasizes the relationship between customers, services and products, and further expounds the importance of it. This will be able to create greater social value in the future development, not only to meet the needs of social development. At the same time, it can provide a favorable guarantee for the innovation of new products.
【作者單位】： 華北科技學(xué)院管理學(xué)院;
【分類號(hào)】：F274
【正文快照】： 當(dāng)前時(shí)代的發(fā)展是一個(gè)競(jìng)爭(zhēng)異常激烈的,企業(yè)要想在激烈的競(jìng)爭(zhēng)中獲得主動(dòng)權(quán),就要集中力量搞好產(chǎn)品營(yíng)銷,以一種嶄新的營(yíng)銷觀念創(chuàng)造新的商機(jī).眾所周知,當(dāng)前的市場(chǎng)營(yíng)銷中,競(jìng)爭(zhēng)是使企業(yè)獲得市場(chǎng)主動(dòng)權(quán)的一種最有效的途徑.為了實(shí)現(xiàn)這一目標(biāo),就要以一種全新的營(yíng)銷理念征服市場(chǎng),并且立，

本文編號(hào)：1368303