發(fā)布時(shí)間：2018-06-08 16:43

  本文選題：比特產(chǎn)品 + 交換價(jià)值��； 參考：《北京郵電大學(xué)》2013年博士論文

【摘要】：比特產(chǎn)品作為承載信息資源的虛擬產(chǎn)品,是以比特或比特流形式存在的信息產(chǎn)品,具有邊際成本幾乎為零的特殊成本結(jié)構(gòu),這個(gè)特點(diǎn)使一些經(jīng)典經(jīng)濟(jì)學(xué)理論失效。雖然生產(chǎn)比特產(chǎn)品復(fù)制品的勞動(dòng)時(shí)間幾乎為零,但是其具備與元產(chǎn)品相同的使用價(jià)值,因此在市場(chǎng)上可以獲得一定的交換價(jià)值量,這使人們對(duì)比特產(chǎn)品交換價(jià)值的基礎(chǔ)是否仍然是人類一般勞動(dòng)產(chǎn)生了疑問(wèn)；同時(shí),網(wǎng)絡(luò)外部性的存在使得比特產(chǎn)品的價(jià)值量不再像物質(zhì)產(chǎn)品那樣由生產(chǎn)過(guò)程完全決定,而是受到產(chǎn)品的交換和消費(fèi)過(guò)程影響。 傳統(tǒng)交換價(jià)值理論的失效,使得比特產(chǎn)品在市場(chǎng)上交換時(shí)的價(jià)值評(píng)估和定價(jià)策略逐漸缺乏理論依據(jù)。從生產(chǎn)者角度看,由于創(chuàng)造生產(chǎn)比特產(chǎn)品付出了一定的成本,所以希望通過(guò)交換比特產(chǎn)品獲得一定量的交換價(jià)值以保證資本的回收和盈利；而從消費(fèi)者角度看,既然再生產(chǎn)一份復(fù)制品的成本幾乎為零,那是否應(yīng)該免費(fèi)提供給用戶使用,制定的產(chǎn)品價(jià)格是否合理便成為了疑問(wèn)。這些疑問(wèn)使現(xiàn)實(shí)中生產(chǎn)者在制定價(jià)格時(shí)面臨兩難,一方面,較能保證資本回收的價(jià)格也許會(huì)降低用戶接受度,妨礙市場(chǎng)拓展使產(chǎn)品夭折；另一方面,較低甚至免費(fèi)的產(chǎn)品價(jià)格或許能迅速擴(kuò)大市場(chǎng),但是不能保證成本回收。對(duì)比特產(chǎn)品價(jià)值交換機(jī)制、交換價(jià)值的本質(zhì)以及實(shí)現(xiàn)方式認(rèn)識(shí)不清,是比特產(chǎn)品市場(chǎng)的盈利模式建立困難的根源。因此許多生產(chǎn)者將比特產(chǎn)品的盈利點(diǎn)放在了產(chǎn)品推廣后期,比特產(chǎn)品的交換價(jià)值鏈發(fā)生了延長(zhǎng)。于是前期通過(guò)低價(jià)或免費(fèi)所積累的無(wú)形資源價(jià)值體現(xiàn)在哪里,如何在未來(lái)實(shí)現(xiàn)期望收益——貨幣形式的交換價(jià)值,成為了需要關(guān)注的研究點(diǎn)。此外,比特產(chǎn)品市場(chǎng)上出現(xiàn)了不以盈利為目的的交換行為,使得人們開(kāi)始重新審視“價(jià)值”一詞的含義,思考人們通過(guò)這些交換所獲得的交換價(jià)值如何體現(xiàn)�；谶@些新現(xiàn)象和新矛盾,在比特產(chǎn)品市場(chǎng)上出現(xiàn)了哪些產(chǎn)品交換形式?不同交換形式下比特產(chǎn)品的價(jià)值交換過(guò)程和交換價(jià)值的本質(zhì)是什么,是否與物質(zhì)產(chǎn)品有質(zhì)上的不同?交換價(jià)值如何實(shí)現(xiàn),與物質(zhì)產(chǎn)品相比出現(xiàn)了哪些新特征?這些疑問(wèn),引發(fā)我們?nèi)ニ伎?也是本研究將要探討的內(nèi)容。 目前經(jīng)濟(jì)學(xué)對(duì)各種交換行為的研究一般都基于物質(zhì)產(chǎn)品的特性來(lái)分析,這是工業(yè)時(shí)代人們進(jìn)行交換的對(duì)象大部分是物質(zhì)產(chǎn)品造成的。