本文選題：中國經(jīng)濟(jì)信息社 + 戰(zhàn)略管理��； 參考：《南京大學(xué)》2017年碩士論文

【摘要】：大數(shù)據(jù)正開啟著一次重大的時(shí)代轉(zhuǎn)型。這股時(shí)代潮流背后所潛藏的,是一個(gè)無法忽略的現(xiàn)實(shí):大數(shù)據(jù)已經(jīng)開始向各行業(yè)滲透,并發(fā)揮愈來愈大的影響,其中就包括對數(shù)據(jù)依賴較高的經(jīng)濟(jì)信息產(chǎn)業(yè)。大數(shù)據(jù)將給企業(yè)發(fā)展帶來一系列變革:包括文化顛覆與組織重構(gòu),越發(fā)重視數(shù)據(jù)拓源、數(shù)據(jù)積累、數(shù)據(jù)沉淀與數(shù)據(jù)分析,并開始以客戶為中心,重新梳理企業(yè)戰(zhàn)略、文化和組織結(jié)構(gòu)。同時(shí),傳統(tǒng)架構(gòu)的信息系統(tǒng)無法應(yīng)對海量數(shù)據(jù),信息系統(tǒng)開始升級換代。企業(yè)應(yīng)以大數(shù)據(jù)為依托,加大基礎(chǔ)數(shù)據(jù)平臺的投入,配套專業(yè)團(tuán)隊(duì),進(jìn)一步搶抓大數(shù)據(jù)時(shí)代的戰(zhàn)略機(jī)遇。由于體制機(jī)制等因素,剛重組起航不久的中國經(jīng)濟(jì)信息社,其大數(shù)據(jù)業(yè)務(wù)發(fā)展戰(zhàn)略的推進(jìn)與實(shí)施,面臨著發(fā)展理念、技術(shù)研發(fā)、管理架構(gòu)、信息采集、人才培養(yǎng)等諸多挑戰(zhàn)。如何因勢利導(dǎo),針對時(shí)代潮流與企業(yè)所處產(chǎn)業(yè)環(huán)境的新變化,把握與識別大數(shù)據(jù)時(shí)代的發(fā)展機(jī)遇,合理規(guī)避其不足,科學(xué)應(yīng)對競爭挑戰(zhàn),制定與中國經(jīng)濟(jì)信息社自身能力相匹配的大數(shù)據(jù)業(yè)務(wù)發(fā)展戰(zhàn)略與實(shí)施策略,將中國經(jīng)濟(jì)信息社建設(shè)成為世界一流經(jīng)濟(jì)信息服務(wù)機(jī)構(gòu),是一個(gè)值得研究與思考的課題。中國經(jīng)濟(jì)信息社的現(xiàn)有產(chǎn)品格局——無論整體水平還是分類結(jié)構(gòu),均亟待改善�，F(xiàn)有的100余個(gè)產(chǎn)品中八成是低端的信息初加工產(chǎn)品,即簡單匯總而沒有整合、分析、挖掘的初級經(jīng)濟(jì)信息產(chǎn)品。而借助數(shù)據(jù)挖掘和大數(shù)據(jù)分析模型,為用戶決策和交易提供支持的金融交易終端類產(chǎn)品,中國經(jīng)濟(jì)信息社目前只有"新華08"金融信息服務(wù)平臺等少數(shù)大數(shù)據(jù)業(yè)務(wù)產(chǎn)品,且其與路透、彭博等發(fā)達(dá)國家同類經(jīng)濟(jì)信息服務(wù)機(jī)構(gòu)相比,在數(shù)據(jù)積累、技術(shù)平臺和用戶服務(wù)等方面,均有較大的差距。以上現(xiàn)實(shí),無不折射出其大數(shù)據(jù)業(yè)務(wù)在戰(zhàn)略制定、產(chǎn)品規(guī)劃、市場策略、組織管理等方面存在的深層次問題。本文運(yùn)用戰(zhàn)略管理相關(guān)理論,實(shí)證研究中國經(jīng)濟(jì)信息社大數(shù)據(jù)業(yè)務(wù)發(fā)展戰(zhàn)略的路徑選擇。同時(shí),借助PEST分析與波特五力模型分析框架等工具,本文深入開展了中國經(jīng)濟(jì)信息社大數(shù)據(jù)業(yè)務(wù)發(fā)展戰(zhàn)略的內(nèi)外部環(huán)境分析,結(jié)合中國經(jīng)濟(jì)信息社當(dāng)前的發(fā)展實(shí)際,給出了可供中國經(jīng)濟(jì)信息社選擇的大數(shù)據(jù)業(yè)務(wù)的戰(zhàn)略發(fā)展路徑。同時(shí),本文還從組織結(jié)構(gòu)、市場營銷、人力資源等方面,給出了中國經(jīng)濟(jì)信息社大數(shù)據(jù)業(yè)務(wù)發(fā)展戰(zhàn)略的具體實(shí)施策略的建議。希望這篇論文,能夠?yàn)橹袊?jīng)濟(jì)信息社大數(shù)據(jù)業(yè)務(wù)發(fā)展戰(zhàn)略的制定與實(shí)施,做一些有深度的探討與分析,為業(yè)界與中國經(jīng)濟(jì)信息社領(lǐng)導(dǎo)層提供一份可供參考的研究資料。
[Abstract]:Big data is opening a major era of transformation. Behind this trend is a reality that cannot be ignored: big data has begun to infiltrate and play a growing role in various industries, including the economic information industry, which is highly dependent on data. Big data will bring a series of changes to the development of enterprises, including cultural subversion and organizational restructuring, increasing emphasis on data source, data accumulation, data precipitation and data analysis, and begin to reorganize enterprise strategy by focusing on customers. Culture and organizational structure At the same time, the traditional information system can not cope with massive data, the information system began to upgrade. The enterprise should take big data as the support, increase the input of the basic data platform, support the professional team, and seize the strategic opportunity in the era of big data. Due to institutional mechanism and other factors, China Economic Information Society, which has just reorganized and set sail, faces many