本文關(guān)鍵詞：櫥窗設(shè)計中的色彩應(yīng)用研究　出處：《北京服裝學(xué)院》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 櫥窗設(shè)計 色彩 品牌色彩 地域文化 愛馬仕櫥窗

【摘要】：櫥窗設(shè)計在國內(nèi)外已經(jīng)成為一個重要的行業(yè),對于品牌的銷量起到至關(guān)重要的作用。國內(nèi)與國外在櫥窗設(shè)計方面相比,存在著一定的滯后性。作為“第一視覺”,色彩在櫥窗設(shè)計與展示中舉足輕重,但國內(nèi)的櫥窗設(shè)計,長期缺乏系統(tǒng)性與規(guī)范化的配色方法與研究。美國營銷學(xué)有一個著名的“七秒鐘色彩”理論,強調(diào)了色彩在櫥窗設(shè)計中的先決作用。櫥窗設(shè)計中的色彩應(yīng)用,具有一定的規(guī)律和方法。但如何合理地利用色彩關(guān)系,更好地發(fā)揮櫥窗色彩的作用,目前國內(nèi)外對該領(lǐng)域都缺乏應(yīng)有的研究。本文主要對櫥窗與品牌色彩、櫥窗色彩的搭配規(guī)律、地域文化對櫥窗色彩的影響,以及愛馬仕櫥窗色彩應(yīng)用等做了重點的分析與研究。同時,采用了實例分析和數(shù)據(jù)分析的方法,對國內(nèi)外的優(yōu)秀櫥窗案例的色彩提取和分析,旨在總結(jié)出櫥窗設(shè)計中的色彩應(yīng)用方法,以此指導(dǎo)國內(nèi)櫥窗設(shè)計中的色彩應(yīng)用。
[Abstract]:Window design has become an important industry at home and abroad, and plays a vital role in the sales of brand. Compared with the window design in China and abroad, there is a certain lag. As a "first sight", color plays a decisive role in the design and display of showcase, but the domestic window design lacks systematic and standardized color matching methods and research for a long time. There is a famous "seven second color" theory in American marketing, which emphasizes the role of color in window design. The color application in the window design has certain rules and methods. But how to make use of the relationship of color and play the role of the color of the window better, there is a lack of research in this field at home and abroad. This paper mainly analyzes and studies the collocation of shop windows and brand colors, window colors, the influence of regional culture on window colors, and the application of Hermes window colors. At the same time, the method of case analysis and data analysis is adopted to extract and analyze the color cases of excellent window cases at home and abroad, so as to summarize the color application methods in window design, so as to guide the application of color in domestic window design.
【學(xué)位授予單位】：北京服裝學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J525.2

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