本文關(guān)鍵詞： 通信市場 競爭強(qiáng)度 數(shù)據(jù)包絡(luò)分析 有效競爭 五力分析模型　出處：《南京郵電大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：通信行業(yè)作為我國國民經(jīng)濟(jì)的基礎(chǔ)性、先導(dǎo)性、支柱性產(chǎn)業(yè)，是國內(nèi)發(fā)展最快的產(chǎn)業(yè)之一。近年來，隨著電信業(yè)的不斷深化改革，國內(nèi)通信行業(yè)整體發(fā)展水平得到了不斷提高，但通信業(yè)內(nèi)三大電信運(yùn)營商的發(fā)展仍處于不平衡狀態(tài)，其在用戶規(guī)模、收入水平、市場份額等方面存在很大的差異，，這與通信業(yè)有效競爭的要求相背離，影響了通信業(yè)的健康發(fā)展。因此，探討國內(nèi)通信業(yè)的競爭強(qiáng)度，為政府制定有效監(jiān)管政策提供決策支持，成為通信業(yè)主管部門和三大運(yùn)營商關(guān)注的問題，其研究具有實(shí)際意義。 論文在梳理相關(guān)研究成果的基礎(chǔ)上，首先對國內(nèi)通信市場發(fā)展現(xiàn)狀和競爭態(tài)勢進(jìn)行分析，通過對國內(nèi)電信運(yùn)營商經(jīng)營狀況、用戶競爭和競爭策略比較等方面研究發(fā)現(xiàn)，國內(nèi)電信業(yè)總體保持著較好較快的發(fā)展勢頭，但市場競爭越發(fā)激烈，而且行業(yè)發(fā)展水平與發(fā)達(dá)國家相比仍然存在較大差距，仍有很大的發(fā)展空間。其次，依據(jù)邁克爾波特產(chǎn)業(yè)競爭強(qiáng)度“五力分析模型”，從潛在進(jìn)入者威脅、替代品威脅、現(xiàn)有競爭者之間的競爭、購買者討價(jià)還價(jià)能力、供應(yīng)商討價(jià)還價(jià)能力等方面分析了影響通信業(yè)競爭強(qiáng)度的因素，并運(yùn)用DEA方法對我國通信市場的競爭強(qiáng)度進(jìn)行了評(píng)估。評(píng)估結(jié)果表明，2000-2012年我國電信市場整體的競爭強(qiáng)度逐漸增強(qiáng)，但仍未處于有效競爭區(qū)域，而是處于競爭不足向有效競爭過渡的階段，而且局部業(yè)務(wù)市場還存在過度競爭或競爭不足的現(xiàn)象。最后，根據(jù)DEA的評(píng)估結(jié)論和借鑒國外通信市場發(fā)展的成功經(jīng)驗(yàn)，提出了促進(jìn)我國通信市場有效競爭的政策與企業(yè)建議，包括盡快出臺(tái)相關(guān)法律法規(guī)、依法建立獨(dú)立的監(jiān)管機(jī)構(gòu)、合理運(yùn)用非對稱管制政策促進(jìn)電信市場有效競爭、繼續(xù)深化電信基礎(chǔ)設(shè)施共建共享工作來遏制電信市場局部過度競爭的現(xiàn)象、推進(jìn)三網(wǎng)融合實(shí)現(xiàn)合作共贏局面、電信運(yùn)營商優(yōu)化競爭意識(shí)、改善經(jīng)營管理水平等。 論文將DEA方法與產(chǎn)業(yè)競爭強(qiáng)度“五力分析模型”結(jié)合起來，定量評(píng)估通信產(chǎn)業(yè)競爭強(qiáng)度，是一種新的嘗試，也為對其他產(chǎn)業(yè)競爭強(qiáng)度進(jìn)行定量分析提供了借鑒。
[Abstract]:As the basic, leading and pillar industry of our national economy, communication industry is one of the fastest-growing industries in China. In recent years, with the continuous deepening of the reform of the telecommunications industry. The overall level of development of the domestic communications industry has been continuously improved, but the development of the three major telecommunications operators in the telecommunications industry is still in an unbalanced state, its user size, income level. There is a great difference in market share, which deviates from the requirement of effective competition, and affects the healthy development of communication industry. Therefore, the competition intensity of domestic communication industry is discussed. It is of practical significance to provide decision support for the government to make effective supervision policy, which has become the concern of the communication industry department and the three major operators. On the basis of combing the related research results, the paper firstly analyzes the current situation and competition situation of domestic communication market, and analyzes the operating situation of domestic telecom operators. The research on user competition and competition strategy shows that the domestic telecom industry has maintained a better and faster development momentum, but the market competition is becoming more and more fierce. And compared with the developed countries, there is still a big gap in the industry development level, there is still a lot of room for development. Secondly, according to the Michael Porter industry competition strength "five forces analysis model", from the potential to enter the threat. The factors that affect the competition intensity of the communication industry are analyzed in the aspects of the threat of alternatives, the competition among existing competitors, the bargaining power of buyers and the bargaining power of suppliers. The DEA method is used to evaluate the competition intensity of the telecommunication market in China. The result shows that the overall competition intensity of the telecommunication market in China gradually increased from 2000 to 2012. However, it is still not in the effective competition area, but in the stage of transition from insufficient competition to effective competition, and the phenomenon of excessive or insufficient competition still exists in the local business market. According to the evaluation conclusion of DEA and the successful experience of foreign communication market development, this paper puts forward some policies and enterprise suggestions to promote the effective competition of communication market in our country, including the introduction of relevant laws and regulations as soon as possible. We should establish an independent regulatory body according to law, reasonably use asymmetric control policies to promote effective competition in the telecommunications market, and continue to deepen the co-construction and sharing of telecommunications infrastructure to curb the phenomenon of partial excessive competition in the telecommunications market. Promote the integration of three networks to achieve win-win situation, telecom operators to optimize the sense of competition, improve the level of management and so on. In this paper, it is a new attempt to combine the DEA method with the "five-force analysis model" of the industrial competition intensity to quantitatively evaluate the competition intensity of the communication industry. It also provides reference for quantitative analysis of competition intensity of other industries.
【學(xué)位授予單位】：南京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F626

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本文編號(hào)：1444593