為了突出研究對(duì)象比特化的存在形式,同時(shí)和現(xiàn)有的經(jīng)濟(jì)學(xué)理論相區(qū)別,有學(xué)者提出了“比特經(jīng)濟(jì)學(xué)”,將比特產(chǎn)品從狹義上定義為以比特或比特流形式存在的信息產(chǎn)品。本文在對(duì)商品交換、社會(huì)交換、禮品交換和知識(shí)共享等各類交換形式的交換對(duì)象、交換原則和交換目的進(jìn)行對(duì)比總結(jié)后,肯定了這些已有理論對(duì)研究比特產(chǎn)品交換價(jià)值的借鑒意義。在比特產(chǎn)品交換價(jià)值概念和經(jīng)驗(yàn)性研究方面,有學(xué)者初步探討了信息產(chǎn)品的交換價(jià)值,認(rèn)為信息產(chǎn)品的交換價(jià)值是對(duì)客觀使用價(jià)值的評(píng)價(jià)。而一些學(xué)者的經(jīng)驗(yàn)性工作有助于人們找出評(píng)價(jià)比特產(chǎn)品價(jià)值的客觀標(biāo)準(zhǔn),進(jìn)而確定產(chǎn)品的交換價(jià)值。但是以上研究并沒(méi)有結(jié)合價(jià)值的本質(zhì)來(lái)系統(tǒng)地研究比特產(chǎn)品的交換價(jià)值概念及其本質(zhì)。 在比特產(chǎn)品價(jià)值交換過(guò)程的已有研究中,關(guān)于比特產(chǎn)品以盈利為目的的交換方面,學(xué)者們的研究主要集中在信息產(chǎn)品的版權(quán)交易上,揭示了信息產(chǎn)品的版權(quán)交易模式和版權(quán)交易規(guī)則,并重點(diǎn)討論了如何降低版權(quán)交易成本的問(wèn)題。但是這些研究中對(duì)價(jià)值的討論僅局限于交易前的版權(quán)價(jià)值評(píng)估,對(duì)交易中的價(jià)值交換機(jī)制和交換所能換回的交換價(jià)值本質(zhì)及其實(shí)現(xiàn)方式研究較少；而面對(duì)各類比特產(chǎn)品在市場(chǎng)上大多以較低甚至免費(fèi)的價(jià)格來(lái)實(shí)現(xiàn)交換的現(xiàn)象,一些學(xué)者探討了通過(guò)哪些方式積累交易機(jī)會(huì)來(lái)實(shí)現(xiàn)產(chǎn)品在未來(lái)的總體收益。但是關(guān)注的重點(diǎn)集中在了定價(jià)策略方面,未能幫助產(chǎn)品提供者從價(jià)值積累和價(jià)值轉(zhuǎn)化的高度正確認(rèn)識(shí)比特產(chǎn)品低價(jià)甚至免費(fèi)交易的現(xiàn)實(shí)背后存在延長(zhǎng)的交換價(jià)值鏈；同時(shí),由于缺乏對(duì)這種延長(zhǎng)的交換價(jià)值鏈中交換價(jià)值的實(shí)現(xiàn)機(jī)制及其影響因素的研究,不利于指導(dǎo)產(chǎn)品提供者建立合適的盈利模式推廣比特產(chǎn)品,以實(shí)現(xiàn)成本回收和盈利的目標(biāo)。 而關(guān)于比特產(chǎn)品不以盈利為目的的交換方面,許多研究都探討了網(wǎng)絡(luò)社區(qū)成員進(jìn)行這類交換的目的,但是大多數(shù)研究所分析出的交換目的如自我效能、歸屬感等,都是成員自己的一些主觀感受,沒(méi)有更深入地去思考成員之前是通過(guò)獲得哪些非貨幣形式的交換價(jià)值來(lái)實(shí)現(xiàn)這些感受的,因此不利于網(wǎng)絡(luò)社區(qū)經(jīng)營(yíng)者根據(jù)社區(qū)用戶不同的交換需求采取有區(qū)別性的報(bào)酬強(qiáng)化機(jī)制激勵(lì)用戶繼續(xù)進(jìn)行這類交換,促進(jìn)網(wǎng)絡(luò)社區(qū)中比特產(chǎn)品的創(chuàng)造和共享。同時(shí),研究者們大多只建立了概念模型從質(zhì)上去分析討論這些交換目的,沒(méi)有進(jìn)行量化,從而不利于指導(dǎo)網(wǎng)絡(luò)社區(qū)經(jīng)營(yíng)者們采集關(guān)于價(jià)值的相關(guān)數(shù)據(jù)進(jìn)行跟蹤和觀察。 