【摘要】：企業(yè)文化建設(shè)與企業(yè)的成長和發(fā)展息息相關(guān)，如何在抓好企業(yè)經(jīng)濟效益和運營商改革發(fā)展的同時，堅持以科學(xué)發(fā)展觀統(tǒng)攬全局，全面落實以人為本的思想，通過標準化管理的不斷深入和創(chuàng)新，把企業(yè)文化建設(shè)活動融于生產(chǎn)、經(jīng)營、管理的各個環(huán)節(jié)，充分發(fā)揮企業(yè)文化在管理中的約束功能，推動企業(yè)在經(jīng)營管理、市場營銷、隊伍建設(shè)、優(yōu)質(zhì)服務(wù)等方面的全方位發(fā)展，是值得任何一個企業(yè)不斷探索的重要課題。 本文以中國移動山東公司為背景，從實際出發(fā)論述如何全面落實集團公司企業(yè)文化，如何確保企業(yè)文化與企業(yè)的戰(zhàn)略相適應(yīng)，在集團公司企業(yè)文化延伸的基礎(chǔ)上，基于企業(yè)文化理論分析了山東移動企業(yè)文化現(xiàn)狀，深入探討了山東移動企業(yè)文化建設(shè)的途徑與方法，論述了山東移動企業(yè)文化建設(shè)的具體內(nèi)容，包括價值觀、經(jīng)營理念、遠景、使命、企業(yè)精神、企業(yè)道德等方面的建設(shè)內(nèi)容和企業(yè)文化建設(shè)的原則、層次、策略、方法、過程以及MI、VI、BI和CIS系統(tǒng)的綜合建設(shè)方法，創(chuàng)新性的提出了山東移動企業(yè)文化的員工幸福指數(shù)、企業(yè)文化成熟度評價機制，以及基于PDCA循環(huán)提升與改進企業(yè)文化水平的思路，通過工作實踐、實例探索了全員參與式的企業(yè)文化統(tǒng)一表現(xiàn)，如價值觀、態(tài)度、所掌握的知識、所具有的技能、養(yǎng)成的行為習(xí)慣和工作氛圍等的總體表現(xiàn)和效果。 本文以作者在山東移動公司的實際工作經(jīng)驗為基礎(chǔ)，進行理論研究、探討、提煉、實踐，創(chuàng)新，為山東移動公司建設(shè)富有山東移動特色的企業(yè)文化的內(nèi)容、方法、評價、提升和超越提供明確的思路，，也為中國移動其他兄弟省分移動公司的企業(yè)文化建設(shè)實踐研究提供借鑒。
[Abstract]:The construction of enterprise culture is closely related to the growth and development of enterprises. How to grasp the economic benefits of enterprises and the reform and development of operators at the same time, adhere to the concept of scientific development of the overall situation, fully implement the idea of people-oriented, Through the continuous deepening and innovation of standardized management, the enterprise culture construction activities should be integrated into all aspects of production, management and management, and the restriction function of enterprise culture in management should be fully brought into play, and the enterprises should be promoted in management and marketing. Team building, high-quality service and other aspects of the development, is worth any enterprise to explore an important topic. Based on the background of Shandong Company of China Mobile, this paper discusses how to carry out the corporate culture of the group company in an all-round way, how to ensure that the enterprise culture is suitable for the strategy of the enterprise, and on the basis of the extension of the enterprise culture of the group company. Based on the enterprise culture theory, this paper analyzes the present situation of Shandong mobile enterprise culture, probes into the ways and methods of Shandong mobile enterprise culture construction, and discusses the concrete contents of Shandong mobile enterprise culture construction, including the values, the management idea and the prospect. Mission, enterprise spirit, corporate ethics, and principles, levels, strategies, methods, processes, and integrated construction of MI,VI,BI and CIS systems, Innovatively put forward Shandong mobile enterprise culture employee happiness index, enterprise culture maturity evaluation mechanism, and based on the PDCA cycle to promote and improve the level of enterprise culture, through work practice, An example is given to explore the overall performance and effect of the corporate culture as a whole, such as values, attitudes, knowledge, skills, behavior habits and working atmosphere. Based on the author's practical work experience in Shandong Mobile Company, this paper carries out theoretical research, discussion, refinement, practice and innovation to build the content, method and evaluation of Shandong Mobile Corporation's enterprise culture with characteristics of Shandong Mobile. Promotion and transcendence to provide clear ideas, but also for China Mobile other brothers provincial mobile company's corporate culture construction practice to provide reference.
【學(xué)位授予單位】：西安科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F270;F626

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