本文選題：新疆聯(lián)通 + 3G��； 參考：《新疆大學(xué)》2013年碩士論文

【摘要】：在通信產(chǎn)業(yè)的設(shè)備制造商、手機(jī)終端廠商、運(yùn)營(yíng)商、代理商的共同推動(dòng)下，在國(guó)際大趨勢(shì)影響下，，第三代移動(dòng)通信技術(shù)（簡(jiǎn)稱3G）已經(jīng)被廣大消費(fèi)者所了解、認(rèn)可和接受，3G也在逐漸改變著、影響著我們的生活方式和工作方式。在這四年3G業(yè)務(wù)的發(fā)展中，中國(guó)聯(lián)通憑借WCDMA的產(chǎn)業(yè)鏈優(yōu)勢(shì)和自身的努力，連續(xù)三年收入增長(zhǎng)行業(yè)領(lǐng)先，收入市場(chǎng)份額穩(wěn)步提升，然而在3G尚未完全普及之時(shí)，工業(yè)和信息化部宣布將在今年發(fā)放4G牌照，留給中國(guó)聯(lián)通繼續(xù)擴(kuò)大優(yōu)勢(shì)的時(shí)間變得十分有限。如何把握好3G有限的時(shí)間窗口期，迅速提升收入市場(chǎng)份額是新疆聯(lián)通的首要任務(wù)。 銷售渠道，是產(chǎn)品從生產(chǎn)者到消費(fèi)者之間的通路，所謂“得渠道者得天下”。3G時(shí)代中國(guó)聯(lián)通通過(guò)整合上下游產(chǎn)業(yè)鏈資源，撬動(dòng)了部分社會(huì)渠道轉(zhuǎn)和聯(lián)通合作，雖然有所斬獲，但是無(wú)論是渠道規(guī)模還是渠道的質(zhì)量與競(jìng)爭(zhēng)對(duì)手中國(guó)移動(dòng)、中國(guó)電信都還有很大差距。新疆聯(lián)通如何把握住最后的時(shí)間窗口，整合資源，創(chuàng)新渠道模式，吸引更多渠道與新疆聯(lián)通合作，從而為4G時(shí)代的到來(lái)打下牢固的渠道基礎(chǔ)，是我們必須面對(duì)和研究的問(wèn)題。渠道興，則聯(lián)通興，渠道敗，則聯(lián)通敗。 該篇論文以3G新技術(shù)應(yīng)用和渠道概念的介紹為引入,用PEST分析法分析了新疆聯(lián)通所處的宏觀環(huán)境，同時(shí)用SWOT分析法分析了新疆聯(lián)通優(yōu)略勢(shì)及存在的機(jī)遇和風(fēng)險(xiǎn)，并憑借作者本人在中國(guó)聯(lián)通新疆分公司工作近年的工作經(jīng)歷和部分企業(yè)內(nèi)部數(shù)據(jù),著重分析了目前新疆聯(lián)通社會(huì)渠道所存在的問(wèn)題，并對(duì)社會(huì)渠道的發(fā)展方向和經(jīng)營(yíng)模式給出了相關(guān)可行性建議。
[Abstract]:With the joint promotion of equipment manufacturers, mobile phone terminal manufacturers, operators and agents in the communications industry, and under the influence of the international trend, the third generation mobile communication technology (3G) has been known by the vast number of consumers. Recognition and acceptance of 3G is also gradually changing, affecting our way of life and work. In the development of 3G services in the past four years, China Unicom, with the advantage of WCDMA industry chain and its own efforts, has led the industry in revenue growth for three consecutive years, and its income market share has steadily increased. However, when 3G has not yet been fully popularized, The Ministry of Industry and Information Technology announced it will issue 4G licences this year, leaving China Unicom with limited time to continue to expand its advantage. How to grasp the limited time window of 3G and raise the income market share quickly is the most important task of Xinjiang Unicom. Sales channels are the channels between producers and consumers. In the 3G era, China Unicom, through the integration of upstream and downstream industrial chain resources, has leveraged some social channels and cooperation with Unicom, although some gains have been made. But whether channel scale or channel quality and rival China Mobile, China Telecom still has a big gap. How to grasp the last time window, integrate resources, innovate channel mode, attract more channels and cooperate with Xinjiang Unicom, so as to lay a solid channel foundation for the arrival of 4G era is a problem we must face and study. Channel Xing, then Unicom Xing, channel failure, Unicom failure. This paper introduces the application of new 3G technology and the concept of channel, analyzes the macro environment of Xinjiang Unicom by PEST analysis, and analyzes the advantages and disadvantages, opportunities and risks of Xinjiang Unicom by SWOT analysis. Based on the author's recent work experience in Xinjiang Branch of China Unicom and internal data of some enterprises, the author analyzes the problems existing in the social channels of Xinjiang Unicom. And the development direction and management mode of social channels are given some feasible suggestions.
【學(xué)位授予單位】：新疆大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F626.11

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