發(fā)布時(shí)間：2018-05-10 05:30

  本文選題：互聯(lián)網(wǎng)+ + 數(shù)字經(jīng)濟(jì)　； 參考：《人民論壇·學(xué)術(shù)前沿》2015年22期

【摘要】：當(dāng)許多企業(yè)在思考如何使用互聯(lián)網(wǎng)時(shí),一種被互聯(lián)網(wǎng)使用的共享經(jīng)濟(jì)思維產(chǎn)生。從經(jīng)濟(jì)學(xué)發(fā)展來(lái)看,由亞當(dāng)·斯密的"利己"思維逐漸發(fā)展出共享經(jīng)濟(jì)的"利他"思維,其中的關(guān)鍵在于共有文化經(jīng)歷了財(cái)務(wù)資產(chǎn)共有、知識(shí)資產(chǎn)共有、人脈資產(chǎn)共有,乃至于共享經(jīng)濟(jì)中閑置資產(chǎn)的共有。其中共享經(jīng)濟(jì)的實(shí)踐在于開(kāi)放(信任、開(kāi)放數(shù)據(jù)、開(kāi)放API)精神,成功之后所導(dǎo)致的萬(wàn)眾創(chuàng)新,讓使用者的時(shí)間成為新經(jīng)濟(jì)有限的資源,這種新經(jīng)濟(jì)稱之為"隨經(jīng)濟(jì)",包括了隨時(shí)(零碎、延長(zhǎng)、鎖定)、隨地(O2O商務(wù))、隨緣(社群媒體的意外發(fā)現(xiàn))、隨處(智慧生活)、隨支付(數(shù)字金融)與隨渠道(全渠道)六項(xiàng)戰(zhàn)略思維。
[Abstract]:When many enterprises are thinking about how to use the Internet, a shared economy thinking that is used by the Internet comes into being. From the perspective of economic development, Adam Smith's thinking of "self-interest" has gradually developed the "altruistic" thinking of shared economy, the key of which is that the common culture has experienced the sharing of financial assets, knowledge assets and personal assets. And even the sharing of idle assets in the shared economy. The practice of a shared economy lies in the spirit of openness (trust, open data, open API), the innovation that results from success, and the limited resources of the new economy for the time of the users. This new economy is called "with the economy," and it includes at any time (piecemeal, extended, etc.) Lock in, open O2O business, whatever (social media unexpected discovery, everywhere (smart life), pay (digital finance) and with channel (all channel) six strategic thinking.
【作者單位】： 臺(tái)灣科技大學(xué)管理學(xué)院;
【分類號(hào)】：F49
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本文編號(hào)：1867973