本文選題：大數(shù)據(jù)　切入點(diǎn)：商業(yè)生態(tài)系統(tǒng)　出處：《浙江大學(xué)》2017年碩士論文

【摘要】：當(dāng)前我們正處于工業(yè)4.0時(shí)代,不可否認(rèn)的是,數(shù)據(jù)已成為企業(yè)的命脈。大數(shù)據(jù)打破了傳統(tǒng)的區(qū)域邊界和行業(yè)邊界,以企業(yè)個(gè)體為單位的商業(yè)模式不再滿足發(fā)展需要,企業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì)來源正迅速地從發(fā)展完善的價(jià)值鏈,向構(gòu)建開放式的商業(yè)生態(tài)系統(tǒng)轉(zhuǎn)變。本研究基于商業(yè)生態(tài)系統(tǒng)視角,以受大數(shù)據(jù)浪潮影響較大的傳統(tǒng)IT互聯(lián)網(wǎng)行業(yè)為觀察范圍,選擇微軟作為焦點(diǎn)企業(yè),圍繞企業(yè)活動(dòng)展開縱向探索性案例研究,以求對(duì)“大數(shù)據(jù)背景下傳統(tǒng)IT互聯(lián)網(wǎng)企業(yè)的商業(yè)模式創(chuàng)新及其影響作用”的關(guān)鍵科學(xué)問題作出理論的、科學(xué)的、系統(tǒng)的解答。本研究充分利用了與大數(shù)據(jù)背景密切相關(guān)的深度訪談、二手資料等數(shù)據(jù)來源,以文本編碼的方式探究了焦點(diǎn)企業(yè)在開放系統(tǒng)中的商業(yè)模式創(chuàng)新,包括內(nèi)容與結(jié)構(gòu)上的創(chuàng)新以及治理上的創(chuàng)新,具體表現(xiàn)為企業(yè)在商業(yè)生態(tài)系統(tǒng)中的角色改變和互動(dòng)關(guān)系改變,本研究同時(shí)洞悉了此類轉(zhuǎn)變對(duì)企業(yè)生態(tài)位的影響及其情境關(guān)聯(lián)性。本研究發(fā)現(xiàn):(1)在大數(shù)據(jù)背景下,以云計(jì)算為依托的平臺(tái)模式為企業(yè)提供了良好的商業(yè)模式內(nèi)容創(chuàng)新的手段,向與之對(duì)應(yīng)的“網(wǎng)絡(luò)核心型”角色轉(zhuǎn)型并在該角色上自我更新,是傳統(tǒng)IT互聯(lián)網(wǎng)企業(yè)實(shí)現(xiàn)商業(yè)模式結(jié)構(gòu)創(chuàng)新的有效途徑。(2)在大數(shù)據(jù)背景下,構(gòu)建并以加速度構(gòu)建共生協(xié)同關(guān)系,是傳統(tǒng)IT互聯(lián)網(wǎng)企業(yè)協(xié)同其它主體來實(shí)現(xiàn)商業(yè)模式治理創(chuàng)新的有效途徑。本研究利用成熟的商業(yè)生態(tài)系統(tǒng)的理論視角對(duì)企業(yè)在開放的活動(dòng)網(wǎng)絡(luò)中的商業(yè)模式創(chuàng)新進(jìn)行了補(bǔ)充,一來為商業(yè)模式創(chuàng)新理論提供了可能的細(xì)分空間,在理論上能夠促進(jìn)商業(yè)模式創(chuàng)新體系的發(fā)展,推動(dòng)其建立健全理論體系,為后續(xù)的研究提供一定參考路徑;二來能夠?yàn)閭鹘y(tǒng)IT互聯(lián)網(wǎng)企業(yè)應(yīng)對(duì)大數(shù)據(jù)沖擊、轉(zhuǎn)變商業(yè)模式提供合理轉(zhuǎn)換途徑,對(duì)我國企業(yè)以商業(yè)模式創(chuàng)新為契機(jī),實(shí)現(xiàn)跨越式發(fā)展產(chǎn)生一定指導(dǎo)價(jià)值。
[Abstract]:At present we are in the industry 4.0 era, undeniably, the data has become the lifeblood of enterprises.Big data broke the traditional regional and industry boundaries, and the business model based on the individual enterprise no longer met the development needs. The source of the competitive advantage of the enterprise is rapidly developing from the well-developed value chain.To build an open business ecosystem.This study is based on the perspective of business ecosystem, taking the traditional IT Internet industry, which is greatly influenced by big data wave, as the observation scope, chooses Microsoft as the focus enterprise, launches the longitudinal exploratory case study around the enterprise activity.In order to make a theoretical, scientific and systematic solution to the key scientific problems of "Innovation and influence of traditional IT Internet Enterprise's Business Model under the background of big data".This study makes full use of data sources such as in-depth interviews, second-hand data and other data sources closely related to big data's background, and explores the innovation of business model in the open system of focus enterprises in the way of text coding.It includes the innovation of content and structure and the innovation of governance, which is embodied in the change of enterprise's role in the business ecosystem and the change of interaction relationship. At the same time, this study has a insight into the impact of this kind of change on enterprise niche and its contextual relevance.This study found that under big data's background, the platform model based on cloud computing provides enterprises with a good means of business model content innovation, and transforms to the corresponding "network core" role and self-renewal in that role.It is an effective way for traditional IT Internet enterprises to realize the innovation of business model structure. Under the background of big data, the symbiotic cooperative relationship is constructed and accelerated.It is an effective way for traditional IT Internet enterprises to cooperate with other agents to realize business model governance innovation.This study uses the theory of mature business ecosystem to supplement the business model innovation of enterprises in the open activity network, which provides a possible subdivision space for the business model innovation theory.In theory, it can promote the development of business model innovation system, promote the establishment of a sound theoretical system, and provide a certain reference path for the follow-up research; second, it can deal with the impact of big data for traditional IT Internet enterprises.The transformation of business model provides a reasonable way of transformation, which has certain guiding value for Chinese enterprises to realize leap-forward development with the opportunity of business model innovation.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F49

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