本文選題：管理模式轉(zhuǎn)變 + 項目管理　； 參考：《吉林大學(xué)》2013年碩士論文

【摘要】：全球化的竟爭形勢日益激烈，在瞬息萬變的市場竟爭中，企業(yè)立于不敗之地的法寶就是有效的企業(yè)管理模式。新聯(lián)通由原聯(lián)通與原網(wǎng)通合并而成，其經(jīng)營業(yè)務(wù)范圍已經(jīng)由單純的移動業(yè)務(wù)擴大為全業(yè)務(wù)，競爭對手也由原來中國移動一家變成了同樣全業(yè)務(wù)經(jīng)營的兩家——中國移動、中國電信。中國聯(lián)通面對如此強大的兩個競爭對手，比重組前的競爭壓力更大，中國聯(lián)通究竟需要什么樣的管理模式才能保持生存與發(fā)展，成為一個至關(guān)重要的課題。 目前中國聯(lián)通H市分公司在激烈的市場競爭形勢下管理水平急需進一步提高，業(yè)務(wù)規(guī)模急需進一步擴大，必須盡快將探索科學(xué)有效的管理模式提上日程。本文旨在結(jié)合中國聯(lián)通H市分公司具體情況，在公司戰(zhàn)略轉(zhuǎn)型的關(guān)鍵時期，對公司采用新的管理模式方針的可行性進行探討，并對其實施過程進行有效計劃，使公司同時具備有效的內(nèi)部管理流程及良好的外部競爭優(yōu)勢。 本論文以理論聯(lián)系實際的研究方式，首先分析了中國聯(lián)通H市分公司的現(xiàn)狀，以及所面臨的的問題——市場競爭激烈、企業(yè)文化重組后員工工作積極性不高、完成一些重大項目時質(zhì)量和效率難以保障等。其次探討了企業(yè)管理模式轉(zhuǎn)變?yōu)轫椖渴焦芾砟Ｊ降目赡苄�，闡述了選擇矩陣式管理模式的理由及必要性，引入了項目管理辦公室（PMO）的概念，并基于PMO構(gòu)建了矩陣式管理模式。本文著重闡述了中國聯(lián)通H市分公司的矩陣式管理模式下，項目管理辦公室的具體職能設(shè)計，并為這個最核心的部門做好人員匹配，構(gòu)架出矩陣式管理模式下的公司組織架構(gòu)。最后通過以下四項措施保障了新的管理模式構(gòu)建：（1）強化培訓(xùn)工作；（2）構(gòu)建矩陣式管理模式下企業(yè)文化；（3）建立管理模式下的激勵機制；（4）矩陣式管理模式結(jié)構(gòu)有效性評估。為了評估和檢驗矩陣式管理的實際運營情況，本文通過WCDMA一期工程的實施案例，展現(xiàn)矩陣式管理模式在中國聯(lián)通H市分公司的實際運用情況。 矩陣式管理模式結(jié)合職能式管理模式和項目式管理模式的優(yōu)點，，并抵消它們的缺點，對于構(gòu)建合理、高效的企業(yè)管理模式具有一定的指導(dǎo)意義。但是矩陣式管理模式也具有命令不一、權(quán)責不清等不容易避免的缺點，必須予以充分的考慮加以規(guī)避。而這種基于項目管理辦公室的矩陣式管理模式除了具備其優(yōu)點之外，能有效的規(guī)避普通的矩陣式管理模式的缺點，具備如下幾個特點：（1）企業(yè)完全以戰(zhàn)略為導(dǎo)向；（2）企業(yè)活動項目化；（3）權(quán)責明確，命令一致；（4）柔性化特點；（5）學(xué)習型組織。然而作為一種全新的管理模式被引入到中國聯(lián)通H市分公司中，無論是達到理論上的成熟與完善還是實踐上的廣泛運用，都還是有很長的路要走的。
[Abstract]:The competitive situation of globalization is becoming increasingly fierce. In the ever-changing market competition, the magic weapon of an enterprise in an invincible position is an effective enterprise management model.The new Unicom is formed by the merger of the original Unicom and the former Netcom. Its business scope has been expanded from a simple mobile business to a full-service business, and its competitors have also changed from one of the original China Mobile to two with the same full-service business, namely, China Mobile.China Telecom.China Unicom is facing so strong two competitors, than the competition pressure before reorganization, what kind of management mode China Unicom needs to maintain survival and development, become a crucial issue.At present, the management level of H branch of China Unicom is in urgent need of further improvement under the situation of fierce market competition, and the business scale needs to be further expanded. Therefore, it is necessary to put the scientific and effective management mode on the agenda as soon as possible.The purpose of this paper is to discuss the feasibility of adopting the new management model in the key period of the strategic transformation of China Unicom's H branch, and to plan its implementation process effectively.Make the company have effective internal management process and good external competitive advantage at the same time.In this paper, the author first analyzes the current situation of H branch of China Unicom, and the problems it faces-the fierce competition in the market, the lack of enthusiasm of the employees after the reorganization of corporate culture.Quality and efficiency are difficult to guarantee when completing some important projects.Secondly, it discusses the possibility of transforming enterprise management mode into project management mode, expounds the reason and necessity of choosing matrix management mode, introduces the concept of project management office (PMOO), and constructs a matrix management model based on PMO.This paper focuses on the specific function design of the project management office under the matrix management mode of H branch of China Unicom, and sets up the organizational structure of the company under the matrix management mode.Finally, the following four measures are adopted to ensure the new management mode: 1) to strengthen training work and 2) to construct the corporate culture under the matrix management mode. (3) to establish the incentive mechanism under the management mode. (4) to evaluate the effectiveness of the matrix management model.In order to evaluate and verify the actual operation of matrix management, this paper presents the actual application of matrix management mode in H branch of China Unicom through the implementation of the first phase of WCDMA project.The matrix management model combines the advantages of the functional management model and the project management model, and counteracts their disadvantages, which has certain guiding significance for the construction of a reasonable and efficient enterprise management model.However, the matrix management mode also has some disadvantages, such as different orders, unclear powers and responsibilities, which must be taken into full consideration to avoid.In addition to its advantages, the matrix management model based on the project management office can effectively avoid the shortcomings of the common matrix management model.It has the following characteristics: 1) the enterprise is completely strategy-oriented and 3) the power and responsibility are clear, the command is consistent with the 4) flexibility, and 5) the learning organization.However, as a new management mode, there is still a long way to go, whether it is mature and perfect in theory or widely used in practice.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F626

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