本文選題：“官助民辦” + 技術(shù)平臺�。� 參考：《科學(xué)學(xué)研究》2017年03期

【摘要】："官助民辦"技術(shù)平臺是一種公益性與商業(yè)性相結(jié)合的準(zhǔn)公共組織,那么在政府和市場共同驅(qū)動下其商業(yè)模式是如何形成及演化的?基于軟件產(chǎn)業(yè)的單案例研究發(fā)現(xiàn):可以借助經(jīng)過改造的波斯頓矩陣將其市場細(xì)分為瘦狗業(yè)務(wù)、金牛業(yè)務(wù)、幼童業(yè)務(wù)與明星業(yè)務(wù),"官助民辦"技術(shù)平臺需要從以提供準(zhǔn)公共服務(wù)為主的單一商業(yè)模式向以提供準(zhǔn)公共服務(wù)為基礎(chǔ)、以提供市場化業(yè)務(wù)為發(fā)展動力的復(fù)合商業(yè)模式演化,市場滲透、市場開發(fā)、服務(wù)延伸與多元化經(jīng)營等營銷策略的制定與執(zhí)行是推動其商業(yè)模式演化的內(nèi)在機(jī)制。
[Abstract]:The "government-aided private" technology platform is a kind of quasi-public organization which combines public welfare and commercial, so how to form and evolve its business model driven by the government and the market? A single case study based on the software industry found that its market can be subdivided into thin dog business, Taurus business with the help of the modified Boston matrix. Young children business and star business, "government-aided private" technology platform needs to evolve from a single business model based on the provision of quasi-public services to a composite business model based on the provision of quasi-public services, with the development of market-oriented business as the driving force. The formulation and implementation of marketing strategies such as market penetration, market development, service extension and diversification are the internal mechanisms to promote the evolution of its business model.
【作者單位】： 大連理工大學(xué)科學(xué)學(xué)與科技管理研究所;大連賽博信息技術(shù)檢測有限公司;
【基金】：國家自然科學(xué)基金資助項目(61272370) 大連市社科聯(lián)重大/重點課題(dlskzd201309)
【分類號】：D630;F49
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本文編號：1784635