本文選題：微信 + 市場增長��； 參考：《科研管理》2017年01期

【摘要】：通過文獻回顧和實證研究,結(jié)合微信以滿足用戶需求為目的的功能設(shè)計,探討微信市場增長是否與微信滿足用戶溝通需求相關(guān)。從微信不同功能滿足人們不同層次溝通需求的角度,將溝通分為淺層溝通和深層溝通,同時將淺層溝通和深層溝通作為兩個自變量,微信市場增長作為因變量進行分析研究,提出微信淺層溝通對微信的市場增長并無顯著的影響和微信深層溝通對微信的市場增長有顯著的影響兩個假設(shè)。研究中采用了實證研究中問卷調(diào)查法,獲得有效問卷140份。數(shù)據(jù)分析結(jié)果表明,微信淺層溝通對微信市場增長并無顯著的影響,微信深層溝通對微信市場增長有顯著的影響,所提出的兩個假設(shè)驗證都得到通過。這個研究結(jié)論不僅是對微信市場增長原因的探析,也是對人們需求的一個解讀,有利于學者展開對微信進一步研究,也有利于微信團隊研究出更多的滿足用戶需求的功能,使微信在激烈的競爭環(huán)境中保持領(lǐng)先。
[Abstract]:Through literature review and empirical research, combining with the functional design of WeChat to meet the needs of users, this paper discusses whether the market growth of WeChat is related to the communication needs of users.From the point of view of different functions of WeChat to meet people's communication needs at different levels, the communication is divided into shallow communication and deep communication. At the same time, shallow communication and deep communication are regarded as two independent variables, and the market growth of WeChat is analyzed and studied as dependent variables.This paper puts forward two hypotheses that WeChat shallow communication has no significant influence on WeChat's market growth and WeChat deep communication has significant influence on WeChat's market growth.In this study, 140 valid questionnaires were obtained by using questionnaire in empirical research.The results of data analysis show that the shallow communication has no significant effect on the market growth of WeChat, and the deep communication has a significant impact on the market growth of WeChat. The two hypotheses have been verified.This conclusion is not only an analysis of the reasons for the growth of the WeChat market, but also an interpretation of people's needs, which is conducive to further research on WeChat by scholars and to the WeChat team to develop more functions to meet the needs of users.WeChat in the fierce competitive environment to maintain the lead.
【作者單位】： 大連工業(yè)大學管理學院;
【分類號】：F49
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本文編號：1747408