游戲型虛擬現(xiàn)實體驗館商業(yè)計劃書
發(fā)布時間：2018-10-04 20:13
【摘要】：隨著科學的發(fā)展,虛擬現(xiàn)實技術日趨成熟,2016年國內(nèi)外各大廠商紛紛推出了自己的虛擬現(xiàn)實設備。同時,人們對于數(shù)字娛樂的質(zhì)量和內(nèi)容要求越來越高,傳統(tǒng)的電視,電影和電子游戲已逐漸不能滿足人們近乎無限增長的娛樂需求。本文通過調(diào)查分析,將目標客戶定位為:18-35歲的年輕人,有一定經(jīng)濟來源,對于新鮮事物接受度高,對娛樂有較高要求的一群人。在經(jīng)過實地走訪和問卷調(diào)查后,針對這部分年輕人的需求,提出了本虛擬現(xiàn)實體驗館服務項目的定位內(nèi)容:為客戶提供高水準的虛擬現(xiàn)實娛樂體驗,兼顧聚會社交功能。基于對人口年齡構成的分析和對當?shù)鼐用裆盍晳T的了解程度,本項目擬選擇寶山區(qū)上海大學附近地塊作為項目出發(fā)點。目標區(qū)域的市場規(guī)模預計如下:至2015年末,全區(qū)戶籍人口948019人,比上年增加11976人。按年齡段分,18歲以下占11.5%,18-35歲占19.5%,35-60歲占39.1%,60歲以上占29.9%。據(jù)上海市統(tǒng)計局反饋,2015年末寶山區(qū)常住人口202.29萬人,其中外來常住人口84.57萬人。根據(jù)上海大學官網(wǎng)學校簡介(2016版)提供的信息,上海大學寶山校區(qū)學�，F(xiàn)有研究生12051人,全日制本科生22799人,成人教育學生18684人。本項目的運營計劃應該專注專業(yè)、靈活和服務全面。具體到經(jīng)營計劃,重點如下:在和競爭對手的比較中,要專注年輕人群體,專注于提供最新潮的VR體驗。在經(jīng)營上,通過學校和周邊社區(qū)的口碑進行推廣。在服務上,遵循質(zhì)量至上的原則。在內(nèi)容上,力求提供國際上最全最新的內(nèi)容,做到第一時間更新,并且在服務上力求客戶滿意。在財務上,盡量降低初期資金投入,穩(wěn)健扎實地推進虛擬現(xiàn)實體驗館在上海的發(fā)展。基于上述分析,對于虛擬現(xiàn)實體驗館項目進行了財務數(shù)據(jù)預測分析,初期投資預計為151萬人民幣。由于前期投入較大,項目在前6個月會出現(xiàn)虧損。但隨著業(yè)務量的逐漸增加,項目從半年后開始盈利,預計項目5年凈現(xiàn)值為20306960,證明了虛擬現(xiàn)實體驗館項目的可行性。
[Abstract]:With the development of science, virtual reality technology is becoming more and more mature. In 2016, many domestic and foreign manufacturers have launched their own virtual reality devices. At the same time, people demand more and more high quality and content of digital entertainment. Traditional TV, film and video games have been unable to meet people's almost unlimited entertainment demand. Based on the investigation and analysis, this paper points out that the target customer is a group of young people with a certain financial source, a high acceptance of new things and a high requirement for entertainment. After field visit and questionnaire survey, this paper puts forward the orientation content of the virtual reality experience library service project: to provide the high standard virtual reality entertainment experience for the customer, and to take into account the social function of the party according to the demand of this part of young people. Based on the analysis of the age composition of the population and the understanding of the living habits of the local residents, this project intends to select the plot near Shanghai University in Baoshan District as the starting point of the project. The market size of the target region is expected to be as follows: by the end of 2015, the region had 948019 registered residents, an increase of 11976 over the previous year. According to the age group, 11.5% were under 18 years of age, 19.535 years old, 19.535 years old, 35-60 years old, 39.1 years old and over 60 years old accounted for 29.995%. According to feedback from the Shanghai Bureau of Statistics, Baoshan District had a permanent population of 2.0229 million at the end of 2015, of which 845700 lived outside. According to the information provided by Shanghai University official website School profile (2016 Edition), there are 12051 graduate students, 22799 full-time undergraduates and 18684 adult education students in Baoshan Campus of Shanghai University. The business plan of this project should be professional, flexible and comprehensive. When it comes to business planning, focus on young people in comparison with competitors and focus on providing the latest VR experience. In the management, through the school and the surrounding community word of mouth carries on the promotion. In service, follow the principle of quality first. In content, strive to provide the most up-to-date international content, so that the first time to update, and in the service to customer satisfaction. In financial terms, try to reduce the initial investment, steady and solid to promote the virtual reality experience in Shanghai. Based on the above analysis, the financial data of the virtual reality museum project is predicted and the initial investment is expected to be 1.51 million RMB. As a result of the large investment, the project in the first 6 months will appear a loss. However, with the increase of business volume, the project began to profit from half a year later, and the project's 5-year net present value is estimated to be 20306960, which proves the feasibility of the virtual reality experience museum project.
【學位授予單位】：東華大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F49
本文編號：2251726
[Abstract]:With the development of science, virtual reality technology is becoming more and more mature. In 2016, many domestic and foreign manufacturers have launched their own virtual reality devices. At the same time, people demand more and more high quality and content of digital entertainment. Traditional TV, film and video games have been unable to meet people's almost unlimited entertainment demand. Based on the investigation and analysis, this paper points out that the target customer is a group of young people with a certain financial source, a high acceptance of new things and a high requirement for entertainment. After field visit and questionnaire survey, this paper puts forward the orientation content of the virtual reality experience library service project: to provide the high standard virtual reality entertainment experience for the customer, and to take into account the social function of the party according to the demand of this part of young people. Based on the analysis of the age composition of the population and the understanding of the living habits of the local residents, this project intends to select the plot near Shanghai University in Baoshan District as the starting point of the project. The market size of the target region is expected to be as follows: by the end of 2015, the region had 948019 registered residents, an increase of 11976 over the previous year. According to the age group, 11.5% were under 18 years of age, 19.535 years old, 19.535 years old, 35-60 years old, 39.1 years old and over 60 years old accounted for 29.995%. According to feedback from the Shanghai Bureau of Statistics, Baoshan District had a permanent population of 2.0229 million at the end of 2015, of which 845700 lived outside. According to the information provided by Shanghai University official website School profile (2016 Edition), there are 12051 graduate students, 22799 full-time undergraduates and 18684 adult education students in Baoshan Campus of Shanghai University. The business plan of this project should be professional, flexible and comprehensive. When it comes to business planning, focus on young people in comparison with competitors and focus on providing the latest VR experience. In the management, through the school and the surrounding community word of mouth carries on the promotion. In service, follow the principle of quality first. In content, strive to provide the most up-to-date international content, so that the first time to update, and in the service to customer satisfaction. In financial terms, try to reduce the initial investment, steady and solid to promote the virtual reality experience in Shanghai. Based on the above analysis, the financial data of the virtual reality museum project is predicted and the initial investment is expected to be 1.51 million RMB. As a result of the large investment, the project in the first 6 months will appear a loss. However, with the increase of business volume, the project began to profit from half a year later, and the project's 5-year net present value is estimated to be 20306960, which proves the feasibility of the virtual reality experience museum project.
【學位授予單位】：東華大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F49
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