【摘要】：隨著信息技術(shù)、計(jì)算機(jī)網(wǎng)絡(luò)的發(fā)展,互聯(lián)網(wǎng)正在成為一個(gè)非常重要的工具,利用互聯(lián)網(wǎng)的計(jì)算機(jī)用戶正在持續(xù)增加,互聯(lián)網(wǎng)貿(mào)易被稱為是最大的電子購(gòu)物貿(mào)易。泰國(guó)鼓勵(lì)中小型企業(yè)廣泛利用電子購(gòu)物網(wǎng)站,拓展貿(mào)易往來(lái)、市場(chǎng)營(yíng)銷。針對(duì)泰國(guó)電子購(gòu)物網(wǎng)站的狀況,建立一個(gè)購(gòu)物網(wǎng)站的評(píng)價(jià)模型,對(duì)泰國(guó)的10個(gè)購(gòu)物網(wǎng)站進(jìn)行了綜合評(píng)價(jià)。 本文的主要工作： (1)本文在閱讀參考相關(guān)文獻(xiàn)的基礎(chǔ)上以及作者自身的網(wǎng)購(gòu)經(jīng)驗(yàn),從8個(gè)層面,即信息層面、商品層面、安全層面、技術(shù)層面、服務(wù)層面、體驗(yàn)層面、經(jīng)濟(jì)層面和情感層面,并進(jìn)一步將8個(gè)一級(jí)指標(biāo)拓展為24個(gè)二級(jí)指標(biāo)。 (2)設(shè)計(jì)了兩種類型問卷調(diào)查,調(diào)查主要分成兩份問卷；①專家問卷調(diào)查；選取泰國(guó)最受歡迎的10個(gè)購(gòu)物網(wǎng)站作為被評(píng)價(jià)對(duì)象,每個(gè)網(wǎng)站需確定每層評(píng)價(jià)指標(biāo)的序關(guān)系,即根據(jù)重要性程度對(duì)評(píng)價(jià)指標(biāo)進(jìn)行排序。②消費(fèi)者問卷調(diào)查。 (3)運(yùn)用序關(guān)系分析法確定評(píng)價(jià)指標(biāo)權(quán)重,根據(jù)調(diào)查所得到的評(píng)價(jià)指標(biāo)數(shù)據(jù)對(duì)10個(gè)購(gòu)物網(wǎng)站進(jìn)行了綜合評(píng)價(jià)。在此基礎(chǔ)上,提出了一些措施或者建議。首先,有助于泰國(guó)購(gòu)物網(wǎng)站創(chuàng)建者把握購(gòu)物網(wǎng)站的整體性能及運(yùn)營(yíng)狀況,以便創(chuàng)建出更吸引顧客的購(gòu)物網(wǎng)站。其次,為電子購(gòu)物網(wǎng)站新模式的建立提供了一定的參考意見。最后對(duì)于網(wǎng)絡(luò)監(jiān)管部門來(lái)說,對(duì)于其制定相應(yīng)的行業(yè)標(biāo)準(zhǔn)和規(guī)范來(lái)引導(dǎo)電子購(gòu)物的發(fā)展也具有重要的借鑒價(jià)值。
[Abstract]:With the development of information technology and computer network, the Internet is becoming a very important tool. Thailand encourages small-and-medium-sized enterprises to make extensive use of e-shopping websites to expand trade and marketing. According to the situation of Thailand electronic shopping website, a shopping website evaluation model is established, and 10 shopping websites in Thailand are comprehensively evaluated. The main work of this paper is as follows: (1) on the basis of reading the relevant literature and the author's own experience of online shopping, this paper is divided into eight levels, that is, information level, commodity level, security level, technology level, service level, and so on. Experience level, economic level and emotional level, and further expand the 8 primary indicators into 24 secondary indicators. (2) designed two types of questionnaires, the survey is divided into two questionnaires, 1 expert questionnaire survey; Ten most popular shopping websites in Thailand were selected as the objects of evaluation. Each site should determine the order of each evaluation index. That is, according to the importance of the ranking of evaluation indicators. 2 consumer questionnaires. (3) the use of order relationship analysis method to determine the weight of evaluation indicators, According to the evaluation index data obtained from the survey, 10 shopping websites were comprehensively evaluated. On this basis, put forward some measures or suggestions. First of all, it helps the Thai shopping website creator to grasp the overall performance and operation of the shopping site, in order to create a more attractive shopping site. Secondly, it provides some reference for the establishment of new mode of e-shopping website. Finally, for the network supervision department, it has important reference value to establish the corresponding industry standards and norms to guide the development of electronic shopping.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F49;F713.36;F224

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本文編號(hào)：2286038