發(fā)布時(shí)間：2018-04-10 12:58

  本文選題：移動(dòng)通信流動(dòng)客戶 + 識(shí)別模型��； 參考：《北京郵電大學(xué)》2012年碩士論文

【摘要】：隨著發(fā)展速度越來越快的信息革命,市場(chǎng)競(jìng)爭(zhēng)逐漸規(guī)范化、開放化、成熟化,現(xiàn)代世界經(jīng)濟(jì)已逐步步入電子商務(wù)時(shí)代。以客戶為根、以服務(wù)為本的市場(chǎng)戰(zhàn)略也潛移默化的改變了傳統(tǒng)的以以產(chǎn)品為中心的市場(chǎng)戰(zhàn)略。把握客戶的需求趨勢(shì)、加強(qiáng)與客戶的聯(lián)系、有效管理和發(fā)掘客戶、保持客戶,才能為企業(yè)創(chuàng)造更多利潤和可持續(xù)發(fā)展的動(dòng)力。 目前中國的流動(dòng)人口規(guī)模超過2.6億,成為一個(gè)不可忽視的特殊群體。流動(dòng)人口規(guī)模不斷擴(kuò)大,流動(dòng)性增強(qiáng),關(guān)注移動(dòng)通信流動(dòng)客戶、關(guān)心流動(dòng)務(wù)工人員,為其提供有針對(duì)性的、質(zhì)優(yōu)價(jià)低的通信服務(wù),是當(dāng)前社會(huì)經(jīng)濟(jì)形勢(shì)下構(gòu)建和諧社會(huì)的重要問題。 本文嘗試?yán)脭?shù)據(jù)挖掘技術(shù)找出該部分人員的特征和規(guī)律,構(gòu)建移動(dòng)通信流動(dòng)客戶識(shí)別模型,并探討相關(guān)應(yīng)用。主要研究內(nèi)容有：分析流動(dòng)人口中常用中國移動(dòng)品牌特點(diǎn)并總結(jié)移動(dòng)通信流動(dòng)客戶的訂購業(yè)務(wù)及行為特征；利用決策樹算法構(gòu)建流動(dòng)客戶識(shí)別模型,找出辨識(shí)流動(dòng)客戶的關(guān)鍵變量并構(gòu)建模型規(guī)則表；依托河南移動(dòng)經(jīng)營分析系統(tǒng),利用ETL工具將模型實(shí)現(xiàn),并展示識(shí)別效果。 通過建立流動(dòng)客戶識(shí)別模型,移動(dòng)公司將該模型應(yīng)用于經(jīng)營分析系統(tǒng)。各地根據(jù)本地流動(dòng)人口特點(diǎn),積極開展了營銷工作,結(jié)合流動(dòng)客戶基礎(chǔ)和深度分析,進(jìn)行流動(dòng)客戶規(guī)模監(jiān)控,針對(duì)性資費(fèi)設(shè)計(jì)和營銷提高,提升流動(dòng)客戶專項(xiàng)活動(dòng)辦理率,提高了服務(wù)質(zhì)量,增強(qiáng)了客戶滿意度,保持了社會(huì)的和諧穩(wěn)定。
[Abstract]:With the rapid development of the information revolution, the market competition is gradually standardized, open and mature, the modern world economy has gradually entered the era of electronic commerce.Customer-based, service-based market strategy has changed the traditional product-centered market strategy.Grasp the customer's demand trend, strengthen the contact with the customer, effectively manage and explore the customer, keep the customer, can create more profit and the motive force of the sustainable development for the enterprise.At present, the floating population in China exceeds 260 million, becoming a special group that can not be ignored.The size of the mobile population continues to expand and mobility increases. It pays attention to mobile communication mobile customers, cares about mobile workers, and provides them with targeted, high-quality and low-priced communications services.Is the current social and economic situation under the construction of a harmonious society an important issue.This paper attempts to use data mining technology to find out the characteristics and rules of this part of the personnel, build mobile communication mobile customer identification model, and discuss the relevant applications.The main research contents are as follows: analyzing the characteristics of China Mobile Brand in common use in the mobile population and summarizing the order business and behavior characteristics of mobile customers; using decision tree algorithm to construct mobile customer identification model.The key variables of identifying mobile customers are found and the model rules table is constructed. Based on Henan Mobile Business Analysis system, the model is realized by using ETL tool, and the recognition effect is demonstrated.By establishing the mobile customer identification model, the mobile company applies the model to the business analysis system.According to the characteristics of the local floating population, various localities have actively carried out marketing work, combined with the basis and in-depth analysis of mobile customers, to monitor the scale of mobile customers, to design and improve targeted tariff and marketing, and to enhance the handling rate of special activities for mobile customers.Improve service quality, enhance customer satisfaction, maintain social harmony and stability.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F626

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本文編號(hào)：1731300