【摘要】：正近年來,旅游大數(shù)據(jù)在行業(yè)中可謂炙手可熱,仿佛言不及大數(shù)據(jù),就算不上前沿。人們在沉醉于它的愿景,嘆服于它的魔力之時,其實(shí)每個人心里都在設(shè)問:大數(shù)據(jù)的路該怎么走?大數(shù)據(jù)之夢真的能夠?qū)崿F(xiàn)嗎?一、產(chǎn)業(yè)發(fā)展的理性思考旅游企業(yè)和旅游管理部門對大數(shù)據(jù)的熱盼和渴望,源于對發(fā)展掌控力缺失的憂患。旅游產(chǎn)業(yè)發(fā)展到今天,不論是全域旅游還是大眾旅游,不論是傳統(tǒng)旅游企業(yè)還是新業(yè)態(tài),都不得不面臨這樣一個
[Abstract]:In recent years, tourism big data in the industry can be described as hot, as if the words rather than big data, is not a frontier. People are intoxicated in its vision, admire its magic, in fact, everyone in the heart is asking: big data's road how to go? Can big data's dream come true? First, the rational thinking on the industrial development of tourism enterprises and tourism management departments desire and desire for big data, due to the lack of control over the development of the suffering. With the development of tourism industry today, whether it is global tourism or mass tourism, whether traditional tourism enterprises or new business type, they have to face such a situation.
【作者單位】： 國家旅游局信息中心;
【分類號】：F49;F592

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