曲阜郵政發(fā)展戰(zhàn)略研究
發(fā)布時間：2019-04-24 06:21
【摘要】：曲阜市郵政局是提供郵政服務的縣級基礎性公用企業(yè),隨著市場經濟的發(fā)展和郵政市場化進程的加快,曲阜郵政面臨著發(fā)展戰(zhàn)略不清晰、業(yè)務結構不合理、營銷體系建設薄弱、人力資源開發(fā)缺乏、管理有待進一步科學嚴細等問題。為實現(xiàn)企業(yè)可持續(xù)發(fā)展,需要增強戰(zhàn)略思維,加強戰(zhàn)略管理,正確把握自身定位。 本文共有七章。第一章為緒論。介紹本論文的選題背景和研究意義、目的和主要內容；第二章為理論綜述。介紹了企業(yè)戰(zhàn)略管理的概念、種類、發(fā)展,以及本文重點涉及到的戰(zhàn)略理論要點,為本文研究提供理論基礎；第三章對曲阜郵政外部環(huán)境進行分析,分析面臨的市場機會和存在的威脅,從中捕捉郵政發(fā)展的切入點和突破口；第四章為曲阜市郵政局內部資源和能力分析,找出內在的優(yōu)勢和問題；第五章在前面分析的基礎上,結合作者管理經驗和相關戰(zhàn)略理論,提出了曲阜郵政發(fā)展的戰(zhàn)略目標和戰(zhàn)略選擇,主要是相關多樣化戰(zhàn)略和差異化戰(zhàn)略；第六章為曲阜郵政的戰(zhàn)略實施,從組織結構、人力資源、業(yè)務創(chuàng)新、企業(yè)文化等方面探討戰(zhàn)略實施的具體措施；第七章為本文的結束語,說明了本文所做的主要工作、結論以及有待進一步解決的問題。 本文的主要研究結論是：曲阜市郵政局應該認真分析外部環(huán)境和內部資源能力,找出優(yōu)勢、機遇和問題。公司層要確定企業(yè)戰(zhàn)略經營領域結構,加強業(yè)務結構調整,將企業(yè)有限的資源有效地分配到合理的產品結構中去。依托企業(yè)網絡優(yōu)勢,充分利用現(xiàn)有資源、產品和渠道,實施相關多樣化戰(zhàn)略,大力發(fā)展新產品、新服務,開發(fā)新的客戶群；業(yè)務層要實施差異化戰(zhàn)略,形成獨特的核心競爭力。要通過專業(yè)化改革、營銷體系建設等一系列科學有效的措施推進戰(zhàn)略實施。
[Abstract]:Qufu Post Office is a basic public enterprise at county level which provides postal service. With the development of market economy and the acceleration of postal marketization, Qufu Post is faced with unclear development strategy, unreasonable business structure and weak marketing system. The lack of human resources development, management needs to be further scientific and careful and other issues. In order to realize the sustainable development of enterprises, it is necessary to strengthen strategic thinking, strengthen strategic management, and correctly grasp their own positioning. There are seven chapters in this paper. The first chapter is the introduction. This paper introduces the background, research significance, purpose and main contents of this paper. Chapter two is a theoretical review. This paper introduces the concept, types and development of enterprise strategic management, as well as the key points of strategic theory involved in this paper, which provides a theoretical basis for the research of this paper. The third chapter analyzes the external environment of Qufu Post, analyzes the market opportunities and existing threats, from which to capture the entry point and breakthrough point of postal development; The fourth chapter analyzes the internal resources and ability of Qufu Post Office, and finds out the internal advantages and problems. The fifth chapter based on the previous analysis, combining the author's management experience and relevant strategic theory, puts forward the strategic objectives and strategic choices of Qufu Postal Development, mainly related diversification strategy and differentiation strategy; The sixth chapter is the strategic implementation of Qufu Post, from the organizational structure, human resources, business innovation, corporate culture and other aspects of strategic implementation of the specific measures; The seventh chapter is the conclusion of this paper, which explains the main work, the conclusion and the problems to be solved. The main research conclusion of this paper is: Qufu Post Bureau should analyze the external environment and internal resources ability, and find out the advantages, opportunities and problems. The company level should determine the structure of the enterprise's strategic management field, strengthen the adjustment of the business structure, and allocate the limited resources of the enterprise to the reasonable product structure effectively. Relying on the advantage of enterprise network, making full use of existing resources, products and channels, implementing relevant diversification strategies, vigorously developing new products, new services, and developing new customer base, the business layer should implement differentiation strategy to form a unique core competitiveness. Through the specialization reform, marketing system construction and a series of scientific and effective measures to promote the implementation of the strategy.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F616
[Abstract]:Qufu Post Office is a basic public enterprise at county level which provides postal service. With the development of market economy and the acceleration of postal marketization, Qufu Post is faced with unclear development strategy, unreasonable business structure and weak marketing system. The lack of human resources development, management needs to be further scientific and careful and other issues. In order to realize the sustainable development of enterprises, it is necessary to strengthen strategic thinking, strengthen strategic management, and correctly grasp their own positioning. There are seven chapters in this paper. The first chapter is the introduction. This paper introduces the background, research significance, purpose and main contents of this paper. Chapter two is a theoretical review. This paper introduces the concept, types and development of enterprise strategic management, as well as the key points of strategic theory involved in this paper, which provides a theoretical basis for the research of this paper. The third chapter analyzes the external environment of Qufu Post, analyzes the market opportunities and existing threats, from which to capture the entry point and breakthrough point of postal development; The fourth chapter analyzes the internal resources and ability of Qufu Post Office, and finds out the internal advantages and problems. The fifth chapter based on the previous analysis, combining the author's management experience and relevant strategic theory, puts forward the strategic objectives and strategic choices of Qufu Postal Development, mainly related diversification strategy and differentiation strategy; The sixth chapter is the strategic implementation of Qufu Post, from the organizational structure, human resources, business innovation, corporate culture and other aspects of strategic implementation of the specific measures; The seventh chapter is the conclusion of this paper, which explains the main work, the conclusion and the problems to be solved. The main research conclusion of this paper is: Qufu Post Bureau should analyze the external environment and internal resources ability, and find out the advantages, opportunities and problems. The company level should determine the structure of the enterprise's strategic management field, strengthen the adjustment of the business structure, and allocate the limited resources of the enterprise to the reasonable product structure effectively. Relying on the advantage of enterprise network, making full use of existing resources, products and channels, implementing relevant diversification strategies, vigorously developing new products, new services, and developing new customer base, the business layer should implement differentiation strategy to form a unique core competitiveness. Through the specialization reform, marketing system construction and a series of scientific and effective measures to promote the implementation of the strategy.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F616
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