以上的現(xiàn)實(shí)背景和已有的理論研究現(xiàn)狀使本文的研究工作具有了相當(dāng)?shù)闹匾院捅匾浴榱嗽诶碚撋辖沂静煌粨Q形式下比特產(chǎn)品的交換條件和交換價(jià)值的本質(zhì),完善現(xiàn)有交換價(jià)值理論和比特經(jīng)濟(jì)學(xué)的微觀理論體系；同時(shí)在現(xiàn)實(shí)中幫助比特產(chǎn)品市場(chǎng)的參與者分類深入認(rèn)識(shí)比特產(chǎn)品交換價(jià)值的實(shí)現(xiàn)方式,為有效管理交易市場(chǎng)和制定價(jià)格策略提供基礎(chǔ),基于目前比特產(chǎn)品交換價(jià)值的研究成果和不足,本文先是從狹義和廣義的角度介紹了比特產(chǎn)品的概念,接著探討了傳統(tǒng)交換價(jià)值概念的范疇,指出其在解釋比特產(chǎn)品的交換價(jià)值時(shí)存在一定的局限性,從而將比特產(chǎn)品的交換價(jià)值研究范疇從商品交換領(lǐng)域回歸到了產(chǎn)品交換領(lǐng)域。接著根據(jù)比特產(chǎn)品交換時(shí)是否以盈利為目的,將比特產(chǎn)品的交換形式分為盈利性交換和非盈利性交換。然后分別辯證地分析了比特產(chǎn)品盈利性交換和非盈利性交換兩種交換形式下的價(jià)值交換機(jī)制、交換價(jià)值的本質(zhì)和交換價(jià)值的實(shí)現(xiàn)機(jī)制。研究?jī)?nèi)容和結(jié)論如下： (1)比特產(chǎn)品盈利性交換的交換價(jià)值研究。首先,從比特產(chǎn)品進(jìn)行盈利性交換的版權(quán)價(jià)值結(jié)構(gòu)、交換的條件出發(fā)分析其價(jià)值交換機(jī)制；然后,對(duì)比特產(chǎn)品盈利性交換的交換價(jià)值進(jìn)行質(zhì)的描述,在此基礎(chǔ)上分別探討了單次交換價(jià)值量和長(zhǎng)期平均交換價(jià)值量中表現(xiàn)出的比特產(chǎn)品的價(jià)值結(jié)構(gòu),同時(shí)分析了研究比特產(chǎn)品長(zhǎng)期平均交換價(jià)值量的必要性；接著,為了能從價(jià)值積累和價(jià)值轉(zhuǎn)化的高度正確認(rèn)識(shí)比特產(chǎn)品低價(jià)甚至免費(fèi)交易的市場(chǎng)現(xiàn)象,揭示了比特產(chǎn)品延長(zhǎng)的交換價(jià)值鏈中出現(xiàn)機(jī)會(huì)價(jià)值這種代表未來(lái)交換機(jī)會(huì)的中間交換物；然后構(gòu)建數(shù)學(xué)模型重點(diǎn)研究了機(jī)會(huì)價(jià)值主要通過(guò)哪些方式轉(zhuǎn)化為貨幣形式的交換價(jià)值,分析轉(zhuǎn)化過(guò)程中的影響因素。 通過(guò)研究本文認(rèn)為,比特產(chǎn)品盈利性交換的交換可能產(chǎn)生區(qū)為供方的成本曲線與需方的效用價(jià)值曲線圍成的區(qū)域；與物質(zhì)產(chǎn)品的交換可能產(chǎn)生區(qū)相比,由于比特產(chǎn)品的交換底限可以為產(chǎn)品的平均成本線或邊際成本線,可能交換區(qū)域發(fā)生了橫向和縱向的拓展。比特產(chǎn)品盈利性交換的交換價(jià)值本質(zhì)是各部門應(yīng)分得的社會(huì)有用勞動(dòng),作為商品進(jìn)行盈利性交換的比特產(chǎn)品與傳統(tǒng)物質(zhì)產(chǎn)品的交換價(jià)值在質(zhì)上并無(wú)本質(zhì)區(qū)別。比特產(chǎn)品的版權(quán)價(jià)值結(jié)構(gòu)是比特產(chǎn)品進(jìn)行盈利性交換的基礎(chǔ),版權(quán)價(jià)值結(jié)構(gòu)出現(xiàn)的根本原因是比特產(chǎn)品生產(chǎn)過(guò)程所投入的創(chuàng)新勞動(dòng)具有特殊性,而比特產(chǎn)品成本結(jié)構(gòu)的特殊性是版權(quán)價(jià)值結(jié)構(gòu)能夠出現(xiàn)的條件。