本文選題：江西電信 + 高校　； 參考：《南昌大學(xué)》2013年碩士論文

【摘要】：高校電信市場以其用戶聚集、用戶個性突出鮮明,市場容量大,市場培育度高,成長潛力大,已經(jīng)成為中國電信、中國移動及中國聯(lián)通三大運營商歷來的兵家必爭之地。面對如此競爭激烈的市場,各個運營商高校營銷渠道市場深度和廣度就成了關(guān)鍵。 本文以江西電信高校市場營銷渠道為研究對象,首先針對高校市場營銷渠道風(fēng)險管理的研究背景及意義,參照國內(nèi)外風(fēng)險管理的相關(guān)文獻、理論、資料進行研究。在此基礎(chǔ)上針對江西電信開拓高校市場營銷渠道項目風(fēng)險識別和分析,提出江西電信開拓高校市場營銷渠道項目風(fēng)險管理的措施和方法,特別針對江西電信××高校的渠道項目風(fēng)險前沿、熱點、難點問題具體分析,提出解決電信高校渠道項目風(fēng)險管理的解決辦法。 目前國內(nèi)針對中國電信高校市場營銷渠道項目的風(fēng)險管理研究課題較少,在文中更多的是提供了目前江西電信XX高校市場營銷渠道項目風(fēng)險管理的一些具體事例及現(xiàn)狀,希望對省內(nèi)電信運營商高校市場營銷渠道項目風(fēng)險管理提供一定的參考。
[Abstract]:The college telecommunication market has become the military player of China Telecom, China Mobile and China Unicom because of its customers' agglomeration, outstanding user personality, large market capacity, high market cultivation degree and great growth potential. In the face of such a competitive market, the depth and breadth of the marketing channel of each operator has become the key. This paper takes the marketing channel of Jiangxi Telecom University as the research object. Firstly, according to the research background and significance of marketing channel risk management in colleges and universities, referring to the related literature, theory and data of risk management at home and abroad. On this basis, aiming at the risk identification and analysis of the marketing channel project of Jiangxi Telecom, the measures and methods of risk management of Jiangxi Telecom marketing channel project are put forward. Especially aiming at the risk frontier, hot spots and difficult problems of the channel projects of Jiangxi Telecom 脳 脳 Colleges and Universities, This paper puts forward a solution to the risk management of the channel project in telecom colleges and universities. At present, there are few research topics on risk management for the marketing channel project in China's telecom colleges and universities. In this paper, it provides some concrete examples and current situation of risk management of marketing channel project of Jiangxi Telecom XX University, hoping to provide some reference for the risk management of marketing channel project of telecom operators in the province.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F626;F274

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本文編號：2009510