中興通訊企業(yè)網(wǎng)發(fā)展戰(zhàn)略研究
發(fā)布時(shí)間：2019-06-17 15:33
【摘要】：中興通訊是全球排行第五、國(guó)內(nèi)最大的通信設(shè)備上市公司,在通訊市場(chǎng)已經(jīng)走向逐漸飽和、甚至出現(xiàn)需求萎縮的情況下,如何開啟新一輪的企業(yè)戰(zhàn)略轉(zhuǎn)型,盡快找到能夠帶來新的高速發(fā)展的市場(chǎng)藍(lán)海,對(duì)于中興通訊尋求更大的生存空間,打造享譽(yù)全球的知名品牌都是至關(guān)重要的。 融合通信時(shí)代的到來,使得傳統(tǒng)通信行業(yè)與IT行業(yè)的區(qū)分逐漸模糊,行業(yè)的融合使得企業(yè)的競(jìng)爭(zhēng)己不再限于各自行業(yè)內(nèi)的廝殺,技術(shù)上的先天優(yōu)勢(shì),也使得通信設(shè)備領(lǐng)域巨頭在IT行業(yè)有了開疆拓土的實(shí)力與可能。本論文正是基于此行業(yè)發(fā)展的大背景,運(yùn)用企業(yè)戰(zhàn)略研究的理論對(duì)中興通訊企業(yè)網(wǎng)的發(fā)展戰(zhàn)略進(jìn)行了剖析分析,論文運(yùn)用波特的戰(zhàn)略競(jìng)爭(zhēng)分析模型、資源基礎(chǔ)理論、以及SWOT分析法等工具方法,對(duì)中興通訊在企業(yè)網(wǎng)發(fā)展的現(xiàn)狀,企業(yè)當(dāng)前面對(duì)的市場(chǎng)環(huán)境,以及中興通訊現(xiàn)有的內(nèi)部資源條件進(jìn)行了系統(tǒng)的分析,從戰(zhàn)略意圖選擇的角度清晰闡明了目前中興通訊進(jìn)軍企業(yè)網(wǎng)市場(chǎng)的戰(zhàn)略需要與可行性；并在指出企業(yè)網(wǎng)的戰(zhàn)略發(fā)展方向的同時(shí),分析了中興在企業(yè)網(wǎng)市場(chǎng)面臨的困難,并肯定其目前已經(jīng)采取的五大具體戰(zhàn)略選擇措施,再就企業(yè)文化、市場(chǎng)措施、品牌與物流體系建設(shè),還有如何規(guī)避國(guó)際市場(chǎng)保護(hù)主義等7個(gè)方面提出了具體的建議。最后一章歸納得出結(jié)論,即企業(yè)網(wǎng)市場(chǎng)的空間巨大,中興通訊也已具備了足夠競(jìng)爭(zhēng)優(yōu)勢(shì),機(jī)遇大于挑戰(zhàn),可以大力推進(jìn)企業(yè)網(wǎng)發(fā)展戰(zhàn)略。 論文從企業(yè)發(fā)展的視角出發(fā),通過對(duì)中興通訊的企業(yè)網(wǎng)發(fā)展戰(zhàn)略研究,為中興通訊企業(yè)網(wǎng)發(fā)展戰(zhàn)略的實(shí)施提供科學(xué)的決策依據(jù),并希望相關(guān)分析材料與建設(shè)性意見能對(duì)企業(yè)的管理層有所觸動(dòng),提供有益的參考作用。
[Abstract]:ZTE is the fifth and largest listed company in the world, and in the case of the communication market has been gradually saturated, and even the demand is shrinking, how to turn on a new round of enterprise strategy transformation, and find the market blue sea that can bring new high-speed development as soon as possible, It is essential to seek a larger living space for ZTE to build a well-known world-renowned brand. With the arrival of the communication time, the distinction between the traditional communication industry and the IT industry is gradually blurred, and the integration of the industry makes the competition of the enterprise no longer limited to the fighting and killing in the respective industries, and the inherent superiority of the technology The potential is also to make the giant in the field of communication equipment in the IT industry have the strength and the ability to expand the territory. This paper is based on the background of the development of this industry, and analyzes and analyzes the development strategy of the network of ZTE Corporation based on the theory of enterprise strategic research. The paper uses Porter's strategic competitive analysis model, the basic theory of resources, and the SWOT analysis method. In this paper, the present situation of the development of the enterprise network, the market environment facing the enterprise, and the existing internal resource condition of ZTE are analyzed, and the strategic needs and feasibility of the current communication to the enterprise network market are clearly set out from the point of view of the choice of strategic intention. The paper also analyzes the difficulties faced by ZTE in the enterprise network market while pointing out the strategic development direction of the enterprise network, and affirms the five concrete strategic choice measures that it has already taken, and then builds the enterprise culture, the market measures, the brand and the logistics system. In addition, there are seven aspects of how to avoid the protectionism of the international market, and put forward concrete construction In the last chapter, the conclusion is concluded that the space of the enterprise network market is huge, the medium-to-high communication also has sufficient competitive advantage, the opportunity is greater than the challenge, and the enterprise network development war can be greatly promoted The paper, from the perspective of the development of the enterprise, provides a scientific decision-making basis for the implementation of the network development strategy of the medium-and-high-rise communication enterprise through the research of the enterprise network development strategy for ZTE, and hopes that the relevant analysis materials and constructive suggestions can be used for the management of the enterprise. It is touched to provide useful reference.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.6
本文編號(hào)：2501086
[Abstract]:ZTE is the fifth and largest listed company in the world, and in the case of the communication market has been gradually saturated, and even the demand is shrinking, how to turn on a new round of enterprise strategy transformation, and find the market blue sea that can bring new high-speed development as soon as possible, It is essential to seek a larger living space for ZTE to build a well-known world-renowned brand. With the arrival of the communication time, the distinction between the traditional communication industry and the IT industry is gradually blurred, and the integration of the industry makes the competition of the enterprise no longer limited to the fighting and killing in the respective industries, and the inherent superiority of the technology The potential is also to make the giant in the field of communication equipment in the IT industry have the strength and the ability to expand the territory. This paper is based on the background of the development of this industry, and analyzes and analyzes the development strategy of the network of ZTE Corporation based on the theory of enterprise strategic research. The paper uses Porter's strategic competitive analysis model, the basic theory of resources, and the SWOT analysis method. In this paper, the present situation of the development of the enterprise network, the market environment facing the enterprise, and the existing internal resource condition of ZTE are analyzed, and the strategic needs and feasibility of the current communication to the enterprise network market are clearly set out from the point of view of the choice of strategic intention. The paper also analyzes the difficulties faced by ZTE in the enterprise network market while pointing out the strategic development direction of the enterprise network, and affirms the five concrete strategic choice measures that it has already taken, and then builds the enterprise culture, the market measures, the brand and the logistics system. In addition, there are seven aspects of how to avoid the protectionism of the international market, and put forward concrete construction In the last chapter, the conclusion is concluded that the space of the enterprise network market is huge, the medium-to-high communication also has sufficient competitive advantage, the opportunity is greater than the challenge, and the enterprise network development war can be greatly promoted The paper, from the perspective of the development of the enterprise, provides a scientific decision-making basis for the implementation of the network development strategy of the medium-and-high-rise communication enterprise through the research of the enterprise network development strategy for ZTE, and hopes that the relevant analysis materials and constructive suggestions can be used for the management of the enterprise. It is touched to provide useful reference.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.6
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