增加產(chǎn)品供給量所獲得的交換價(jià)值總和共同構(gòu)成了創(chuàng)造第一份比特產(chǎn)品的創(chuàng)新勞動(dòng)價(jià)值,因此研究比特產(chǎn)品的長(zhǎng)期平均交換價(jià)值量有必要性。比特產(chǎn)品盈利性交換的交換價(jià)值鏈發(fā)生了延長(zhǎng),其中積累的機(jī)會(huì)價(jià)值主要可以通過(guò)優(yōu)質(zhì)用戶的培養(yǎng)、直接網(wǎng)絡(luò)外部性和交叉網(wǎng)絡(luò)外部性幾個(gè)方面轉(zhuǎn)化為貨幣形式的交換價(jià)值。這使得盈利性交換的區(qū)域以比特產(chǎn)品的邊際成本曲線作為交換底限成為可能,也是市場(chǎng)上出現(xiàn)了大量長(zhǎng)期低價(jià)甚至免費(fèi)比特產(chǎn)品的原因。相比在單次交換中比特產(chǎn)品的價(jià)值全部轉(zhuǎn)化為貨幣形式的交換價(jià)值,這種先積累機(jī)會(huì)價(jià)值的方式有可能會(huì)增大最終產(chǎn)品能夠換回的貨幣形式的交換價(jià)值量。因此對(duì)于比特產(chǎn)品而言,創(chuàng)新勞動(dòng)最終能夠形成多大的社會(huì)有用勞動(dòng)價(jià)值,受到產(chǎn)品在市場(chǎng)上交換被用戶使用和消費(fèi)情況的影響。 (2)比特產(chǎn)品非盈利性交換的交換價(jià)值研究。首先,在分析了比特產(chǎn)品進(jìn)行非盈利性交換行為所涉及的對(duì)象、交換行為的流程和表現(xiàn)方式之后,探討了比特產(chǎn)品非盈利性交換的價(jià)值交換機(jī)制,主要從交換產(chǎn)生的條件和基于傳播模式的價(jià)值反饋機(jī)制兩方面展開(kāi)分析；然后,對(duì)比特產(chǎn)品非盈利性交換的交換價(jià)值進(jìn)行質(zhì)的描述和構(gòu)成分析,并建立多維測(cè)度模型有效衡量交換價(jià)值；接著,為了具體研究交換價(jià)值的不同維度如何滿足人們的高層次心理需求,同時(shí)驗(yàn)證對(duì)交換價(jià)值的構(gòu)成維度劃分是否科學(xué),分析建立了個(gè)人時(shí)間價(jià)值實(shí)現(xiàn)機(jī)制的實(shí)證模型；最后,為了研究網(wǎng)絡(luò)社區(qū)成員在進(jìn)行比特產(chǎn)品非盈利性交換過(guò)程中影響交換價(jià)值實(shí)現(xiàn)的因素及其作用,基于交換價(jià)值的測(cè)度分析構(gòu)建了比特產(chǎn)品非盈利性交換機(jī)制模型。 通過(guò)研究本文認(rèn)為,比特產(chǎn)品非盈利性交換時(shí)基于互惠原則和彼此的信任,雙方通常不作討價(jià)還價(jià),交換會(huì)產(chǎn)生人與人之間的義務(wù)感、感激和信任之情；交換中的比值并不固定,獲取的回報(bào)以結(jié)果預(yù)期為基礎(chǔ),只要交換雙方滿意就行,不需要統(tǒng)一的社會(huì)標(biāo)準(zhǔn)。比特產(chǎn)品非盈利性交換的交換價(jià)值可以用個(gè)人時(shí)間價(jià)值來(lái)衡量,以個(gè)人有用勞動(dòng)為基礎(chǔ),體現(xiàn)了創(chuàng)造生產(chǎn)比特產(chǎn)品所付出的個(gè)人自由勞動(dòng)的個(gè)人有用性,因此與傳統(tǒng)商品交換中的交換價(jià)值在質(zhì)上有本質(zhì)區(qū)別。比特產(chǎn)品非盈利性交換的交換價(jià)值測(cè)度可以劃分為關(guān)系嵌入性維度、結(jié)構(gòu)嵌入性維度和認(rèn)知嵌入性維度；個(gè)人時(shí)間價(jià)值的實(shí)現(xiàn)過(guò)程就是通過(guò)交換價(jià)值的各個(gè)維度來(lái)滿足人們不同的高層次心理需求。