challenges, such as development concept, technology research and development, management structure, information collection, talent training and so on, for the promotion and implementation of big data's business development strategy. In view of the trend of the times and the new changes in the industrial environment of enterprises, how to grasp and identify the opportunities for development in big data's time, to avoid their shortcomings reasonably, and to respond scientifically to the challenges of competition, It is worth studying and thinking to formulate the strategy and implementation strategy of big data's business development which matches the ability of China Economic Information Society and to build China Economic Information Society into a world-class economic information service institution. China Economic Information Society's existing product pattern-regardless of the overall level or classification structure, are in urgent need of improvement. 80% of the more than 100 existing products are low-end primary information processing products, that is, simple summary without integration, analysis, mining of primary economic information products. With the help of data mining and big data analysis model, the financial transaction terminal products that provide support for users' decision-making and transactions, the China Economic Information Society currently has only a small number of big data business products such as "Xinhua 08" financial information service platform. Compared with the similar economic information service organizations in developed countries such as Reuters and Bloomberg, there is a big gap in data accumulation, technology platform and user service. All of the above facts reflect the deep problems existing in big data's business in the aspects of strategy making, product planning, market strategy, organization and management, etc. Based on the theory of strategic management, this paper empirically studies the path choice of big data's business development strategy of China Economic Information Society. At the same time, with the help of PEST analysis and Porter's five-force model analysis framework, this paper deeply develops the internal and external environment analysis of big data's business development strategy of China Economic Information Society, and combines the current development reality of China Economic Information Society. This paper gives the strategic development path of big data's business which can be chosen by China Economic Information Society. At the same time, from the aspects of organizational structure, marketing, human resources and so on, this paper also gives the concrete implementation strategy of big data's business development strategy of China Economic Information Society. It is hoped that this paper can provide some in-depth discussion and analysis for the formulation and implementation of big data's business development strategy of China Economic Information Society, and provide a reference research material for the industry and the leadership of China Economic Information Society.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F49;F272

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