本文關(guān)鍵詞：洞頭縣海洋旅游開發(fā)研究　出處：《廣西師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 洞頭縣 海島 旅游產(chǎn)品 對(duì)策建議

【摘要】：摘要：“十二五”時(shí)期,洞頭縣的旅游業(yè)以直線上升的速度發(fā)展,對(duì)全縣經(jīng)濟(jì)、社會(huì)的發(fā)展起到了日益突顯的作用。然而,萬事必有拙,洞頭縣旅游業(yè)在不斷提升的過程中也必然有著這樣或那樣的一些制約繼續(xù)發(fā)展的一些瓶頸問題,比如旅游淡旺季節(jié)的更替非常明顯,景區(qū)的總體規(guī)劃落后于實(shí)際的需求,旅游開發(fā)缺少資金投入,旅游產(chǎn)品結(jié)構(gòu)單調(diào),合力促銷氛圍淡薄,旅游從業(yè)人員的綜合素質(zhì)有待提高,旅游資源的開發(fā)多集中在“山、�！钡扔^光資源等等。這些問題的存在制約了洞頭旅游產(chǎn)業(yè)水平的進(jìn)一步提升,在很大程度已經(jīng)成為了必須研究和解決的問題。在旅游可持續(xù)發(fā)展理論等理論的指導(dǎo)下,通過中國知網(wǎng)、百度等數(shù)據(jù)庫大量搜集海洋旅游等文獻(xiàn)資料,對(duì)洞頭縣進(jìn)行旅游現(xiàn)狀等方面的實(shí)地調(diào)研,著重對(duì)洞頭縣海洋旅游產(chǎn)品的一些問題進(jìn)行研究,最終給出自己的改進(jìn)建議和對(duì)策。要突破洞頭縣旅游業(yè)發(fā)展的瓶頸,全面促進(jìn)洞頭縣旅游經(jīng)濟(jì)的發(fā)展,就必須從洞頭的實(shí)際出發(fā),本著“有什么、缺什么,補(bǔ)什么”的原則,充分分析現(xiàn)有資源,深入挖掘潛在有利元素,轉(zhuǎn)變工作思路,改變傳統(tǒng)模式,巧借外圍資源,開拓嶄新途徑。把洞頭旅游做得有海島特色,有洞頭特點(diǎn),有現(xiàn)代旅游的特征,實(shí)現(xiàn)從觀光旅游到休閑旅游的轉(zhuǎn)變。具體的從全面推進(jìn)全域景區(qū)化、大膽研發(fā)淡季旅游產(chǎn)品、產(chǎn)業(yè)融合提升發(fā)展品味、加快基礎(chǔ)設(shè)施建設(shè)步伐、錯(cuò)位營銷等方面入手謀求突破。
[Abstract]:Abstract: in the "12th Five-Year" period, the tourism industry of Dongtou county developed with a straight rise and played an increasingly prominent role in the economic and social development of the county. However, everything will be made, the tourism industry in Dongtou County in the process of continuous improvement will have this or that some constraints continue to develop some bottleneck problems, such as traveling light busy seasons is very obvious, the overall planning area behind the actual demand of tourism development, the lack of funds, the structure of Tourism products monotonous together, the promotion atmosphere is weak, the comprehensive quality of tourism practitioners should be improved, the development of tourism resources are more concentrated in the "mountain, sea and other tourism resources etc.. The existence of these problems restricts the further promotion of the tourism industry level in Dongtou, and has become a problem that must be studied and solved to a great extent. In the theory of tourism sustainable development theory under the guidance of the China HowNet, Baidu database collects a large number of marine tourism literature of Dongtou county tourism status investigation aspect, this paper focused on the study of some problems in Dongtou County marine tourism products, finally gives some suggestions and countermeasures. To break the bottleneck of the development of tourism in Dongtou County, Dongtou county to promote the comprehensive development of tourism economy, we should start from the reality of Dongtou, the spirit of "what is, what is missing, what" principle, the full analysis of existing resources, dig potential beneficial elements, changing ideas, changing the traditional mode, using external resources. Explore new ways. Dongtou tourism has the characteristics of island, the characteristics of Dongtou, the characteristics of modern tourism, and the transformation from sightseeing to leisure tourism. Specifically, we should strive to break through the overall promotion of global scenic spots, research and development of tourism products in the off-season, industrial convergence, upgrading of taste, acceleration of infrastructure construction and dislocation marketing.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F592.7;P74

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