比特產(chǎn)品非盈利性交換的交換價(jià)值實(shí)現(xiàn)受到交換過(guò)程中多種因素的影響,包括原創(chuàng)者因素、消費(fèi)者因素和產(chǎn)品因素。 本研究的創(chuàng)新之處表現(xiàn)在： 第一,揭示了比特產(chǎn)品在市場(chǎng)上的交換形式中出現(xiàn)了不以盈利為目的的非盈利性交換形式,從而將比特產(chǎn)品交換價(jià)值的研究范疇從商品交換領(lǐng)域回歸到了產(chǎn)品交換領(lǐng)域。 第二,系統(tǒng)分析了比特產(chǎn)品盈利性交換和非盈利性交換形式下的價(jià)值交換機(jī)制和交換價(jià)值的本質(zhì),并與傳統(tǒng)交換價(jià)值概念作對(duì)比,揭示了不同交換形式下比特產(chǎn)品的價(jià)值基礎(chǔ)。 第三,在比特產(chǎn)品盈利性交換的交換價(jià)值實(shí)現(xiàn)方面,揭示了延長(zhǎng)的交換價(jià)值鏈中存在機(jī)會(huì)價(jià)值,并建立模型探討了機(jī)會(huì)價(jià)值如何轉(zhuǎn)化為貨幣形式的交換價(jià)值。從而解釋了市場(chǎng)上中出現(xiàn)大量低價(jià)甚至免費(fèi)比特產(chǎn)品的根本原因和基本條件,指導(dǎo)產(chǎn)品提供者建立合適的盈利模式推廣比特產(chǎn)品來(lái)回收開(kāi)發(fā)創(chuàng)造的成本并盈利。 第四,借鑒社會(huì)資本理論和復(fù)雜網(wǎng)絡(luò)理論建立多維度測(cè)度模型有效衡量比特產(chǎn)品非盈利性交換的交換價(jià)值,基于此研究了交換價(jià)值的各個(gè)維度如何滿足人們高層次心理需求,以及交換價(jià)值實(shí)現(xiàn)過(guò)程中的影響因素作用。從而指導(dǎo)網(wǎng)絡(luò)社區(qū)經(jīng)營(yíng)者根據(jù)社區(qū)用戶不同的心理需求采用強(qiáng)化機(jī)制來(lái)激勵(lì)比特產(chǎn)品的生產(chǎn)者,有的放矢地采取措施加強(qiáng)成員進(jìn)行比特產(chǎn)品創(chuàng)造和非盈利性交換的積極性,促進(jìn)網(wǎng)絡(luò)社區(qū)互動(dòng)關(guān)系的運(yùn)作和創(chuàng)新發(fā)展。
[Abstract]:As a virtual product carrying information resource , bit product is a kind of information product in the form of bit or bit stream . It has the special cost structure with marginal cost almost zero , which makes some classical economics theories fail . Although the labor time of producing bit product replica is almost zero , it has the same use value as meta - product , so it has the same value of exchange value as meta - product , which makes it possible to get a certain amount of exchange value in the market .
At the same time , the existence of network Externalities makes the value of the bit product no longer completely decided by the production process like the material product , but is influenced by the exchange and consumption process of the product .

The failure of traditional exchange value theory makes the value evaluation and pricing strategy of bit product exchange in the market gradually lack theoretical basis . From the point of view of producer , because of the cost of creating production bit product , it is hoped that the exchange value will be obtained by exchanging bit product to ensure the recovery and profitability of capital ;
From the point of view of consumers , since the cost of producing a copy is almost zero , it is doubtful whether the product prices should be provided free of charge to users . These questions make it difficult for producers in reality to make price . On the one hand , the price of capital recovery may reduce the acceptance of the user and prevent the market expansion from dying the product ;
On the other hand , lower and even free product prices may rapidly expand the market , but do not guarantee cost recovery . In contrast to the value exchange mechanism of special products , the nature of the exchange value and the realization mode , the exchange value chain of the bit product market has been extended .

At present , the research on various exchange behaviors is generally based on the characteristics of material products , which is caused by the material products in the industrial era .

In the research of the value exchange process of bit products , scholars ' research focuses on the exchange of information products . The research of scholars mainly focuses on the copyright trade of information products , reveals the copyright trading patterns and copyright trading rules of information products , and discusses how to reduce the cost of copyright transaction . However , the discussion of the value in these studies is limited to the copyright value evaluation before the transaction .
However , in the face of various kinds of bit products in the market mostly with lower and even free price to realize the exchange phenomenon , some scholars have discussed which way to accumulate the opportunity to realize the product ' s overall income in the future . But focus on pricing strategy , fail to help the product provider to know the value accumulation and value transformation from the high correct understanding of the low price of the bit product and even the free trade , there is an extension of the exchange value chain ;
At the same time , due to the lack of research on the realization mechanism of the exchange value in the extended exchange value chain and its influencing factors , it is not beneficial to instruct the product provider to establish the appropriate profit - profit model to promote the bit product , so as to realize the goal of cost recovery and profitability .

However , many researches have discussed the purpose of the exchange of the members of the network community in terms of non - profit - oriented exchange , but most of the research has analyzed the exchange objectives such as self - efficacy , sense of belonging and so on , so as to promote the creation and sharing of the bit products in the network community . At the same time , the researchers mostly set up conceptual models to analyze and discuss these exchange purposes , and do not quantify them , thus not to guide the network community operators to collect relevant data about value for tracking and observation .

In order to reveal the essence of the exchange conditions and the exchange value of the bit products in different forms of exchange , the present exchange value theory and the micro - theoretical system of bit economics are perfected .
This paper introduces the concept of bit product from narrow sense and broad sense , then discusses the concept of the traditional exchange value concept , and points out that it has some limitations in explaining the exchange value of bit product . Then , it analyzes the value exchange mechanism of bit product ' s profit exchange and non - profit exchange , and discusses the mechanism of value exchange and the realization mechanism of the exchange value .

( 1 ) Research on the exchange value of the profit exchange of bit products . Firstly , the value exchange mechanism is analyzed based on the copyright value structure and exchange condition of the profit exchange of the bit product .
Then , the paper discusses the value structure of the bit product expressed in the quantity of the single exchange value and the long - term average exchange value , and analyzes the necessity of the long - term average exchange value of the research bit product .
Then , in order to correctly understand the market phenomenon of low - cost and even free trade of bit products from the value accumulation and value transformation , this paper reveals the opportunity value in the exchange value chain extended by bit products , which represents the intermediate exchange of future exchange opportunities .
Then the mathematical model focuses on how the opportunity value is transformed into the exchange value of monetary form , and the influencing factors in the transformation process are analyzed .

By studying this paper , it is believed that the exchange of profit - for - profit exchange of bit products may result in a region surrounded by the cost curve of the supplier and the utility value curve of the demander ;
The exchange value of bit product is the basis of profit exchange , and the value of value of bit product is the same as that of traditional material product .

( 2 ) The research on the exchange value of non - profit exchange of bit products . Firstly , after analyzing the object , the process and the expression way involved in the non - profit exchange behavior of the bit product , the paper discusses the value exchange mechanism of the non - profit exchange of the bit product , mainly analyzes the conditions of the exchange and the value feedback mechanism based on the propagation mode ;
Then , the exchange value of the non - profit exchange of the special product is described and analyzed , and a multi - dimensional measure model is established to measure the exchange value effectively ;
Then , in order to study how the different dimensions of the exchange value meet the high - level psychological needs of people , it is verified whether the constituent dimension of the exchange value is scientific and the empirical model of the realization mechanism of personal time value is established ;
Finally , in order to study the factors and the role of the members of the network community in the non - profit exchange process of the bit products , the non - profit exchange mechanism model of the bit product is constructed based on the measure analysis of the exchange value .

By studying this paper , the mutual benefit principle and mutual trust in the non - profit exchange of bit products , both parties usually do not bargain , the exchange will produce the obligation , gratitude and trust between the person and the person ;
The exchange value of the non - profit exchange of the bit products can be measured by personal time value , which reflects the personal usefulness of the individual free labor paid by the creation of the production bit product . Therefore , the exchange value measure of the non - profit exchange of the bit product can be divided into the relation embedding dimension , the structure embedding dimension and the cognitive embedding dimension ;
The realization process of personal time value is to satisfy people ' s different high - level psychological needs by exchanging the dimensions of value . The exchange value of non - profit exchange of bit products is affected by various factors in the exchange process , including original factors , consumer factors and product factors .

The innovations of this study are characterized by :

Firstly , the non - profit exchange form in the form of exchange of bit products in the market is revealed , so that the research category of the exchange value of bit products is returned to the product exchange domain from the field of commodity exchange .

Secondly , the paper systematically analyzes the value exchange mechanism and the exchange value nature in the form of profit - for - profit exchange and non - profit exchange of the bit product , and compares it with the traditional exchange value concept , and reveals the value basis of the bit product in different switching forms .

Thirdly , in the realization of the exchange value of the profit - for - profit exchange of the bit products , this paper reveals the value of opportunity in the extended exchange value chain , and establishes the model to explore how the opportunity value can be converted into the exchange value of monetary form .

Fourthly , using social capital theory and complex network theory to set up multi - dimension measure model to measure the exchange value of non - profit exchange of bit product effectively , based on this research , how to satisfy people ' s high - level psychological needs and the influencing factors in the realization of the exchange value .
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2013
【分類號(hào)】：F49

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